Inbound Marketing is a digital marketing strategy that focuses on putting your product in front of your potential customers only when they are in need of them. Inbound marketing offers a plethora of new, effective techniques that can enable us to see unprecedented growth. Traditional outbound marketing campaigns like cold emails, cold calls, and trade shows are not as effective as they once were. Consumers are now bombarded by constant information from marketers, so it will require a strategic, well-planned inbound campaign to stand out from the competition and gain significant recognition.
This usually starts with the customer, as they (and not the marketer) make the first step to source for your products or similar products. This ensures that the content they find is relevant and beneficial, which will allow them to reach out and start the lead nurturing process.
The methods used in this system of digital marketing hence include Search Engine Optimisation (SEO), Content Marketing, Pay-Per-Click Advertising (PPC), Social Media Advertising, and Blogging.
So, what are the benefits of the Inbound Marketing Technique? Here are 7 reasons why inbound marketing will be critical for growth this year.
1) It Is Cost-Effective
Inbound marketing is often compared to outbound marketing, or traditional marketing. However, inbound as a strategy is much more cost-effective, making it viable even for small businesses. Methods such as website creation and SEO marketing are cheap to start and run.
2) It Builds Authority and Brand Awareness
Methods such as blogging, social media marketing, and SEO are critical in giving your brand an upper hand over similar products in the same race. These methods build brand awareness, which will come in useful when the customer is looking for solutions to their marketing needs as they’ll already be aware of your products.
3) It Increases Credibility and Trust
Since brand awareness brings your brand wider coverage, it’ll hence lead to more credibility. If you do SEO, for example, it means that your brand will appear higher in the rankings for Google search, which leads to more trust on the side of the customer.
4) It Builds Long-Lasting Business Relationships
Inbound marketing is a long-term strategy. The continuous presence of blogs or social media posts enables your company to reach out to both your current and potential customers, and will help to build long-term connections with all of them.
5) Lead Nurturing Enhancement
According to Kissmetrics, approximately 96% of people visiting your website are not ready to buy, but are doing research on the available options before making a decision. Inbound marketing involves the nurturing of such visitors on a step-by-step basis, until they are ready to buy.
6) The Popularity of Blogging
Research has it that out of every 10 persons, 5 of them read blogs more than once a day. And since 79% of companies that have a blog report a positive ROI, blogging has thus become a key method that should be used for digital marketing, as it’ll allow customers to find your company through blog posts.
7) Irrelevant Ad Saturation
People are used to traditional marketing advertisements, where an ad is blasted at the customer even if they are completely uninterested in the content. This means that it is now harder to get the consumer’s attention through general advertising, so marketers need to ensure that the content they put out is relevant in order to get the right customers.
So ask yourself these questions:
- Are you solving peoples’ problems?
- Are you providing recommendations and being helpful?
If you are interested in learning more about lead generation, feel free to download our FREE eBook, "The 30 Greatest Lead Generation Tips".