iSmart Communications Blog

Pooja Vinod Kumar

Recent Posts

5 Tips to Level Up Instagram Posts!

Posted by Pooja Vinod Kumar

Jun 27, 2019 6:31:51 PM

Have you wondered why some Instagram accounts have many followers and likes, while your page is struggling to amass followers and attract the desired audience? Well, this could be due to various reasons. It could be due to the fact that these pages do a lot of advertising, or because they only focus on certain campaigns like doing giveaways or discounts to attract followers. No matter what methods you use, there's always some room to improve the design and content of every post so as to catch the audiences’ attention.

Here are the 5 best hacks to level up your Instagram posts!

Read More

Topics: Social Media

Why Should You Use Social Media Marketing For Your Restaurant!

Posted by Pooja Vinod Kumar

May 13, 2019 3:49:15 PM

 


Social Media is a Restaurant's Best Friend and today, there are more reasons than ever for you to implement it to Grow your Business and Promote your Brand. Happy Reading!

Read More

Topics: Digital Marketing, Search Engine Optimization (SEO), Social Media, Content Marketing, Blogging

5 Reasons Why Emails Don't Get Opened!

Posted by Pooja Vinod Kumar

May 8, 2019 6:14:13 PM

Email marketing has become an essential tool for businesses ever since the introduction of the Internet, and now even more so with the growth of Inbound Marketing. It is a form of direct marketing that uses electronic mail as a means of communicating messages to an audience.

Read More

Topics: Inbound Marketing, Digital Marketing, Online Marketing, Lead Generation, Email Marketing

4 Tips and Tricks to Create A Strong Brand Presence on Instagram

Posted by Pooja Vinod Kumar

Apr 22, 2019 6:20:06 PM


Instagram has 700 million monthly active users. There is no doubt that Instagram is one of the most powerful social media platforms you can use to create a strong brand presence for your company.

Here are 4 tips you can use to optimise your brand on Instagram:

 

Read More

Topics: Digital Marketing, Social Media, Content Marketing, Content Creation

How to Create Attractive Youtube Advertisements!

Posted by Pooja Vinod Kumar

Apr 12, 2019 5:40:05 PM

More and more marketers are turning to YouTube marketing everyday. YouTube has more than 1 billion users that spend hours on YouTube and generate billions of views every day. As a digital marketer you cannot afford to ignore this opportunity simply because it's a very powerful marketing tool!

Read More

Topics: Inbound Marketing, Digital Marketing, Social Media, YouTube Advertising

5 Crucial SEO Hacks!

Posted by Pooja Vinod Kumar

Apr 5, 2019 5:00:06 PM

 

When it comes to being found online, Search Engine Optimisation (SEO) is the key. Learning SEO as a skill can be helpful for anyone who wants their company or brand to be easily discovered online. No doubt, it takes a lot of experience and knowledge of the subject matter to stay on top of the Google Search Engine, but SEO itself actually takes little effort.

So, hop on to find out the best practices to achieve high rankings and attract the right kind of traffic to your website!

Read More

Topics: Digital Marketing, Search Engine Optimization (SEO), Business, Lead Generation Asia

The Best Kept Secrets for Successful Facebook Marketing!

Posted by Pooja Vinod Kumar

Apr 3, 2019 6:02:16 PM

Facebook is one of the most popular social networking platforms in the world! This is extremely good news for marketers because more users equal more potential customers.

Let me run you through the 5 best Facebook Marketing tips for digital savvy marketers:

Read More

Topics: Digital Marketing, Social Media, Content Marketing

The Best Hacks for Search Engine Optimisation (SEO)

Posted by Pooja Vinod Kumar

Mar 28, 2019 4:32:02 PM

 


Search Engine Optimization is the process of improving your website ranking so that it attracts more visitors through the use of search engines. In Inbound Marketing, this is a key step, so make sure that you follow these 5 crucial tips to maximise your SEO.

Read More

Topics: Search Engine Optimization (SEO)

Artificial Intelligence for Businesses in 2019! THE NEXT BIG CHAPTER!

Posted by Pooja Vinod Kumar

Mar 22, 2019 4:16:18 PM

 

So what is Artificial Intelligence or AI? Artificial intelligence is the study (and building) of systems that can make intelligent decisions which would be considered smart if performed by a human.

