iSmart Communications Blog

Did you know there are 6 billions smartphones in use worldwide? This translates to about 90% of the world’s population. With mobile browsing being a fundamental function of the smartphone, more websites are catching on to having their pages optimized for mobile viewing. Asian and Singapore marketers would do well to make their websites or landing pages mobile-responsive. If your visitors can’t view your landing page properly on their smartphones, your click-through rate and subsequently lead conversion rate are going to be much lower than otherwise.

To help you reap the advantages of this powerful tool, here are 5 steps you can follow:

Landing pages have one simple purpose: to generate sales leads. Many companies in Singapore and Asia, for lack of digital marketing expertise, do not know how to utilize landing pages, and as such, miss out on online lead generation opportunities. Yet, for a significant percentage of companies that do, their landing pages are poorly designed and have poor lead conversion rates. Today, you will discover the prevalent challenges that cause a lack of sales leads in Singapore and Asia and the solutions to solving the most common professional landing page problems.

Previously in "Inbound Marketing: ALL Your Questions Answered! (Part 1)", we defined what Inbound Marketing* is and how it works. In this post, we explain why you should start on Inbound Marketing right away.

WHY should you start focusing on Inbound Marketing?

4 simple reasons:

1. Inbound Marketing gets you not just any traffic, but gets you the right traffic.

The right traffic refers to people who are most likely to become leads, and customers eventually. Conventional marketing, sometimes called interruption marketing, reaches out to a wide audience through a variety of techniques such as telemarketing, direct mail, email spam, and TV/radio advertisements, but only a small amount of this audience is cast in by this form of marketing.

Never heard of Inbound Marketing? Well, now is the time to know more. Or if you’ve heard about it but don’t understand it, you’re at the right place. Inbound Marketing is everything that matters to your business, and here is everything you need to know about it, in this two-part blog post.

WHAT is Inbound Marketing?

Inbound Marketing is about using content to attract customers, rather than pushing your business outwards to potential customers, as in the case of traditional, outbound marketing. Inbound Marketing, by naturally earning your customers’ attention with your interesting content, brings them to where they want to be—closer to your business.

All of us are no stranger to the practice of scrolling past content that doesn’t interest us—it’s a daily routine of scroll, scroll, scroll, until we reach something that catches our attention. There are just too many emails and articles on the Internet for us to stop and read all of them. Even with the good old newspaper, there’s hardly anyone who has the time to read each and every article. So how do you make sure your content is catching on to your audience?

A/B testing is a form of statistical hypothesis testing, which is carried out with the goal of identifying what changes you should make to your website in order to optimize it for maximum interest from its viewers. If you haven’t heard about this concept before, here are 6 things to know about.

1. The control and the variation

The control is simply your “A”, the version of call-to-action (CTA)/landing page/form format etc. that is normally being used, and the variation is the “B”, the version of changes you are trying to test.

Most webmasters know the benefits of blogging Singapore and how it positively impacts Inbound Marketing*. It is the most frequently updated module of a website. The freshness of blog posts means visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.

When embarking on the journey of Inbound Marketing*, one of the first steps can be a challenging one—creating sufficient content to drive your blog, Facebook page, tweets, and/or all your other social networking platforms of choice.

Upon being assigned a writing task, most of us sit on it for ages, procrastinating under the pretense of “looking for inspiration”. But when you’re required to upkeep your blog regularly (say, 3x a week), procrastination isn’t the solution. Efficiency is.

Embarking on your Inbound Marketing* efforts can be a difficult thing to do. Since it is fundamentally different from traditional marketing strategies, it takes some getting used to. What better than to look up to some of the best Inbound Marketers for tips and advice? We quote from 10 of HubSpot's most successful Inbound Marketers.

1) Get things done

"Never let perfection impede performance. A good blog article published today is better than a perfect blog article published next week." – Sam Mallikarjunan

Tracking performance data via analytics is an integral aspect of marketing campaigns, but most marketers in Singapore are not well versed in it, even underestimate its importance. Testing and tracking can help marketers know where they have fallen short in their marketing strategies so they can improve on these areas, and maintain what they have been doing well.

With so many analytical measurements like traffic volume, lead conversion, email open rate and click-through rate, social media reach etc., it can be daunting to understand what numbers are relevant to campaign performance.

Social media platforms such as Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram are already heavily utilised by many companies looking to grow their reach, but here’s one that is up-and-coming: Snapchat.

Snapchat is a messaging app that incorporates photos or videos with text messaging—it’s chatting with snaps (in the form of said photos and videos). Each message can only be viewed for a maximum of 10 seconds, after which the message is deleted forever. Thus its main selling point is a perceived sense of anonymity. Still, marketers are finding new ways to promote however they can.