Singapore Inbound Marketing Blog: iSmart Communications | Inbound Marketing Agency

Why A Unique Selling Proposition Is So Important?

By: Bryan Lim on 08/07/19 17:40

Companies may seek for external marketing agencies for several reasons. Generally, their primary goal is to grow their business by getting more sales leads; in other words, ...

7 Email Marketing Mistakes You Should Avoid

By: Bryan Lim on 03/20/19 17:45

You probably already know what are the Dos when it comes to email marketing. But are your current practices undermining your email marketing results? We give you an overview ...

What Is Inbound Marketing?

By: Bryan Lim on 03/14/19 17:30

Often, you hear “content marketing” and “inbound marketing” mentioned in the same breath. So, are these just two similar terms which mean the same thing? And more importantly, ...

3 Key Elements For A Successful Digital Marketing Strategy

By: Bryan Lim on 03/13/19 17:30

As the digital marketing landscape continues to evolve, it becomes more crowded. You slowly start seeing your competitors outranking you on Google. However, the more ...

How To Define ToFu, MoFu and BoFu Content

By: Bryan Lim on 02/19/19 17:30

Your website visitors may visit your site at various stages of their buyer’s journey. They could be learning about the problems you are addressing or even deciding on which ...

Follow This 5-Step Process To Get You Started on YouTube Marketing

By: Bryan Lim on 02/03/19 17:30

YouTube is the world’s second largest search engine, just behind Google. Are you already creating videos on your site? Then you should utilise YouTube marketing to help you ...

8 Ways To Optimise Your Calls-To-Action For Better Conversion

By: Bryan Lim on 01/31/19 18:05

If you are an active user on the internet, you are probably used to seeing many calls to action (CTA). It is arguably the most essential part of the copy as it affects ...

8 Tips To Help You Increase Your Email Engagement

By: Bryan Lim on 01/30/19 17:30

Every day, 124.5 Billion business emails are sent/received. With time being of the essence, businesses are all vying for the attention of their email recipients. A marketing ...

5 Quick Tips For Google Analytics

By: Bryan Lim on 01/24/19 17:30

I can’t emphasise this enough: Your website is most likely the first digital touchpoint between your brand and your customers. So, you should be trying for ways to improve ...

6 Trust Signals To Optimise Conversion Rate On Your Website

By: Bryan Lim on 01/23/19 17:30

Establishing trust is one of the essential components in building customer relationships. Every business wants people to regard their brand with reliability and confidence. ...

How To Create Personas For Your Business

By: Bryan Lim on 01/22/19 17:30

The value proposition of your business is as important as the selecting the right target audience. By understanding your target audience wants and needs, you can create ...

Why SSL Is Crucial For Your Website

By: Bryan Lim on 01/16/19 17:30

Your website acts as a hardworking salesman to drive visitors to your site through strong inbound marketing strategies 24/7.Your website may be the first touchpoint for your ...