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4 Tips and Tricks to Create A Strong Brand Presence on Instagram

Instagram has 700 million monthly active users. There is no doubt that Instagram is one of the most powerful social media platforms you can use to create a strong brand presence ...
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Artificial Intelligence for Businesses in 2019! THE NEXT BIG CHAPTER!

So what is Artificial Intelligence or AI?Artificial intelligence is the study (and building) of systems that can make intelligent decisions which would be considered smart if ...
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7 Email Marketing Mistakes You Should Avoid

You probably already know what are the Dos when it comes to email marketing. But are your current practices undermining your email marketing results? We give you an overview of ...
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What Is Inbound Marketing?

Often, you hear “content marketing” and “inbound marketing” mentioned in the same breath. So, are these just two similar terms which mean the same thing? And more importantly, ...
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3 Key Elements For A Successful Digital Marketing Strategy

As the digital marketing landscape continues to evolve, it becomes more crowded. You slowly start seeing your competitors outranking you on Google. However, the more data-driven ...
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How To Define ToFu, MoFu and BoFu Content

Your website visitors may visit your site at various stages of their buyer’s journey. They could be learning about the problems you are addressing or even deciding on which ...
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Follow This 5-Step Process To Get You Started on YouTube Marketing

YouTube is the world’s second largest search engine, just behind Google. Are you already creating videos on your site? Then you should utilise YouTube marketing to help you ...
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5 Quick Tips For Google Analytics

I can’t emphasise this enough: Your website is most likely the first digital touchpoint between your brand and your customers. So, you should be trying for ways to improve the ...
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6 Trust Signals To Optimise Conversion Rate On Your Website

Establishing trust is one of the essential components in building customer relationships. Every business wants people to regard their brand with reliability and confidence. It ...
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How To Create Personas For Your Business

The value proposition of your business is as important as the selecting the right target audience. By understanding your target audience wants and needs, you can create personas ...
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9 Types of Sales Enablement Content You Must Have

Digital marketers today not only create content that attracts and convert leads. Often, your marketing and sales also work together on sales enablement content. It means ...
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3 Reasons Why SEO Might Not Solve Your Traffic Problem

Too many a times, a decline in web traffic has prompt potential clients to turn to SEO services. However, the reality of it is that SEO often constitute a part of a much more ...
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