Singapore Inbound Marketing Blog: iSmart Communications | Inbound Marketing Agency

Snapchat vs. TikTok: What All Marketers Must Know! (Part 2)

Remember Vine? Despite its tremendous initial growth, Twitter discontinued the six-second looping video app in 2016— just four years after its launch.We've seen apps such as ...

Snapchat vs. TikTok: What All Marketers Must Know! (Part 1)

By: Pooja Vinod Kumar on 01/29/20 15:30

Remember Vine? Despite its tremendous initial growth, Twitter discontinued the six-second looping video app in 2016— just four years after its launch.We've seen apps such as ...

The 6 Best Ways to Use Videos for Your Email Marketing Campaign!

By: Pooja Vinod Kumar on 12/30/19 9:23

8 Steps to Create a Perfect Giveaway!

By: Pooja Vinod Kumar on 12/13/19 16:00

Have you ever tried using ‘giveaways’ in your social media strategy? Does it work? Undoubtedly, ‘giveaways’ are the best way to gain engagement from your potential customers. ...

2020 Digital Marketing Trends To Watch Out For (Part 2)

By: Pooja Vinod Kumar on 12/04/19 15:00

If you're running a business, learning about the current marketing trends is crucial and being able to stay on top of where digital marketing is going in the future.And like ...

2020 Digital Marketing Trends To Watch Out For (Part 1)

By: Pooja Vinod Kumar on 11/15/19 17:00

In terms of easily linking people from all different countries and cultures, technology has turned the world into a global village.Sharing information is more accessible than ...

Do Image Carousels Work? Yay! or Nay!

By: Pooja Vinod Kumar on 11/12/19 9:00

There is a common misconception about attention that most marketers nowadays like to refer to: the average person has a shorter span of attention than the average goldfish! ...

What-is-Conversion-Rate-Optimization-and-Why-Your-Website-Needs-It

The Conversion Rate Optimization (CRO) Guide for Beginners!

By: Pooja Vinod Kumar on 10/16/19 14:24

Make your website work smarter, not harder, to generate more qualified leads and customers. Learn how with the help of conversion rate optimization.

SEO: Do You Want Your Website to Get Into Google's Featured Snippets?

By: Pooja Vinod Kumar on 09/27/19 16:15

Though it may seem like an impossible feat to beat out Wikipedia for Google’s answer box spot, it’s completely doable. According to Google, "Featured snippets are special boxes ...

Snapchat For B2B Marketers in 2019!

By: Pooja Vinod Kumar on 09/13/19 18:14

Snapchat still boggles the minds of many. An app, based around the idea of taking photos that you’ll only see for a few seconds before they disappear forever. ...

Tips to Increase Relevance Scores on Facebook that You Must Know!

By: Pooja Vinod Kumar on 09/09/19 16:25

Facebook estimates your ads’ performances by calculating both the positive and negative feedback from the ads. Therefore, it is important to have higher ad quality to ...

Facebook Launches New Tool: Gives You More Control Over Your Data!

By: Pooja Vinod Kumar on 08/24/19 17:30

Are you aware that Facebook launched a new tool this week? The main purpose of this tool is to give users better control on how their data is being used by ...