By Yongzhen Tham on Apr 13, 2015 9:42:00 AM
Previously in "Inbound Marketing: ALL Your Questions Answered! (Part 1)", we defined what Inbound Marketing* is and how it works. In this post, we explain why you should start on Inbound Marketing right away.
WHY should you start focusing on Inbound Marketing?
4 simple reasons:
1. Inbound Marketing gets you not just any traffic, but gets you the right traffic.
The right traffic refers to people who are most likely to become leads, and customers eventually. Conventional marketing, sometimes called interruption marketing, reaches out to a wide audience through a variety of techniques such as telemarketing, direct mail, email spam, and TV/radio advertisements, but only a small amount of this audience is cast in by this form of marketing.
There’s a good chance that the audience you’re reaching out to has absolutely no interest in what you’re promoting. But with Inbound Marketing, your traffic is the right traffic, because your content lines up with customers’ interests, helping them be where they want to be, instead of getting interrupted by calls, spam mail, and TV ads.
2. The Internet is the future.
The Internet is the present and the future. Inbound Marketing is the present and the future. As we move forward, new solutions allow us to block out the interruption we face from traditional marketing—"Do Not Call" registries, email spam filters, opting out of junk mail, and the ability to skip or fast—forward through TV/radio advertisements.
On the other hand, we rely on the Internet for everything—we embrace the Internet. When in doubt, we search the net for answers, be it for store locations, meal ideas, or for a particular service you require. On top of that, we are also constantly on the net during our leisure time. In a nutshell, we are always on the Internet.
Think about it this way: if you were to put up a poster advertising your business, would you choose a location where you have everyone’s attention, or somewhere that nobody frequents? The former, of course. Since everyone (ie. your potential customers) is on the Internet, the Internet is the place for your business to be.
3. The Internet is free
Most of the platforms you’ll need to use in Inbound Marketing are free. Facebook, Twitter, Linkedin, Instagram, Pinterest, Tumblr, and a slew of other social media and blogging platforms are completely free for your use. Additionally, there’s a handful of other tools you can use in tandem with your blogs and social media to track your progress on the World Wide Web—check out a blog post we wrote about it here: Top 5 Online Tools You Can Use For FREE
Think of all the costs you’ll save when you make the transition to Inbound Marketing!
4. Inbound Marketing is sustainable
It is sustainable in terms of costs—it saves a great deal of money and allows your marketing efforts to carry on for a much longer time than if invested in traditional marketing.
It is sustainable in terms of your success. In Inbound Marketing, you earn your audience through your content, whereas in traditional marketing, you buy your way to your audience through purchased contact lists and paid advertisements, which more often than not, leave them irritated and interrupted. The audience you get from Inbound Marketing is going to appreciate your content and your business more, because they are where they want to be. As such, they will stick around instead of blocking you out; not only will your audience be sustained, but will probably even grow, through the powers of Internet sharing, ie. word of mouth (or word of keyboard, in this case).
The time for Inbound Marketing is NOW.
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* Inbound marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.