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Why You Can't Rely On Inbound Marketing Alone

Nowadays, Inbound Marketing* is becoming increasingly popular due to its effectiveness and cost-efficiency. However, what happens when you’re not selling a product or service that ...
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Discover How Healthcare Professionals Can Apply Inbound Marketing

The healthcare industry in Singapore remains highly regulated not only for medical practices, but also for the promotion of medical businesses. This I have learned, first-hand, ...
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Native Advertising and Inbound Marketing

Native advertising is a form of advertising that consists of content relevant to your audience. The most popular forms of native advertising in Singapore are: sponsored blog ...
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4 Surprising Facts About Inbound Marketing

There are some not so well known facts about Inbound Marketing* from the "2013 State of Inbound Marketing" report and other HubSpot sources which happened to be pleasant surprises.
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3 Big Mistakes Rookie Inbound Marketers Make

The common mistakes made by new Inbound Marketers are: 1. Not properly reaching your target audience Marketers want to convert as many leads as possible, but if their marketing ...
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3 Ways IT Hardware Companies Can Benefit From Inbound Marketing

The IT hardware industry in Singapore has come a long way since the halcyon days of IBM. The PC technology of the 80s now looks primitive, but it was a game-changer once it became ...
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Why NOW Is A Good Time For Inbound Marketing

“50% of the 2013 survey respondents said that they consider their companies to be primarily customer-focused.” – 2013 State of Inbound Marketing* The reason is clear to us: the ...
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How Niche Industries Can Benefit From Inbound Marketing

Suppose I have a product called “Machine X”; it is expensive, only used in a very specific field of medicine and requires a lot of expertise to use. To market Machine X, should I ...
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Lead Scoring In Inbound Marketing

According to MarketingSherpa’s B2B Benchmarking Report, only 21% of B2B marketers have established a lead scoring program. Inbound Marketing* is lauded for its ability to attract ...
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Smart Calls-To-Action (CTA) In Inbound Marketing

“But I already have Calls-To-Action!” you say. “What is a ‘smart’ one? Do I need it?” A Call-To-Action (CTA) is a button or link on your website that visitors click on to execute ...
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How To Delight Existing Customers

So you’ve made the sale! The long tedious process of closing your leads, converting them into customers is over. So what happens now? A rookie mistake would be to forget about ...
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Why SEO Alone Isn't Good Enough

Too many people believe that if they just do a good job of optimizing their site for prominent search visibility, the battle’s won. Not true. Many years ago, many businesses ...
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