The power of selling has shifted from the seller to the buyer. In today’s digital age with a lot of resources online, buyers are the ones searching for solutions to their problems. You will have to be their solution. You do that through Inbound Marketing.
The concept of Inbound Marketing is relatively simple – you attract customers through relevant and helpful content and add value at every stage in your customer's buying journey. Does it sound complicated? No worries at all, read on to found out 4 tips we practice as successful Inbound Marketers.
1. Create informative content
Many companies know the power of content marketing. But not many know what kind of content to create. The key to note here is that the content you create has to be informative and educational for your intended audience.
Try to be in your audience’s shoes for a minute. What kind of content will they be interested? But most importantly, where are these target audiences reading their materials from? An example of said content will be blogging and producing videos. Through these mediums, your target audience will be nurtured to understand more about your business.
2. Engage with your audience
As social creatures, it is human nature to love interaction. Social media is a great way to do just that. The whole idea of having a social media account for your brand is to promote your brand.
As a brand, you should be proactive in not just posting on the platforms, but also replying to their questions. According to your branding as well, you can choose the tone you would like to have. It will be a plus if your tone fits just right with your audience. But whichever tone you choose to have, it is incredibly important to respond as soon as possible – just like how a good friend would!
3. Leverage on special occasions
Is it National Waffles Day? Or is it Hug Your Cat Day? Either way, make full use of it! People like to look for news and events on these special days. All you have to do is tailor your content surrounding the correct hashtags and be involved. That way, you can extend your reach to these people who are browsing through the hashtag, and encourage them to follow you.
One of the most obvious ways to increase traffic onto your website is through Search Engine Optimization (SEO). Now, now, don’t be disappointed. In spite of all the changes in marketing, SEO continues to be the best, and most undervalued strategy for Inbound Marketing. Just because it’s older doesn’t mean that it doesn’t work. We’ve tried many other new digital marketing strategies in the last several years, but none have even come close to the impact that SEO has given. SEO is low-hanging, ground-dragging fruit that any inbound model can’t ignore.
Of course, Inbound Marketing is not only limited to these four points. These tips focus on the first stage of the Inbound Marketing methodology – which is to “attract”. There are many more types of content you can put out based on the buying stages of your lead. If you would like to learn more about what kind of content is suitable, head over to our other blog post that covers that.