Imagine a world where people don’t have to be sitting on their desks answering the same old questions again and again. Imagine a world where people can focus entirely on the creative aspect of the work and not be distracted by questions that can be found from the company’s FAQ page. I am addressing the reality that is currently happening.
Live chats are out, AI (Artificial Intelligence) Chatbots are the new trend. With major websites using AI Chatbots to increase overall productivity, it is no doubt that everyone needs to keep up with this new technology for their own websites. We share with you 4 main reasons why businesses should turn to AI chatbots.
1. Engage with visitors immediately
The best thing about having an AI Chatbot set up is that you will be able to respond to your potential customers almost instantly. Just think of it this way, would you rather purchase from someone that only answers your question in 5 hours or from someone who answers you in 5 seconds? I don’t know about you but I definitely prefer fast replies. It implies that they are professional and serious about making business with the customer. This same analogy applies to your company’s customers. They would obviously want to engage more with you if you are efficient, and can definitely help improve your sales conversion rates.
2. Promote your content offer
Whenever you have a new content offer up, you can educate your visitors through the AI Chatbot. With an educational Chatbot, you can even leverage it to generate leads by suggesting a content upgrade. For instance, if you have a new eBook out, shoot a message to your visitors using the Chatbot. Let them know about the content offer and if it interests them, they can directly click on the Call-To-Action (CTA) button, and be converted into a lead.
3. Immediate booking
If you are providing a service that requires booking (ie. Hotels, travel and healthcare) AI Chatbot can do the job just right. From asking questions about your services all the way to the actual booking, it covers all areas of online customer service. This can help expedite the conversion process and convenient your customers by allowing them to make instant reservations from the Chatbot directly.
4. Focus your time on the creative work
Instead of only restricting your replies to office hours, AI Chatbots help you answer your visitors’ burning questions immediately, at any time of the day. This means you will be able to reach out to people from all over the world, without having to worry about the time difference. With that being covered, you can then spend your time on more important things such as the creative aspect of the job - something robots can’t do well yet.
Instead of having one person sit on their desk to answer questions on the company website through the live chat option, let the AI Chatbot answer questions, while you spend your time doing work that requires creativity.
Convenience and efficiency are the most important features that most customers look for in the decision making process. Thanks to Chatbots, now even the smallest start-ups and companies can afford to answer user questions instantly or provide 24/7 customer support.
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