By Stanley Mak on Jan 13, 2014 4:15:00 PM
Traditionally, Asian marketers adopt outbound marketing to promote their products and services.
Outbound marketing usually involves cold-calling, direct mail, buying ads in newspapers, magazines, on radio or TV, sales flyers, buying email lists, telemarketing and so forth to disseminate information on the products or services.
How effective these tools are in generating sales leads is usually the subject of discussion between marketers and their agencies.
Inbound Marketing: the Proven Methodology for the Digital Age
Since 2006 Inbound marketing has been proven to be the most effective marketing method for doing business online in the U.S.
Inbound marketing focuses on creating quality content that pulls your ideal customers toward your company and product, where they naturally want to be.
By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
Inbound marketing is especially effective for businesses that deal with high dollar values, long research cycles and knowledge-based products. In these areas, prospects are more likely to be informed and hire someone who demonstrates expertise.
On Jan. 13, 2014, we launch Inbound marketing service in Asia to help our clients, specifically B2B companies based in Singapore and South East Asia, generate more qualified sales leads, convert them into sales and turn customers into repeat customers.
We work with HubSpot, the World's No. 1 Inbound Marketing Software Platform.
At iSmart Communications, we pride ourselves in providing unbiased recommendations for a multi-channel, online-offline lead generation approach that covers optimized lead page design, Call-To-Action implementations, social media marketing, content strategy, event management and also telemarketing.
I like to invite you to a FREE personal consultation with one of our lead generation specialists. Simply schedule 30 minutes of your time to discuss how you can be most successful applying a couple of simple yet effective lead generation tips on your website.
If you're keen, let us know you like to have a free marketing assessment.