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Email Marketing Singapore: Why Your Business Needs An Opt-In Subscription Strategy

By: Joshua Poh on 9/25/15 9:30

Email is big. Really big. Did you know marketers sent out over 838 billion emails in 2013 alone? That's more than 100 times of the world's total population. Isn't that astounding?
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8 Feasible Instagram Marketing Strategies For You To Get Started

By: Janet Lam on 9/22/15 9:30

Photo and video sharing is no longer a utilitarian feature of social networks, as you can now do it with style. Instagram, with 300 million monthly active users, is the leader of ...
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How To Use LinkedIn's "Advanced Search" Feature To Get Sales Leads

By: Sarah Yeung on 9/18/15 9:30

Here's a quick and simple technique to use LinkedIn's "Advanced Search" feature to research pre-qualified leads. You can search for prospects using keywords, filtering your ...
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How 3 Companies Used Scarcity To Drive Sales Leads

By: Joshua Poh on 9/15/15 9:30

What if I told you two cookies in a jar and ten identical cookies in an identical jar would be valued differently? In a 1975 study, researchers Worchel, Lee and Adewole wanted to ...
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Discover 5 Elements That Make A Headline Magnetic

By: Joshua Poh on 9/8/15 11:18

Ever encountered the following? You've spent the entire week crafting this amazing ebook offer guaranteed to solve your audience's problems, as part of a new marketing campaign.
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Why, What And How To Post On LinkedIn Pulse Strategically

By: Nelson Tan on 9/4/15 15:07

If you are an avid business blogger, you would have heard of LinkedIn Pulse by now. Pulse is gaining rapid popularity as an eminent content publishing platform. Content marketers ...
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This Company Changed One Thing And Got A 620% Increase In Conversion Rates

By: Joshua Poh on 9/1/15 14:08

Let's have a look at a typical landing page form. Image Source: Unbounce Everything looks good. You've filled in your personal information and are ready to go... Until your eyes ...
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3 Ways You Can Use Social Proof To Generate Sales Leads

By: Joshua Poh on 8/28/15 9:30

As a marketer, you believe in your product. You want to tell everyone how amazing your product or offer is. But if you were to tell others why your product was amazing, they might ...
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Why HubSpot Is Beneficial To Your Business

By: Nelson Tan on 8/25/15 9:30

There are many marketing automation software to choose from, so why HubSpot? HubSpot is globally well-known for its flagship marketing automation software that goes by the same ...
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5 Major Benefits Of Inbound Marketing

By: Nelson Tan on 8/21/15 11:53

You may ponder, "Will Inbound Marketing in Asia work for me? How effective it is to my business?" Results will vary on case-by-case basis, but across the board, satisfied ...
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4 Top Search Ranking Factors To Pay Attention To

By: Nelson Tan on 8/18/15 14:42

There is no shortage of advice as to what folks must do to better a blog post's position in the search engine listings. Certain people agree, certain people differ, and some ...
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Have You Applied These 6 Landing Page Optimization Tips?

By: Sarah Yeung on 8/13/15 9:49

A good landing page conversion rate is 3.5%. The exceptional record conversion rate is at least 11.45% (source: Wordstream). Look no further than this post for 7 optimization tips ...
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