iSmart Communications Blog

8 Ways To Optimise Your Calls-To-Action For Better Conversion

Posted by Bryan Lim

Jan 31, 2019 6:05:14 PM

 

If you are an active user on the internet, you are probably used to seeing many calls to action (CTA). It is arguably the most essential part of the copy as it affects conversion.

CTAs help to drive users to take the desired action. These could be:

-    Signing up for a webinar

-    Downloading a content offer

-    Subscribing to your blog etc.

These are lead magnets, which are great start points for the lead nurturing process.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Lead Generation Asia, Lead Generation Singapore

8 Tips To Help You Increase Your Email Engagement

Posted by Bryan Lim

Jan 30, 2019 5:30:00 PM

 

Every day, 124.5 Billion business emails are sent/received. With time being of the essence, businesses are all vying for the attention of their email recipients. A marketing email is different from the ones you send to your family and friends. You’re not just sharing information; you are also driving engagement to support your business.

Here are 8 tips to help you increase your email engagement and ultimately, drive conversions.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Lead Generation Asia, Lead Generation Singapore, Email Marketing

5 Quick Tips For Google Analytics

Posted by Bryan Lim

Jan 24, 2019 5:30:00 PM

 

I can’t emphasise this enough: Your website is most likely the first digital touchpoint between your brand and your customers. So, you should be trying for ways to improve the usability and experience of your website. For this, usage of analytic tools is crucial.

For many businesses, they prefer to use Google Analytics because it’s free (As long as you do not exceed 5 million impressions per month). However, there are many possibilities which allow you to track website behaviour, but many website owners don’t go beyond the default tracking script.

Here are some quick tips to help you utilise Google Analytics beyond the standard settings.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore

6 Trust Signals To Optimise Conversion Rate On Your Website

Posted by Bryan Lim

Jan 23, 2019 5:30:00 PM

 

Establishing trust is one of the essential components in building customer relationships. Every business wants people to regard their brand with reliability and confidence. It means the way you operate your business, interact with clients, protect their data, promote your business offerings all affect how customers look at you.

According to 90% of searches haven’t made up their mind before starting a search. Hence, the first touchpoint might be your website (through organic traffic).

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Blogging, Content Creation, Lead Generation Asia, Lead Generation Singapore

How To Create Personas For Your Business

Posted by Bryan Lim

Jan 22, 2019 5:30:00 PM

 

The value proposition of your business is as important as the selecting the right target audience. By understanding your target audience wants and needs, you can create personas which lay the ground for your current and future marketing activity. However, it is more than wants and needs.

HubSpot defines a buyer persona as:

“A buyer persona is a semi-fictional representation of your ideal customer, based on market research and real data about your existing customers.”

What determines the persona you are targeting will depend very much on your business. It should take into account your industry, size and the products and services you offer.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore

Why SSL Is Crucial For Your Website

Posted by Bryan Lim

Jan 16, 2019 5:30:00 PM

 

Your website acts as a hardworking salesman to drive visitors to your site through strong inbound marketing strategies 24/7.

Your website may be the first touchpoint for your leads and prospects. With attractive content offers and compelling CTAs, it could work as a great lead generation tool for you. Before moving onto that, the first impression counts.

Site visitors will first identify if your site is trustworthy(SSL certified) before even engaging with your content.

An SSL certificate helps to enable secure connections from a web server (where a website’s data is stored) to the site visitor’s web browser. It encrypts data and ensures that hackers can not decode any data exchange between the user and the website.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Lead Generation Asia, Lead Generation Singapore

9 Types of Sales Enablement Content You Must Have

Posted by Bryan Lim

Jan 15, 2019 5:30:00 PM

 

Digital marketers today not only create content that attracts and convert leads. Often, your marketing and sales also work together on sales enablement content. It means marketing working with your sales team to ensure the content is on point for closing a final agreement.

