iSmart Communications Blog

Your website acts as a hardworking salesman to drive visitors to your site through strong inbound marketing strategies 24/7.

Your website may be the first touchpoint for your leads and prospects. With attractive content offers and compelling CTAs, it could work as a great lead generation tool for you. Before moving onto that, the first impression counts.

Site visitors will first identify if your site is trustworthy(SSL certified) before even engaging with your content.

An SSL certificate helps to enable secure connections from a web server (where a website’s data is stored) to the site visitor’s web browser. It encrypts data and ensures that hackers can not decode any data exchange between the user and the website.

Digital marketers today not only create content that attracts and convert leads. Often, your marketing and sales also work together on sales enablement content. It means marketing working with your sales team to ensure the content is on point for closing a final agreement.

It occurs typically in the Decision stage of the three-stage buyer’s journey when the lead has asked to speak to a sales expert directly. Your sales enablement content should contain useful and information. It should help your sales rep present their case in such a way that makes those truly qualified leads confident in engaging with your business. In other words, your sales enablement content should make the job of your sales rep much easier.

Too many a times, a decline in web traffic has prompt potential clients to turn to SEO services. However, the reality of it is that SEO often constitute a part of a much more comprehensive solution to fix your web traffic issue. To devise a solution to this issue, ensure that you are first approaching it in the right perspective. So, here are three reasons why SEO updates won’t fix this problem.

For email marketers, being marked as spam for your emails are your worst nightmare. A spam filter can damage our online credibility for years. Your marketing campaigns take a big hit, open rates fall, and replies become non-existent.

However, spam filters are not here to make things difficult for you. They were developed to block spams and not to hunt down marketing emails.

This means… we can beat spam filters and, it’s really down to common sense.

Email marketing accounts for a critical component of any digital strategy. After all, it is one of the ways to reach out and contact your customers. So, here are six ways to help you beat spam filters and improve your email deliverability.

Having an online presence has become an essential part of marketing. Businesses have to go online to reach out and connect to more people. As such, running digital marketing campaigns are pretty much the foundation of every marketing strategy.

As a marketer, it’s important to catch new trends and tactics to reach your audience in different ways.
For 2019, we review yesteryear’s performance and set new goals. However, you should also review your digital marketing foundation. So, follow and ensure you fulfil these ten requirements to avoid any blind spots for your digital marketing campaigns this upcoming year.

Instagram is a social media platform where people share their thoughts through visual content. It appeals to a host of different consumers; this entails from those who seek adventure to foodies, artists, travellers, cars and sports or anything that is visually appealing. This list of audiences goes on. Even businesses are starting to utilise this platform to appeal to their customers.

However, for B2B businesses, some might still be scratching their head. Despite having a daily active user of 500 million, this social platform is still relatively new for some digital marketers. Moreover, Instagram’s user base is also quite young.

But with the introduction of Instagram for business accounts back in 2016, it is now easier for B2B digital marketers to implement Instagram into their social media strategy.

Then, the question remains for B2B marketers: “How do I get Instagram traffic back to my website?”

Here are 7 ways to ensure how to get your Instagram traffic to visit your site: 

For B2B businesses, eBooks are a great way to prove your brand is an authority in the field.

They are great lead magnets to draw site visitors from blog posts or ads to your email subscription list. A single eBook highlights a topic or problem that your target audience is likely facing. They offer an in-depth, sophisticated look into a topic that many B2B decision makers crave.

Choosing the right eBook topic is key to success. Selecting a wrong topic could reduce all your hard work to waste. Writing an eBook takes much time, effort and research than the average blog post. With the ideal topic as your pull-point, you can create a lead capturing tool that will skyrocket conversions. Therefore, it is essential to do it right. 

Here are four ways that help you create eBooks which caters to specific interests of your target audience.

Marketing campaigns such as email marketing, social media marketing, or even SEO are some of the techniques you use to attract prospect or customers to your site. The attention span of your customer is very short. Upon landing on your website, you will want to grab their attention and intuitively offer what users want.  Here are nine tips your website should be following to increase time spent on your website.

For B2B companies, one of the biggest obstacles is the restriction to a small pool of audience. Due to limited reach, there is a need to identify and create a targeted communication for this niche group of people. Digital marketing allows for tailor-made solutions to help B2B companies address challenges. In this age, where technology has advanced, and customer behaviour has changed, here are five steps to create a successful B2B digital marketing strategy.

A strong marketing strategy typically involves suitable advertising and market research to create a link between consumers and your products and services.

Unlike traditional marketing, digital marketing allows you to track and measure your performance in real time. In the past, your marketing message is broadcasted to everyone using prints or radios etc. You have no idea where your leads are coming. 

Marketers ask themselves: Are the leads coming in from my print ads or elsewhere? How many people are being exposed to it? How long should I pump money to continue this type of advertising? 

If you are still sticking to traditional methods, here are three simple reasons why you should adopt a digital marketing strategy.

Search Engine Optimisation (SEO) has evolved so much in the last couple of years. You can’t just stuff keywords everywhere and expect to climb the rankings in search. Now, you need to create informative and relevant content that specifically addresses your target audience’s problems and interests.

Keyword Research involves finding the words and phrases your target audience uses when typing their queries into a search engine. It allows you to build a list of keywords you want to rank for. It works together with your content strategy helps you develop a strong SEO standing. Hence, this is why keyword research tools are essential for any content marketer’s toolkit.

Nearly everyone has an electronic reading device, be it a phone, tablet or even a Kindle.
Reading is one way to obtain information quickly and make use of downtime. eBooks are especially ideal for busy decision makers.

Early marketers have likened eBooks to something like a long-form blog post. Since then, technology has improved, and people’s behaviour has changed. So, the concept of eBook has to change as well.

To answer the question: Yes, it is still relevant but only if you do it right.