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Snapchat For B2B Marketers in 2019!

      Snapchat still boggles the minds of many. An app, based around the idea of taking photos that you’ll only see for a few seconds before they disappear forever. ...
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Tips to Increase Relevance Scores on Facebook that You Must Know!

    Facebook estimates your ads’ performances by calculating both the positive and negative feedback from the ads. Therefore, it is important to have higher ad quality to ...
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Facebook Launches New Tool: Gives You More Control Over Your Data!

    Are you aware that Facebook launched a new tool this week?   The main purpose of this tool is to give users better control on how their data is being used by ...
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The 6 Best National Day Marketing Campaigns in Singapore 2019

The long National Day/ Hari Raya Haji holiday was the best opportunity for local and global brands to involve themselves in the celebration and boost sales. Yet when it comes ...
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Why A Unique Selling Proposition Is So Important?

Companies may seek for external marketing agencies for several reasons. Generally, their primary goal is to grow their business by getting more sales leads; in other words, ...
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7 Email Marketing Mistakes You Should Avoid

You probably already know what are the Dos when it comes to email marketing. But are your current practices undermining your email marketing results? We give you an overview ...
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What Is Inbound Marketing?

Often, you hear “content marketing” and “inbound marketing” mentioned in the same breath. So, are these just two similar terms which mean the same thing? And more importantly, ...
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3 Key Elements For A Successful Digital Marketing Strategy

  As the digital marketing landscape continues to evolve, it becomes more crowded. You slowly start seeing your competitors outranking you on Google. However, the more ...
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How To Define ToFu, MoFu and BoFu Content

  Your website visitors may visit your site at various stages of their buyer’s journey. They could be learning about the problems you are addressing or even deciding on which ...
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Follow This 5-Step Process To Get You Started on YouTube Marketing

  YouTube is the world’s second largest search engine, just behind Google. Are you already creating videos on your site? Then you should utilise YouTube marketing to help you ...
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8 Ways To Optimise Your Calls-To-Action For Better Conversion

  If you are an active user on the internet, you are probably used to seeing many calls to action (CTA). It is arguably the most essential part of the copy as it affects ...
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8 Tips To Help You Increase Your Email Engagement

  Every day, 124.5 Billion business emails are sent/received. With time being of the essence, businesses are all vying for the attention of their email recipients. A marketing ...
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