It occurs typically in the Decision stage of the three-stage buyer’s journey when the lead has asked to speak to a sales expert directly. Your sales enablement content should contain useful and information. It should help your sales rep present their case in such a way that makes those truly qualified leads confident in engaging with your business. In other words, your sales enablement content should make the job of your sales rep much easier.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Blogging, Content Creation, Lead Generation Asia, Lead Generation Singapore

3 Reasons Why SEO Might Not Solve Your Traffic Problem

Posted by Bryan Lim

Jan 11, 2019 5:30:00 PM

Too many a times, a decline in web traffic has prompt potential clients to turn to SEO services. However, the reality of it is that SEO often constitute a part of a much more comprehensive solution to fix your web traffic issue. To devise a solution to this issue, ensure that you are first approaching it in the right perspective. So, here are three reasons why SEO updates won’t fix this problem.

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Topics: Inbound Marketing, Digital Marketing, Search Engine Optimization (SEO), Lead Generation, Blogging, Content Creation, Lead Generation Asia, Lead Generation Singapore, Email Marketing

6 Ways To Defeat Email Spam Filters For Business

Posted by Bryan Lim

Jan 9, 2019 5:30:00 PM

For email marketers, being marked as spam for your emails are your worst nightmare. A spam filter can damage our online credibility for years. Your marketing campaigns take a big hit, open rates fall, and replies become non-existent.

However, spam filters are not here to make things difficult for you. They were developed to block spams and not to hunt down marketing emails.

This means… we can beat spam filters and, it’s really down to common sense.

Email marketing accounts for a critical component of any digital strategy. After all, it is one of the ways to reach out and contact your customers. So, here are six ways to help you beat spam filters and improve your email deliverability.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Lead Generation Asia, Lead Generation Singapore, Email Marketing

10 Requirements For Your Digital Marketing Campaign (2019)

Posted by Bryan Lim

Jan 8, 2019 5:30:00 PM

Having an online presence has become an essential part of marketing. Businesses have to go online to reach out and connect to more people. As such, running digital marketing campaigns are pretty much the foundation of every marketing strategy.

As a marketer, it’s important to catch new trends and tactics to reach your audience in different ways.
For 2019, we review yesteryear’s performance and set new goals. However, you should also review your digital marketing foundation. So, follow and ensure you fulfil these ten requirements to avoid any blind spots for your digital marketing campaigns this upcoming year.

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Topics: Inbound Marketing, Digital Marketing, Search Engine Optimization (SEO), Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore, Email Marketing

7 Instagram Tips To Drive Traffic To Your Website

Posted by Bryan Lim

Jan 4, 2019 5:30:00 PM

Instagram is a social media platform where people share their thoughts through visual content. It appeals to a host of different consumers; this entails from those who seek adventure to foodies, artists, travellers, cars and sports or anything that is visually appealing. This list of audiences goes on. Even businesses are starting to utilise this platform to appeal to their customers.

However, for B2B businesses, some might still be scratching their head. Despite having a daily active user of 500 million, this social platform is still relatively new for some digital marketers. Moreover, Instagram’s user base is also quite young.

But with the introduction of Instagram for business accounts back in 2016, it is now easier for B2B digital marketers to implement Instagram into their social media strategy.

Then, the question remains for B2B marketers: “How do I get Instagram traffic back to my website?”

Here are 7 ways to ensure how to get your Instagram traffic to visit your site: 

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Topics: Digital Marketing, Lead Generation, Content Marketing, Lead Generation Asia, Lead Generation Singapore

4 Approaches to Creating the Best eBook for Your Target Audience

Posted by Bryan Lim

Dec 21, 2018 5:20:00 PM

For B2B businesses, eBooks are a great way to prove your brand is an authority in the field.

They are great lead magnets to draw site visitors from blog posts or ads to your email subscription list. A single eBook highlights a topic or problem that your target audience is likely facing. They offer an in-depth, sophisticated look into a topic that many B2B decision makers crave.

Choosing the right eBook topic is key to success. Selecting a wrong topic could reduce all your hard work to waste. Writing an eBook takes much time, effort and research than the average blog post. With the ideal topic as your pull-point, you can create a lead capturing tool that will skyrocket conversions. Therefore, it is essential to do it right. 

Here are four ways that help you create eBooks which caters to specific interests of your target audience.

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Topics: Digital Marketing, Lead Generation, Content Marketing, Lead Generation Asia, Lead Generation Singapore

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