iSmart Communications Blog

SEO: Do You Want Your Website to Get Into Google's Featured Snippets?

Posted by Pooja Vinod Kumar

Sep 27, 2019 4:15:00 PM

Though it may seem like an impossible feat to beat out Wikipedia for Google’s answer box spot, it’s completely doable.

According to Google, "Featured snippets are special boxes where the format of regular listings is reversed, showing the descriptive snippet first"

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Topics: Digital Marketing, Online Marketing, Search Engine Optimization (SEO), Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore

Snapchat For B2B Marketers in 2019!

Posted by Pooja Vinod Kumar

Sep 13, 2019 6:14:19 PM

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Topics: Digital Marketing, Lead Generation, Social Media, Lead Generation Asia, Lead Generation Singapore

Tips to Increase Relevance Scores on Facebook that You Must Know!

Posted by Pooja Vinod Kumar

Sep 9, 2019 4:25:00 PM

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Topics: Digital Marketing, Lead Generation, Social Media, Lead Generation Asia, Lead Generation Singapore

Facebook Launches New Tool: Gives You More Control Over Your Data!

Posted by Pooja Vinod Kumar

Aug 24, 2019 5:30:48 PM

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Topics: Social Media, Business, Lead Generation Singapore, PDPA, Data Protection

The 6 Best National Day Marketing Campaigns in Singapore 2019

Posted by Veronica Fernandez

Aug 20, 2019 4:00:00 PM

The long National Day/ Hari Raya Haji holiday was the best opportunity for local and global brands to involve themselves in the celebration and boost sales. Yet when it comes to developing a marketing strategy around the longest weekend of 2019, it is a challenge to keep your ideas fresh and classy.

If you missed the opportunity to launch a campaign this year, it's not too early to start planning your next – for we have put together a list of National Day 2019 marketing tips to boost sales in Singapore. Read on to discover how brands have done it this year for you to grow your business in 2020.

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Topics: Business, Lead Generation Singapore

Why A Unique Selling Proposition Is So Important?

Posted by Bryan Lim

Aug 7, 2019 5:40:00 PM

Companies may seek for external marketing agencies for several reasons. Generally, their primary goal is to grow their business by getting more sales leads; in other words, lead generation. Yes, strategies and tactics may differ. But the main question remains, as my boss likes to put it “Why should people choose you?”.
 
In today’s market, you are probably not the only company offering your service and product. Even in a niche market, there are still competitors vying for the same target audience as you are.
 
So let’s take a step back and ask “What is your Unique Selling Proposition (USP)?”

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Topics: Business, Lead Generation Asia, Lead Generation Singapore

7 Email Marketing Mistakes You Should Avoid

Posted by Bryan Lim

Mar 20, 2019 5:45:00 PM


You probably already know what are the Dos when it comes to email marketing. But are your current practices undermining your email marketing results? We give you an overview of the seven email marketing mistakes starting from delivery from email to content and finally to customer journey errors which you might be committing.

So, here are seven email marketing mistakes that may be affecting your email marketing performance.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore, Email Marketing

What Is Inbound Marketing?

Posted by Bryan Lim

Mar 14, 2019 5:30:00 PM


Often, you hear “content marketing” and “inbound marketing” mentioned in the same breath. So, are these just two similar terms which mean the same thing? And more importantly, which provides a more comprehensive strategy for B2B companies.

Here is the short answer: consider content marketing as being under the umbrella of inbound marketing. Inbound marketing comprises of attracting, qualifying, nurturing, closing and delighting. In other words, if you are not practising inbound, your marketing is not achieving it’s the full potential.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore

3 Key Elements For A Successful Digital Marketing Strategy

Posted by Bryan Lim

Mar 13, 2019 5:30:00 PM

 

As the digital marketing landscape continues to evolve, it becomes more crowded. You slowly start seeing your competitors outranking you on Google. However, the more data-driven and targeted you are, the better your digital marketing strategy will perform.

To create a digital marketing strategy, you need first to establish a systematic approach. And to make matters easier, you could come up with a template for future campaigns. Here are 3 key elements for a successful digital marketing strategy.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore

How To Define ToFu, MoFu and BoFu Content

Posted by Bryan Lim

Feb 19, 2019 5:30:00 PM

 

Your website visitors may visit your site at various stages of their buyer’s journey. They could be learning about the problems you are addressing or even deciding on which company they may want to engage. Different visitors may require different levels of information. Hence, you need to be able to cater to their different needs, answer their questions and lead them down the sales funnel. Of course, the goal is to get them to take the desired action which is profitable for you. (Convert into customers)

And here are the three levels of content that relate to the buyer’s journey namely: top-of-the-funnel (ToFu), middle-of-the-funnel (MoFu), and bottom-of-the-funnel (BoFu).

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore

Follow This 5-Step Process To Get You Started on YouTube Marketing

Posted by Bryan Lim

Feb 3, 2019 5:30:00 PM

 

YouTube is the world’s second largest search engine, just behind Google.

Are you already creating videos on your site? Then you should utilise YouTube marketing to help you generate leads.

However, a good YouTube marketing strategy comprises of planning, creating quality content, posting on social media, targeting and optimisation.

To help you get started, here is a simple 5-step process for you to follow.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore

8 Ways To Optimise Your Calls-To-Action For Better Conversion

Posted by Bryan Lim

Jan 31, 2019 6:05:14 PM

 

If you are an active user on the internet, you are probably used to seeing many calls to action (CTA). It is arguably the most essential part of the copy as it affects conversion.

CTAs help to drive users to take the desired action. These could be:

-    Signing up for a webinar

-    Downloading a content offer

-    Subscribing to your blog etc.

These are lead magnets, which are great start points for the lead nurturing process.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Lead Generation Asia, Lead Generation Singapore

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