iSmart Communications Blog

 

 

One of the SEO trends in 2018 is voice search. Voice search this year has surged in terms of market acceptance as well as widening consumer knowledge. As addressed in a previous post on how Artificial Intelligence (AI) can help grow your business, I would like to share how conversational AI is powering voice-assisted commerce in the retail sector.

Topics: Digital Marketing, Online Marketing, Search Engine Optimization (SEO)

 

Google AdWords is one of the most effective methods of paid online advertising out there, which is used by many of the organizations today. Google AdWords has the potential to send large numbers of people to you who are looking for what you have to offer. Also known as pay per click (PPC) advertising, Google AdWords presents a good opportunity for those who want to advertise to their audience who search for information online; at minimal costs and see fast results, if done properly. 

Topics: Inbound Marketing, Digital Marketing, Google Marketing Tools, Google Adwords

Traditional marketing alone is not effective in modern day anymore. 

Traditional marketing is defined when consumers have potential brands in mind and marketing is then directed towards them and move them through that “funnel” until they decide on a brand they choose to go with.

The consumer is changing. Today, this old concept does not work for the increasingly discerning, well-informed consumer. Consumers are empowered to make buying decisions. The increasing importance and constant evolution of digital marketing have made it more critical as part of any business marketing strategy, as propelled by the rise of social networks like Twitter and Facebook.

Topics: Inbound Marketing, Digital Marketing, Email Marketing

Generating leads remain a high priority for marketers. Every successful sale begins with lead generation. Here are 4 common lead generation mistakes marketers often make; keep these in mind so you can avoid these mistakes while developing your strategy for success.

Topics: Digital Marketing, Lead Generation, Lead Generation Asia, Lead Generation Singapore

A/B testing your email campaigns, also known as split testing, means submitting two or more different versions of the same message to a sample of recipients, analysing the reaction to each version, and determining which one is most effective. The goal is to optimize individual aspects of the email to see which variation of the campaign achieves the best results, with the aim of improving performance.

Many businesses desire to increase their email engagement rates with their customers when they feel that their email marketing campaigns are not performing well. This is why A/B testing is so important to know what went wrong and how to improve email performance.

In this post, we analyse 4 elements which would allow an A/B test to improve email performance.

 

Topics: Digital Marketing, Lead Generation, Lead Generation Asia, Lead Generation Singapore, Email Marketing

H1s are usually the most visually notable content on any website page. This is undeniably the most important SEO feature of H1s. One thing to remember is that SEO has been steering towards the importance of user optimization and focus on the user rather than the technical optimization of the page.

Marketers and business owners alike constantly strive to achieve a good ranking of their website on search engines. 80% of the first page search results in Google use an H1, yet most businesses are using them incorrectly or not at all. In this post, I would like to emphasise the importance of having an H1 tag. Read on to see the top 7 tips for you to use your H1 tag effectively.

 

Topics: Digital Marketing, Search Engine Optimization (SEO), Lead Generation, Lead Generation Asia, Lead Generation Singapore

 

Video is a powerful tool that marketers can use in their marketing strategy but many do not know how to maximize the use of video marketing.

Statistics show that 59% of senior executives prefer to watch a video rather than to read text. According to a study conducted by Google and Millward Brown Digital, 70% of B2B buyers watch videos throughout their path to purchase.

When it comes to absorbing information, people prefer visuals to text as it is easier to process. The bottom-line is simple: Our brains don’t like to work hard.

If you are trying to turn more prospects into leads, read on while we share with you 3 tips on how to do this using video.

 

Topics: Digital Marketing, Lead Generation, Lead Generation Asia, Lead Generation Singapore

 

High quality leads are the pillar of every thriving B2B business. Hence, sales and marketing teams are always looking for different ways to improve their lead generation efforts.

According to this study, 90% of all marketers indicated that their social media efforts have generated more exposure for their businesses. It is also reported that nearly one-third of the world uses social networks regularly which means social media is a very effective way for reaching a wider audience.

Social media is a necessary part of any lead generation strategy. Lead generation through social media is fast and cost-effective. If you are not sure where to start, we are pleased to share with you 3 ways to use social media for B2B lead generation.

Topics: Lead Generation, Lead Generation Asia, Lead Generation Singapore

 

SEO is constantly changing and marketers must always be on the lookout to stay ahead of the changing technological environment and Google algorithm updates that will make or break your organic search results. To help you stay ahead of the game in 2018, I will introduce you 4 SEO trends that will make a big impact in 2018.

Topics: Search Engine Optimization (SEO), Lead Generation, Content Marketing, Lead Generation Asia, Lead Generation Singapore

 

Facebook is a social media platform that garners some amazing statistics. To date, there are more than 2 billion monthly active users on Facebook. This alone proves why advertising on Facebook is a smart choice for businesses. This blog post will dig deeper into 6 reasons why you should start advertising on Facebook.

In 2018, many businesses are turning to Facebook ads as a way to boost the performance of their content. According to this report, it was found that 94% of businesses have invested in advertising on Facebook and 67% of businesses intend to increase their social media advertising budget in 2018.

Topics: Lead Generation, Lead Generation Asia, Lead Generation Singapore

 

In today’s business environment, your website acts as a key touchpoint for your online marketing strategies. When executed properly, the right marketing activities can help raise your brand awareness, generate traffic, and convert the visitors into sales leads.

There are many websites out there that are designed beautifully with great functionalities. However, what good will it be if the website owner invests lots of money into designing a beautiful website that does not turn website traffic into leads or sales that he desires? This is where optimizing your website for lead generation will help you achieve this. In this blog post, we will share more on 5 lead generation components you can incorporate into your website.

Topics: Lead Generation, Lead Generation Asia, Lead Generation Singapore

 

The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it. One of it being the rise of Artificial Intelligence. This topic has been around for the past few years but it is expected to grow bigger in 2018.

So what is Artificial Intelligence (AI)? Artificial intelligence is the study (and building) of systems that can make intelligent decisions which would be considered smart if performed by a human.

These trends are dramatically altering the digital landscape in which businesses operate, changing how brands function internally and how they engage with customers. Delivering the right message, to the right person, at the right time will enable marketers to create quality brand experiences, increase customer lifetime value, and acquire new customers more efficiently.

Topics: Content Marketing, Content Creation, Business