Singapore Inbound Marketing Blog: iSmart Communications | Inbound Marketing Agency

3 Critical Reasons Why You Need To Measure Your Marketing Efforts

By: Joshua Poh on 12/18/17 14:00

Marketers are surrounded by data. You’ve got your Traffic Sources reports (and more) in HubSpot, Google Analytics, etc. That’s just the tip of the iceberg. Don’t forget your paid ...

How To Convince Your Boss Inbound Marketing Is Effective.

By: Joshua Poh on 12/15/17 14:00

Image Source: HelloquenceonUnsplash As an inbound marketer, you have so many metrics and data sources to check. SEO rankings, backlinks, downloads, reach / impressions, ...

3 Principles of Psychology You Can Use to Improve Your Inbound Marketing Campaigns

By: Joshua Poh on 11/27/17 14:00

As marketers, we are all about influencing people by adding value to their lives through our marketing programmes.

A Beginner’s Guide To Inbound Marketing

By: Joshua Poh on 11/1/17 14:00

So we’ve been preaching endlessly about Inbound Marketing, but where do you start? Fret not, we’ve put together this short guide for you.

The Pros and Cons of Inbound Marketing

By: Joshua Poh on 10/31/17 14:00

At iSmart Communications, we are a big supporter of Inbound Marketing as a primary way to generate leads for our clients. We have come across several questions on why we recommend ...

3 Reasons You Shouldn't Invest in Outbound Marketing

By: Joshua Poh on 10/24/17 14:00

When was the last time you willingly clicked on a display ad while you were browsing a website? Or, accepted an unsolicited call?

3 Ways to Use Digital Marketing For B2B

By: Alex Yusof on 9/4/17 14:38

Buying habits of consumers have changed over the years. Digital marketing has become a key method in which companies create brand awareness and generate leads. And it is not just ...

4 Content Marketing Tips For Startups

By: Alex Yusof on 8/31/17 14:36

If you are running a startup company, content marketing can be very useful as a tool to get the word about your brand out. As compared to traditional marketing, content marketing ...

2 Long-Term Benefits Of Content Marketing

By: Humphrey Leung on 8/21/17 10:00

It’s no secret that one of the most effective ways to reach new customers is through content marketing. By providing useful and relevant content, what content marketing does is ...

4 Ways To Implement Omni-Channel Marketing Successfully

By: Natalie Kwong on 8/11/17 14:00

Digital marketing changes every year. Consumers are now using multiple devices to access content on the Internet or to complete a purchase. For example, consumers can now engage ...

4 Questions You Need To Answer Before Using Snapchat For B2B

By: Natalie Kwong on 8/7/17 10:00

Since the launch of Snapchat in 2011, there have been many B2C brands who have entered the Snapchat game. Considering that the original audience for Snapchat was teenagers and ...

How To Use Chatbots For Marketing

By: Humphrey Leung on 7/25/17 11:00

Chatbots have been used for a while now; their popularity, however, has been boosted exponentially ever since Facebook started allowing them within Facebook Messenger. As people ...

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iSmart Communications Blog

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Blog Posts

3 Critical Reasons Why You Need To Measure Your Marketing Efforts

How To Convince Your Boss Inbound Marketing Is Effective.

3 Principles of Psychology You Can Use to Improve Your Inbound Marketing Campaigns

A Beginner’s Guide To Inbound Marketing

The Pros and Cons of Inbound Marketing

3 Reasons You Shouldn't Invest in Outbound Marketing

3 Ways to Use Digital Marketing For B2B

4 Content Marketing Tips For Startups

2 Long-Term Benefits Of Content Marketing

4 Ways To Implement Omni-Channel Marketing Successfully

4 Questions You Need To Answer Before Using Snapchat For B2B

How To Use Chatbots For Marketing

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