By Alex Yusof on Mar 6, 2018 11:04:00 AM
Facebook advertising is one of the best methods for achieving your marketing goals. Currently, there is also a lead generation campaign on Facebook, which you can use to generate sales leads for your business.
A lead form will be presented to your targeted audience and their information can then be captured on the form. Once they have left their details on the form, you will be able to download the information from Facebook in Excel format. You can then pass this information to your sales team for lead nurturing and subsequently converting them into customers. As such, if you're not promoting your business on Facebook now, you ought to reconsider it. In the event that you are, that is awesome! In any case, here are a few tips you can use for your Facebook advertising campaign:
1. Target Your Ideal Customer
Sounds simple. Be that as it may, how well do you know the persona of your ideal customer? Facebook knows them extremely well. Working out a profile of your ideal customer is an important key to contacting the your target audience on Facebook.
You do not want your sales team to waste significant time trying to close individuals, who are not your company’s target audience at all. Begin with age, sex, interests, practices and psychographics. Analyzing your current customers and making sense of what they have in common are a significant working out a Facebook advertising campaign.
2. Use Facebook Pixel
Install Facebook pixel on your website if you do not have one. The Facebook pixel tracks a wide range of critical actions made on your site and you can use it to get new customers. Utilizing the Facebook pixel allows you to see which ad campaigns are the most effective. Also, it takes less than a minute to install the Facebook Pixel. Most marketers do not utilize this feature for their Facebook ad campaigns. Utilizing this feature will make you better than the average online marketer out there.
3. Choose An Image That Stands Out
The image in your Facebook ad is very important because it is the first thing that the viewers see.
In order to grab the attention of the viewers, the ad image should be interesting and colorful instead of dull and boring. Nonetheless, the image also has to be congruent with the branding of your company and the products/services that your company is trying to sell. To get free and attractive images, you can go to websites like Pixabay.com or Unsplash.com. These websites provide high-resolution images, which can be very helpful for your Facebook advertising campaigns.
4. Continuously Test Your Ads
A/B testing is imperative for Facebook advertising. In order for an advertisement to be effective, it needs to generate sales leads for you. You'll never know unless you test all your advertisements to see which one generates the best results.
Coupled with the Facebook pixel, it gives you a chance to see which promotion sets and advertisements have generated the largest numbers of qualified leads for your business. Utilizing this data, you can concentrate your advertising dollars on the best ads and spare yourself from wasting cash on non-performing ads.
These are only a few best practices for Facebook advertising campaigns. There are other procedures to consider too when planning Facebook ad campaigns. All in all, Facebook is an amazingly powerful tool for organizations of all sizes to generate sales leads.