By Neha Jain on Mar 15, 2018 1:53:56 PM
The lead generation process is tough. Sending cold emails and scraping together lists can be incredibly demoralizing and you are still not getting the lead flow you need to grow your company.
There are various tactics, strategies, and techniques you can use to generate more sales leads for your business. However, if your current lead generation methods are still not providing the results you are looking for, here are some creative ideas that will change everything. They are all simple and cost-effective to implement once you know what to do and how to do it.
- Provide Unique Value in Your Content:
Start by sharing success secrets from thought-leaders in your industry. By interviewing an expert to uncover their secrets, you prove to potential customers that you are dedicated to delivering the best advice.
- Help Your Prospects With Videos To Solve An Issue:
Help videos can solve a real problem for potential customers in a format that's both entertaining and easily digestible. You can even set the form to appear in time with a verbal CTA.
- Leverage The Power Of Good Customer Reviews:
When you encourage your customers to leave reviews with strong SEO on your website, you increase the chances of being found by qualified prospects in search (and that too is absolutely FREE).
- List Down The Best Practices From The Competitors:
When you explore any blog post or eBook, you want to know what others are doing to have success with the same method. Compiling those best practices into a list is incredibly useful to the marketer.
- Create A List Of Useful Tools:
It is easy to brag about the tools your company offers, but when you take the initiative and explore other helpful tools your audience could be using, it proves that you prioritize their success over your own self-promotion.
In return, you are also attracting the kind of audience that is looking for solutions like yours, which could drive leads.
Giveaways are one of the most effective forms of lead generation. Make sure what you are giving away is something people actually want.
- Offer A Free Trial:
Free trials help you get a prospect's foot halfway through the door. If the trial helps them and provides great value, they're more likely to purchase the full product and become a customer.
- Give Fewer Choices:
Fewer choices create less confusion, which means more sales leads. This is why you should limit confusion by having a single Call-To-Action (CTA).
- Optimize Your “About Us” Page:
This is the place where people see who you are and what you are about. It is also a great place to have a Call-To-Action.
Blogging is really effective for generating leads. In addition, writing comments on other’s blogs can be helpful in getting your name out there and eventually generating leads. Be helpful and generous with your comments and people will want to see what you have to offer.
- Create And Optimize Evergreen Content:
Evergreen content can turn into content pillars that continue to draw traffic long after the publish date.
- Don’t Forget Your Email Signature
Make your email signature effective by embedding a link that redirects the reader to relevant content. With the help of link integration, the chance of maximum web traffic flow towards your content will be higher.
Remember: Whichever lead generation strategy you try, make sure the content is useful to your audience so they will return to your website again in the future. If it is done correctly using a consistent and innovative approach, this key pillar of digital marketing can improve brand awareness, increase customer loyalty, and improve sales on an enormous scale.