Too many people believe that if they just do a good job of optimizing their site for prominent search visibility, the battle’s won.
Not true.
Many years ago, many businesses believed that “If you build it (a website), they (customers) will come”.
It was a rude awakening when they discovered a great website can still be invisible on the web. Clearly, they needed search engine optimization so people searching for what they sold, whether a product or a service, could find them easily.
Lots of Traffic is Not Enough
However, I believe that driving lots of visitors to your website isn’t enough either. The website has to be able to identify who the prospective customers are, build relationships with them and ultimately lead to closing the deal and making the sale. That’s an entirely different process from SEO.
If your visitors can’t find what they want to buy on your website, or they don’t trust your company, all the preceding efforts to design a website and optimize it are wasted.
In a nutshell, SEO alone will not sell your products or services. It doesn’t matter if you have 2 million visitors a week.
In my opinion, SEO is important, but so is adapting to the changing behavior of the customers, so is building relationships with them, so is staying on top of where your consumers are hanging out, such as social media, so is staying on top of recent design trends.
Your business needs a holistic approach to not only search marketing, but to online marketing.
Inbound Marketing is the Solution
I believe that Inbound Marketing, which is a form of digital marketing, encompasses SEO, blogs, social media, tracking of behavior of prospects and customers, and analytics, will be able to generate more leads and sales for your business than SEO alone.
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