Singapore Inbound Marketing Blog: iSmart Communications

artificial intelligence and machine learning in performance marketing

Using AI and Machine Learning in Performance Marketing

Artificial intelligence (AI) and machine learning (ML) have become increasingly prevalent in the marketing world in recent years. These cutting-edge technologies are ...

How to Use AI Marketing Tools Effectively

By: Cathy Miranda on 2/2/23 13:00

Artificial Intelligence marketing tools automate many marketing processes, from identifying target audience segments to personalizing content and messaging, allowing marketers to ...

5 Lessons About Performance Marketing You Can Learn From Superheroes

By: Margen Andallo on 1/30/23 15:28

Performance marketing is the process of promoting and selling products or services through various marketing channels in order to increase sales and revenue. This field has a lot ...

A Look Into the Future: What Will the Performance Marketing Industry Look Like in 10 Years?

By: Margen Andallo on 1/25/23 18:25

The performance marketing industry has undergone significant changes in recent years, and it's likely that these changes will continue to accelerate in the next decade. Here's a ...

10 Signs You Should Invest in Performance Marketing

By: Margen Andallo on 1/19/23 18:44

Performance marketing is a form of advertising that is focused on delivering measurable results. Unlike traditional forms of advertising, such as billboards or TV commercials, ...

The Most Innovative Things Happening with B2B Lead Generation

By: Margen Andallo on 1/18/23 9:30

B2B lead generation is the process of identifying and cultivating potential customers for a business's products or services. As technology and marketing strategies continue to ...

Account-based Marketing vs Traditional Marketing: What's the Difference Anyway?

By: Margen Andallo on 1/12/23 12:34

Account-based marketing (ABM) and traditional marketing are two different strategies that businesses use to reach and engage with potential customers. While they share some ...

10 Performance Marketing Trends You're Not Following

By: Margen Andallo on 1/10/23 16:00

Performance marketing is an ever-evolving field that requires businesses to stay up to date on the latest trends and best practices. However, with so many different strategies and ...

5 Ways Performance Marketing Stands Out from Alternatives

By: Margen Andallo on 1/6/23 14:00

Performance marketing is a digital marketing strategy that focuses on driving specific actions from potential customers, such as making a purchase or filling out a form for more ...

Agile Metrics

By: Neha Sodhi on 11/30/22 8:00

Agile marketing focuses on creating high-value deliverables by working in short bursts to achieve goals. Measuring the success of an agile marketing process is critical as it ...

How to Find Your Target Audience

By: Neha Sodhi on 11/28/22 8:00

Understanding target audiences is key to the success of any marketing campaign because consumers will feel as if they connect with your brand.

Social Media SMART Goals for 2023

By: Neha Sodhi on 11/11/22 8:45

Social Media SMART Goals

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iSmart Communications Blog

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Blog Posts

Using AI and Machine Learning in Performance Marketing

How to Use AI Marketing Tools Effectively

5 Lessons About Performance Marketing You Can Learn From Superheroes

A Look Into the Future: What Will the Performance Marketing Industry Look Like in 10 Years?

10 Signs You Should Invest in Performance Marketing

The Most Innovative Things Happening with B2B Lead Generation

Account-based Marketing vs Traditional Marketing: What's the Difference Anyway?

10 Performance Marketing Trends You're Not Following

5 Ways Performance Marketing Stands Out from Alternatives

Agile Metrics

How to Find Your Target Audience

Social Media SMART Goals for 2023

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