Singapore Inbound Marketing Blog: iSmart Communications | Inbound Marketing Agency

Win with Weinhaus….and it’s Soh Good!

By: Stanley Mak on 01/30/18 14:56

Reflections on the Sales Skills Bootcamp with David Weinhaus and Aaron Soh The 3-month training by Mr. David Weinhaus and Mr. Aaron Soh of HubSpot during the period of Nov. ...

Sales Lions Roar In The Lion City

By: Stanley Mak on 08/18/17 14:00

This is a personal blog post from our director, Stanley Mak. He was enrolled in HubSpot’s Sales Lions training program, conducted by HubSpot’s international sales trainer, Dan ...

Is SEO the IT Department’s Job?

By: Stanley Mak on 04/25/17 8:30

There seems to be a perception that SEO requires some technical expertise, and since it is technical, IT can just do the work. While there is a technical component to SEO, it ...

Do I Need a Mobile-Optimized Strategy for My Website?

By: Stanley Mak on 04/24/17 8:30

In the spring of 2015, Google had an algorithm update called “Mobilegeddon,” which expanded Google’s use of mobile- friendliness as a ranking signal. The update rewards ...

SEO: Can You Beat Wikipedia In Answering Google’s Queries?

By: Stanley Mak on 04/17/17 10:30

Though it may seem like an impossible feat to beat out Wikipedia for Google’s answer box spot, it’s completely doable. See the image below as an example of a website that beats ...

SEO: Do Images Require Optimisation?

By: Stanley Mak on 04/13/17 10:30

For a long time, it was okay to neglect the images on your website and still rank without using alt text and image title names to boost your page relevance. However, on-page ...

seo-will-google-find-out-about-bad-sites-linking-332659-edited.jpg

SEO: Will Google Find Out About Bad Sites Linking To Mine?

By: Stanley Mak on 04/12/17 10:30

Short answer: Yes, they will! Just like Santa Claus knows if you’ve been good or bad. Just like the Tooth Fairy knows when you’ve lost a tooth. Just like your parents can sense ...

Is An HTTPS Secure Website Important For SEO?

By: Stanley Mak on 04/03/17 15:30

What is an HTTPS Website? “HTTPS websites come with SSL, which is the standard security technology for establishing an encrypted link between a web server and a browser. This ...

Is Link Building More Important Than More Content for SEO?

By: Stanley Mak on 03/29/17 10:30

In the past, building as many links as possible without analyzing the linking domain was how SEO typically worked. By doing this, your website was sure to rank higher in ...

Must You Submit Your Website To Google To Get It Listed?

By: Stanley Mak on 03/28/17 10:00

How Does Google Work? “When you do a Google search, you aren’t actually searching the web. You’re searching Google’s index of the web, or at least as much of it as we can ...

Ultimate Tips For Generating Sales Leads From LinkedIn Groups

By: Stanley Mak on 04/07/16 9:30

Are LinkedIn Groups effective for promoting your business? My short answer is 'yes' and here's why... LinkedIn Groups are virtual meeting rooms (or forums) where people with ...

The Ultimate System For Tracking Engagement On Social Media

By: Stanley Mak on 01/27/16 17:14

The use of social media channels such as Facebook, LinkedIn, Google+ and Twitter offers instant visibility for your brand, helping you to not only accelerate brand awareness, ...