iSmart Communications Blog

10.10 is Coming! 10 Strategies To Help E-commerce Brands This Season

Posted by Bryan Lim

Oct 9, 2019 6:45:00 PM

Mark your calendars, 10.10 is coming! The fourth quarter is always the busiest period for retailers and brands across the world. This is no exception in Southeast Asia. We have seen the impact of Shopee (if you have seen the advertisement of Cristiano Ronaldo dancing during their 9.9 campaign).

Thanks to Alibaba, Amazon and even Lazada, these mega sales campaigns are now occurring almost consecutively on 9.9, 11.11 and 12.12 (September 9th, November 11th and December 12th). Don’t be surprised to see 10.10 (10th October) join the fray as a major year-end sales event. On top of these dates, there is the Black Friday and Cyber Monday sales. These could only cause more headaches for brands new to e-commerce.

(Source: Shopee)

E-commerce players must now plan well in advance with a 360-degree marketing approach to hit their annual online revenue targets as the year draws to a close.

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Topics: Digital Marketing, Online Marketing, Search Engine Optimization (SEO), Content Marketing, E-Commerce, Business

SEO: Do You Want Your Website to Get Into Google's Featured Snippets?

Posted by Pooja Vinod Kumar

Sep 27, 2019 4:15:00 PM

Though it may seem like an impossible feat to beat out Wikipedia for Google’s answer box spot, it’s completely doable.

According to Google, "Featured snippets are special boxes where the format of regular listings is reversed, showing the descriptive snippet first"

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Topics: Digital Marketing, Online Marketing, Search Engine Optimization (SEO), Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore

SEO Fundamentals: The Importance Of Keywords

Posted by Bryan Lim

Sep 18, 2019 5:30:00 PM

 

First of all, let’s put it out there. “If Google can’t find your business, so will your prospects.” So you know the importance being found on Google, but 45% of small businesses aren’t sure what Search Engine Optimisation (SEO) means, according to Small Business Trends.

For beginners, starting on SEO may be daunting, which requires time to take effect. Keyword selection is fundamental along with other SEO basics such as internal linking. For a start, come up with a list of 10-15 keywords that your prospects might be searching for. What’s more, you don’t have to work alone. Make use of tools like Google Ads keyword planner or even Moz’s Keyword Explorer to find the most popular keywords. In the B2B field, especially in a niche industry such as manufacturing, most businesses consistently publish blogs and articles, which helps with SEO. You may find out more in this post.

In this post, I will be sharing some SEO fundamentals about keywords which beginners and even experts should not ignore.
So let's begin.

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Topics: Inbound Marketing, Digital Marketing, Search Engine Optimization (SEO), Content Marketing, Business

Snapchat For B2B Marketers in 2019!

Posted by Pooja Vinod Kumar

Sep 13, 2019 6:14:19 PM

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Topics: Digital Marketing, Lead Generation, Social Media, Lead Generation Asia, Lead Generation Singapore

Tips to Increase Relevance Scores on Facebook that You Must Know!

Posted by Pooja Vinod Kumar

Sep 9, 2019 4:25:00 PM

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Topics: Digital Marketing, Lead Generation, Social Media, Lead Generation Asia, Lead Generation Singapore

Facebook Launches New Tool (Part 2): What Does It Mean For Advertisers?

Posted by Bryan Lim

Sep 4, 2019 11:08:17 AM

 

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Topics: Digital Marketing, Online Marketing, Social Media, Business, Data Protection

Netflix's The Great Hack Review - How Your Data Was Used in Elections

Posted by Veronica Fernandez

Aug 30, 2019 11:00:00 AM

 

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Topics: Digital Marketing, Social Media, Data Protection

Debunked: 7 Myths Of Marketing Automation

Posted by Bryan Lim

Jul 19, 2019 5:30:00 PM

Gone are the days of having to remember to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page.

For big businesses who might have hundreds and thousands of customers interacting with them daily, marketing automation is surely a no-brainer. The question beckons for small businesses on whether you should invest in a marketing automation software, especially for those if you have not used it before. 

So this blog post is to help you understand what is real and what is not about the marketing automation process.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Business, Email Marketing

Do You Want 100% Google Page Speed? Follow this 8-Step Guide!

Posted by Pooja Vinod Kumar

Jul 18, 2019 5:16:06 PM

Don’t let your customers get away! According to Google, visitors who experience a load time of seven seconds or more are 113% more likely to bounce off a page! (https://think.storage.googleapis.com/docs/mobile-page-speed-new-industry-benchmarks.pdf).

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Topics: Digital Marketing, Online Marketing, Lead Generation, Social Media, Content Marketing, HubSpot, Content Creation, Business, Google Marketing Tools

Which Social Media Tools Actually Work for Your Business?

Posted by Raymond Ma

Jul 12, 2019 4:00:00 PM

Did you know that 97% of marketers today use social media to engage with their audiences? Since marketing and social media is like bread and butter, you should know how to start a strategy for your company. However, you might be left wondering which type of platforms you should be on. Due to a greater demand for social presence and an overwhelming amount of platform choices, it can be hard to pick which social channels to use. But with this guide, we can help you make informed decisions about which platforms to use.

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Topics: Digital Marketing, Online Marketing, Lead Generation, Social Media, Content Marketing, HubSpot, Content Creation, Business

How To Market An Event Successfully With Digital Marketing

Posted by Bryan Lim

Jul 5, 2019 5:30:00 PM

 

 

According to Bizzabo Blog, B2B events account for $512 billion in annual spend. With so much budget spent on events, are you doing enough to ensure a successful event marketing? After all, a well-planned promotional strategy is vital for a successful event. You want to get the word out, reach the right audience for your conference, trade shows or even corporate events in the run-up to its launch.

According to Marketing Evolution, 93% of event markers say their companies prioritises hosting events. With such significance placed on events, your responsibility as a marketer is to maximise attendance and build buzz for your event. With a combination of content marketing, social media, emails and even videos, you can maximise your results. Read more to learn our tips on how to market an event successfully.

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Topics: Digital Marketing

Why Paid Search Ads Are Still Relevant & 5 Best Practices To Follow

Posted by Bryan Lim

May 30, 2019 5:45:00 PM

 


Organic traffic is ideal when looking to drive traffic and boost engagement on your website. However, if fast growth and immediate results is what you are looking for, you would need to consider adding paid search ads to your digital marketing strategy.

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Topics: Digital Marketing, Search Engine Optimization (SEO), Content Marketing, Google Adwords

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