iSmart Communications Blog

This blog post is extracted by Alex Yusof from our new eBook, "30 Greatest Lead Generation Tips".

Your website isn’t a silo. Marketers must utilize many other channels in order to maximize their lead generation efforts. In this sense, a channel might be a retail store, a website, a social media platform, an email, or a text message. The objective is to make it easy for buyers to research, evaluate and purchase products in any way that is most appropriate for them. It’s all about having the right marketing mix. In this last chapter, we will briefly cover a few channels that help businesses generate the most amount of leads.

This blog post is extracted by Alex Yusof from our new eBook, "30 Greatest Lead Generation Tips".

Landing pages are one of the most important elements of lead generation. In fact, according to MarketingSherpa’s research, landing pages are effective for 94% of B2B and B2C companies. The use of landing pages enables marketers to direct website visitors to targeted pages and capture leads at a much higher rate. What’s great about landing pages is that they direct your visitors to one particular offer without the distractions of everything else on your website. Visitors are on a landing page for one and only purpose: to complete the lead capture form.

This blog post is extracted by Alex Yusof from our new eBook, "30 Greatest Lead Generation Tips".

Calls-to-action (CTA) are the secret sauce to driving people to your offers. If your CTAs aren’t effective at capturing people’s attention and persuading them to the click, then it makes the offer useless. CTAs can be used on product pages (non-landing pages), in display ads, email, social media, direct mail and pretty much anywhere you can market your offer. But not all CTAs are created equal. In a world where every brand is fighting for consumer attention, it’s critical that prospects choose your offer over your competitors’. In this guide, we’ll uncover tips to creating CTAs that rock.

This blog post is extracted by Alex Yusof from our new eBook, "30 Greatest Lead Generation Tips".

Yes. It’s one of the most powerful words in the human language. And if you think about all the things we do as marketers, it’s ultimately to get people to say “yes” to our offers. When an offer is exclusive, scarce, or in high demand, it becomes more desirable. Whether they are white papers, free trials, memberships, sales promotions, or downloads, these irresistible elements can overcome a lead’s typical friction, doubt, or concern. Why do these elements work? Because they trigger a physiological reaction that makes an offer more valuable. People need to perceive the value of your offer to be greater than what you’re asking for in return. The higher the perception of value, the more irresistible the offer. So how do you create irresistible offers? Glad you asked. Read on to find out!

It is a well-known truth that in order to develop your business, you have to generate sales leads. The thing is, enhancing your business endeavors can cost you a considerable amount of cash — and this isn't easy especially if you are a young and new company.

So, what can you do to generate leads if you have a limited budget? Here are some tips that will enable you to accomplish your coveted results without using up every last cent.

Facebook advertising is one of the best methods for achieving your marketing goals. Currently, there is also a lead generation campaign on Facebook, which you can use to generate sales leads for your business.

A lead form will be presented to your targeted audience and their information can then be captured on the form. Once they have left their details on the form, you will be able to download the information from Facebook in Excel format. You can then pass this information to your sales team for lead nurturing and subsequently converting them into customers. As such, if you're not promoting your business on Facebook now, you ought to reconsider it. In the event that you are, that is awesome! In any case, here are a few tips you can use for your Facebook advertising campaign:

Traditional marketing used to be successful decades ago, when consumers only had access to certain mass media, like Television and Newspapers. Due to the high cost of traditional advertising, not many brands could afford to advertise.

While this type of marketing used to work, consumers have become more technology-savvy in recent years. In particular, technology has changed how people interact with brands and marketing messages. Here are 3 reasons why traditional marketing is dead:

1. Traditional Content Is Temporary

Unlike online content, traditional content is temporary. Consumers are not able to search for magazines, newspapers and TV shows once they have been published or finished airing. On the other hand, internet content is forever. All the blog posts you uploaded online will still be accessible years later, for as long as your servers are up. As such, consumers can always have access to your message, as long as you don’t take the content down.

Inbound marketing focuses on attracting leads, and is juxtaposed with outbound marketing, where you broadcast your marketing messages to the general public. It is a proven system that has helped many successful startups and companies grow. Here are 3 inbound marketing tips you can use for your business: 

1. Produce Incredible Content

In inbound marketing, the quality of the content you create is crucial. You need to create targeted and specific content because if you don’t, no matter how hard you try to promote the content, you will never be successful.

To create targeted content, you need to tweak and adapt your content to the specific audience you want to attract. Find out what these people want to read, see, and interact with. Once you create something that they are likely to be interested in, the number of visits to your website and social media platforms will increase dramatically.

LinkedIn is known as a social network for professionals, but it can be used for marketing your company (if done right). If you are pushing out the same content to LinkedIn, Facebook, and Twitter, you are doing it wrong. When it comes to LinkedIn, you will need a more specialized approach to market your company. Here are 4 tips you can use to market your business on LinkedIn:

1. Ensure Your Company LinkedIn Page Is Consistent With Your Brand

First of all, to successfully market your company on LinkedIn, your branding needs to be consistent. Your content, colour choices, and images on your page should be congruent with your website, but focus on projecting professionalism.

Proper company branding helps separate you from your competitors and win the hearts of consumers. Here are four reasons why you need a strong brand for your business:

1. Branding Differentiates You From Your Competitors

People foster relationships with brands, not products. They are loyal and committed to certain brands they like.

Let’s use Coca Cola for example: If no branding were applied to Coca Cola, consumers would just buy soda from other companies. It is the distinctive colours and typography that makes their product different and is the reason their customers purchase their sodas above their competitors.