These trends are dramatically altering the digital landscape in which businesses operate, changing how brands function internally and how they engage with customers. Delivering the right message, to the right person, at the right time will enable marketers to create quality brand experiences, increase customer lifetime value, and acquire new customers more efficiently.

In this post, we have identified 3 common challenges faced by marketers these days and how these challenges will be more manageable with the help of AI. As a result, you will be able to grow your customer base and expand your business.

Read More

Topics: Content Marketing, Content Creation, Business, Artificial Intelligence

4 Handy Tips on How To Use Instagram for Business Branding

Posted by Pooja Vinod Kumar

Nov 16, 2018 5:54:20 PM

 

Read More

Topics: Lead Generation, Content Marketing, Content Creation

The Dual Benefits of Inbound Marketing Clubbed with Content

Posted by Pooja Vinod Kumar

Nov 15, 2018 6:03:56 PM

 

Read More

Topics: Inbound Marketing, Search Engine Optimization (SEO), Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore

3 Mistakes To Avoid When Using Social Media for Lead Generation

Posted by Pooja Vinod Kumar

Oct 30, 2018 11:49:33 AM

Social Media is undoubtedly an extremely useful tool for lead generation. It serves as a platform to interact with different viewers and engage with them. If used properly, it can potentially outgrow your business within no time. Very often, marketers tend to make mistakes while using certain social media strategies. This can sometimes tarnish the image/reputation of your brand. So, in this exercise, we will highlight some of the social media no no's.

1. Social Media Over-engagement


It is important for your company to engage with users on social media platforms such as Facebook, Twitter, Instagram or LinkedIn.

-Be interactive with your followers.
-Respond to users’ comments and their direct message.
-Make use of hashtags relevant to your particular business/industry
-Track people who have mentioned or tagged you in posts, try to communicate with them, understand their needs.

This is a very important element of Social Media Marketing, one that focuses on providing a personalized customer experience and maintaining service quality in order to build good relationships with your customers.

However, this does not mean that the more engagements you have, the more successes you achieve. Sometimes, over-engagement can provoke people into thinking your company is annoying. You need to know how to keep conversations appropriate to the context otherwise, people will tend to feel strange and have nothing to respond.

2. Missing out the CTA button

While using social media, most companies only emphasise on promoting their campaigns or products but sometimes forget to add a call-to-action button. This will greatly limit the process of lead generation. Almost everyone use social media to share interesting content, catch up with long-lost friends or message friends. They are generally not too serious about the promotions they see online. So, after they finish watching your brand promo/advertisement, they might be puzzled as to why there is no link to your website/product. In this scenario, although they are interested in your products, they will leave it aside because they are not prompted what to do next. Usually, social media users will not go out looking for your website or product. Rather, they might get caught up by other advertisements on social media. In fact, since there is loads of information for people to absorb in social media, it's not too surprising if they forget about your company real soon.

So, always remember to add a simple call-to-action button. It can be a link that directs users to your website/landing pages or, it could be a request to follow your social media page. It really depends on what action you want your viewers to take. Bear in mind, a good call-to-action enables more effective lead generation.

3. Dealing with Negative feedback

Do not assume that social media is always a great place, where people have a positive attitude and enjoy your posts. Social media platforms can be a cruel place for companies since there are people who will express negative or harsh comments. If you don’t handle them those comments properly, the reputation of your company can be severely affected.

-You need to be able to respond to these comments effectively.
-Don’t delete these negative comments.

Companies may think that deleting comments will solve the problem but that is a misconception. Deleting negative comments may attract unwanted attention and create a bigger hurdle.

Sometimes, when the opposing comments are reasonable you must be patient and find a solution to solve the user's dilemma. This in turn can convert those negative feedback into a positive one and thus the situation can be reversed. But, when comments are posted by haters, they can be pretty unreasonable and therefore, you must first analyse the situation, and then take quick action. Hope you enjoyed the read!

Read more: 3 Thing Your Competitors Can Teach You About Lead Generation

Read More

Topics: Social Media, Lead Generation Asia

The Complete DIY Guide to Improving Conversion Rates

You may also want to download this FREE guide.

New call-to-action
Download FREE Guide
 
FOLLOW US
 
LIKE US

 

Subscribe to Our Blog via Email

 

Recent Posts