By Yongzhen Tham on Apr 16, 2015 9:30:00 AM
Landing pages have one simple purpose: to generate sales leads. Many companies in Singapore and Asia, for lack of digital marketing expertise, do not know how to utilize landing pages, and as such, miss out on online lead generation opportunities. Yet, for a significant percentage of companies that do, their landing pages are poorly designed and have poor lead conversion rates. Today, you will discover the prevalent challenges that cause a lack of sales leads in Singapore and Asia and the solutions to solving the most common professional landing page problems.
Problem #1: No traffic
Once you’ve created and put up your professional landing page, the next step is get raw traffic. If you’re not getting any traffic flow in the first place, there is no way you can increase your number of sales leads. Here are a few things you can try in order to generate more traffic:
- Create more content
Statistics state that blogging 3 times a week increases traffic by up to 55% as compared to blogging once a week. Logically, when there’s more content on your website for people to read, readers are likely to stick around longer on your website and would be curious to learn more about your expertise. Having more content also means more opportunities to be found on social media platforms and in search results. For tips on creating content, check out our blog post "4 Easy Ways To Churn Out Blog Content Consistently".
- Search engine optimization
Make sure to use the same language that your target audience is using in order for your website to get found. By using similar terms, your website will rank higher in search results, which will bring you more traffic.
- Increase your social media presence
Try getting more followers on social media platforms such as Facebook and Twitter, so that you can get new traffic referred to your website. You can do this by following other relevant accounts on social media so that they will be aware of your presence and will then check you out, which might bring you traffic eventually.
Problem #2: Low conversion rates
If you’re getting good traffic, but no conversions, you’re going to have to make a few changes to your professional landing page in order to optimize it for generating conversions. To do this, you can try changing elements such as your forms and CTAs. Form length is tricky, because with short forms it is difficult to capture enough information, yet with long forms, visitors tend to leave your page before filling up the entire form. Try A/B testing with several different form lengths to see what works best. You can also do this with different colours and sizes of your CTAs to see what gets the most clicks. Read more about A/B testing here.
Problem #3: High bounce rates
Bounce rate is the percentage of people who viewed your page, but left your website. Here are a few things you can do to make sure people are staying on your site, so that they eventually fill up your forms:
- Optimize your website for mobile devices
If your web page is not compatible with mobile devices, viewers are going to leave immediately. With more people using mobile browsers nowadays, you might be losing out on valuable traffic and conversions because of this. Optimize your page such that not only are mobile users able to view the page, but are able to navigate it better using mobile-only landing page features.
- Decrease page load time
There are many small things you can do to make your page load faster, such as changing the file size of the images you use on the professional landing page. When your page loads faster, people are less likely to leave halfway through the loading process.
Use these tips to give your landing pages a little revamp in order to get higher conversion rates!