iSmart Communications Blog

Tips to Increase Relevance Scores on Facebook that You Must Know!

Posted by Pooja Vinod Kumar

Sep 9, 2019 4:25:00 PM

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Topics: Digital Marketing, Lead Generation, Social Media, Lead Generation Asia, Lead Generation Singapore

Facebook Launches New Tool (Part 2): What Does It Mean For Advertisers?

Posted by Bryan Lim

Sep 4, 2019 11:08:17 AM

 

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Topics: Digital Marketing, Online Marketing, Social Media, Business, Data Protection

Netflix's The Great Hack Review - How Your Data Was Used in Elections

Posted by Veronica Fernandez

Aug 30, 2019 11:00:00 AM

 

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Topics: Digital Marketing, Social Media, Data Protection

Debunked: 7 Myths Of Marketing Automation

Posted by Bryan Lim

Jul 19, 2019 5:30:00 PM

Gone are the days of having to remember to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page.

For big businesses who might have hundreds and thousands of customers interacting with them daily, marketing automation is surely a no-brainer. The question beckons for small businesses on whether you should invest in a marketing automation software, especially for those if you have not used it before. 

So this blog post is to help you understand what is real and what is not about the marketing automation process.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Business, Email Marketing

Do You Want 100% Google Page Speed? Follow this 8-Step Guide!

Posted by Pooja Vinod Kumar

Jul 18, 2019 5:16:06 PM

Don’t let your customers get away! According to Google, visitors who experience a load time of seven seconds or more are 113% more likely to bounce off a page! (https://think.storage.googleapis.com/docs/mobile-page-speed-new-industry-benchmarks.pdf).

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Topics: Digital Marketing, Online Marketing, Lead Generation, Social Media, Content Marketing, HubSpot, Content Creation, Business, Google Marketing Tools

Which Social Media Tools Actually Work for Your Business?

Posted by Raymond Ma

Jul 12, 2019 4:00:00 PM

Did you know that 97% of marketers today use social media to engage with their audiences? Since marketing and social media is like bread and butter, you should know how to start a strategy for your company. However, you might be left wondering which type of platforms you should be on. Due to a greater demand for social presence and an overwhelming amount of platform choices, it can be hard to pick which social channels to use. But with this guide, we can help you make informed decisions about which platforms to use.

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Topics: Digital Marketing, Online Marketing, Lead Generation, Social Media, Content Marketing, HubSpot, Content Creation, Business

How To Market An Event Successfully With Digital Marketing

Posted by Bryan Lim

Jul 5, 2019 5:30:00 PM

 

 

According to Bizzabo Blog, B2B events account for $512 billion in annual spend. With so much budget spent on events, are you doing enough to ensure a successful event marketing? After all, a well-planned promotional strategy is vital for a successful event. You want to get the word out, reach the right audience for your conference, trade shows or even corporate events in the run-up to its launch.

According to Marketing Evolution, 93% of event markers say their companies prioritises hosting events. With such significance placed on events, your responsibility as a marketer is to maximise attendance and build buzz for your event. With a combination of content marketing, social media, emails and even videos, you can maximise your results. Read more to learn our tips on how to market an event successfully.

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Topics: Digital Marketing

Why Paid Search Ads Are Still Relevant & 5 Best Practices To Follow

Posted by Bryan Lim

May 30, 2019 5:45:00 PM

 


Organic traffic is ideal when looking to drive traffic and boost engagement on your website. However, if fast growth and immediate results is what you are looking for, you would need to consider adding paid search ads to your digital marketing strategy.

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Topics: Digital Marketing, Search Engine Optimization (SEO), Content Marketing, Google Adwords

Why Should You Use Social Media Marketing For Your Restaurant!

Posted by Pooja Vinod Kumar

May 13, 2019 3:49:15 PM

 


Social Media is a Restaurant's Best Friend and today, there are more reasons than ever for you to implement it to Grow your Business and Promote your Brand. Happy Reading!

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Topics: Digital Marketing, Search Engine Optimization (SEO), Social Media, Content Marketing, Blogging

5 Reasons Why Emails Don't Get Opened!

Posted by Pooja Vinod Kumar

May 8, 2019 6:14:13 PM

Email marketing has become an essential tool for businesses ever since the introduction of the Internet, and now even more so with the growth of Inbound Marketing. It is a form of direct marketing that uses electronic mail as a means of communicating messages to an audience.

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Topics: Inbound Marketing, Digital Marketing, Online Marketing, Lead Generation, Email Marketing

4 Tips and Tricks to Create A Strong Brand Presence on Instagram

Posted by Pooja Vinod Kumar

Apr 22, 2019 6:20:06 PM


Instagram has 700 million monthly active users. There is no doubt that Instagram is one of the most powerful social media platforms you can use to create a strong brand presence for your company.

Here are 4 tips you can use to optimise your brand on Instagram:

 

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Topics: Digital Marketing, Social Media, Content Marketing, Content Creation

How to Create Attractive Youtube Advertisements!

Posted by Pooja Vinod Kumar

Apr 12, 2019 5:40:05 PM

More and more marketers are turning to YouTube marketing everyday. YouTube has more than 1 billion users that spend hours on YouTube and generate billions of views every day. As a digital marketer you cannot afford to ignore this opportunity simply because it's a very powerful marketing tool!

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Topics: Inbound Marketing, Digital Marketing, Social Media, YouTube Advertising

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