By Yongzhen Tham on Jun 4, 2015 9:30:00 AM
Did you know there are 6 billions smartphones in use worldwide? This translates to about 90% of the world’s population. With mobile browsing being a fundamental function of the smartphone, more websites are catching on to having their pages optimized for mobile viewing. Asian and Singapore marketers would do well to make their websites or landing pages mobile-responsive. If your visitors can’t view your landing page properly on their smartphones, your click-through rate and subsequently lead conversion rate are going to be much lower than otherwise.
Here’s a checklist to make sure you have the best mobile-optimized landing page.
1. Be visible
Plugins such as Flash and PNG-24 images don’t work great for mobile browsing. Instead, you can turn to HTML5, jQuery, or JPGs to be visible to mobile viewers.
2. Scale to size
Scale your content appropriately to the type of device consumers are going to use to access your page. Also, remember to scale your page for both portrait and landscape views.
3. Be concise
With mobile pages, less is definitely more. The small screens of mobile devices coupled with lengthy copy will instantly dissolve your reader’s attention, so keep your text short and sweet.
4. Include a call-to-action (CTA)
The purpose of your landing page comes down to this. Offering something useful in exchange for your readers taking action on your page via the CTA. On a mobile phone, the CTA works much better as a button than an opt-in form.
5. Be thumb-friendly
Make your CTA buttons or any other interactive elements on your landing page big enough to be clickable, add enough space between clickable links (to avoid mis-clicks), and use touch swipe gestures whenever possible.
6. Slim is in
Have your content in a single column so viewers can scroll in a single direction.
When it comes to forms, it can be quite a hassle on mobile devices. Keep them to the bare minimum, or split your form into two pages.
8. Load fast
If your page takes ages to load, you’ll get a high bounce rate. Keep your data below 20kb so your page loads under 5 seconds.
9. Be straightforward
Limit the number of actions a user has to take to get to the reward or offer, and make sure each action is compelling and easy to fulfill.
10. Be legible
Make sure your content is big enough to be read. If visitors have to squint to read your text, they will likely leave your page immediately.
11. Test for the best
Test the different elements on your landing page using A/B testing. Elements that work on a desktop page may not necessarily work on mobile pages.
Before mobilising your landing pages, make sure you have solid fundamentals in landing page design. Read "6 Features Your Landing Page Should Have".