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Neha Jain

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How to Turn Your Website Visitors to Sale Leads?

Posted by Neha Jain

Feb 8, 2018 2:00:00 PM

This blog post is extracted by Neha Jain from our new eBook, "The Essential Guide to Internet Marketing".

A good business website is not just a digital version of a brochure of your business. It is a marketing channel for your business, that is open 24/7. For your website to serve this purpose, it should have the capability to turn visitors into sales leads.

However, there is one problem.

You spend so much time on your business website—writing your homepage, products and services, publishing blog posts, and more—but you have no way to tell how effective your content is.

All of that traffic to your site isn’t generating any new business. People are visiting your site, but those visits aren’t leading to new customers -- or even new sales leads.

So, what do you do? Simple: focus on conversion.

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Topics: Inbound Marketing, Content Marketing

Social Media Marketing to Grow your Business

Posted by Neha Jain

Feb 6, 2018 11:00:00 AM

This blog post is extracted by Neha Jain from our new eBook, "The Essential Guide to Internet Marketing".

Just a few years ago, you could get away with building a social media marketing strategy. Your mere presence in social media was enough - right?

Well in 2018, it’s not the same case anymore. With 30% of millennials saying they engage with a brand on social at least once a month, your strategy can’t be only about existence.

Social media provides a platform for direct communication between your customers, prospects, and employees. What’s more, it is a key driver of content distribution and brand visibility online. While there is a wide array of social networks that you can use to your advantage, we’re going to start by focusing on the “big three”:

  • Facebook,
  • Twitter, and
  • LinkedIn.
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Topics: Digital Marketing, Online Marketing, Social Media, Content Creation

Valuable Tips for Creating Great Content for Lead Generation

Posted by Neha Jain

Feb 2, 2018 12:00:00 PM

This blog post is extracted by Neha Jain from our new eBook, "The Essential Guide to Internet Marketing".

“Content is the king” as rightly said by Bill Gates and it is increasingly working its way to the forefront of all digital marketing strategies.

Content is the fuel that should drive your Internet marketing strategy. By creating valuable, high-quality content that’s targeted at specific, well-defined audiences, you’ll do more than attracting visitors to your website: You’ll attract the right visitors, who are likely to convert into leads (and customers).

What’s more?

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Topics: Inbound Marketing, Digital Marketing, Online Marketing, Search Engine Optimization (SEO), Lead Generation, Content Marketing, Blogging, Content Creation

How to Build a High-Performance Website for Lead Generation?

Posted by Neha Jain

Feb 1, 2018 12:00:00 PM

This blogpost is extracted by Neha Jain from our new eBook, “The Essential Guide to Internet Marketing”.

Content is the king in the world of Search Engine Optimization (SEO). Basic Search Engine Optimization (SEO) is fundamental to any successful website. And essentially, the goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank your website at the top of the search engine results. This will attract more people interested in your products or services to your website. Then you can convert them into sales leads.

So, here is a plan: If You Build It, They Will Come.

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Topics: Digital Marketing, Search Engine Optimization (SEO), Lead Generation Asia, Lead Generation Singapore

What Content Should You Have On Your Website Home Page?

Posted by Neha Jain

Apr 7, 2017 10:15:00 AM

Designing a good website that accommodates a lot of content is a tricky act indeed.

Have you ever come across a homepage littered with copy? Or, on the opposite spectrum, a homepage with barely any content at all? Think of your homepage as the gateway to your business. Visualize it! This is your chance to make a first impression and convey what you’re all about. Maybe your value proposition is simplicity – in that case, just a single login module makes sense.

For most marketers, however, there is a need for a bit more content and context than that. Your homepage content should be long enough to clarify who you are, what you do, where you’re located (if you’re local), your value proposition, and what visitors should do next. These visitors should leave satisfied, not overwhelmed or underwhelmed – and certainly not confused.

Here’s some “Must-Have” Content you should have on your Home Page:

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Topics: Digital Marketing, Search Engine Optimization (SEO), Business, Lead Generation Asia

5 Golden Rules of SEO

Posted by Neha Jain

Mar 16, 2017 10:00:00 AM

When it comes to being found online, Search Engine Optimization (SEO) is the key. Learning SEO as a skill can be helpful for anyone who wants to be easily discovered through online search. No doubt, it takes a lot of experience and knowledge of the subject matter to stay on top of the Google Search Engine, but SEO itself actually takes little effort.

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Topics: Digital Marketing, Search Engine Optimization (SEO), Business, Lead Generation Asia

7 Guidelines to Design An Effective Social Media Marketing Plan

Posted by Neha Jain

Feb 22, 2017 10:02:37 AM

We all know that social media is a key part of modern marketing, but how do you get started? How can you be sure that your efforts on social media are strategic, and that you aren't just "marketing at random"?

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Topics: Digital Marketing, Social Media, Business, Lead Generation Asia

Critical Success Factors of Facebook Ads

Posted by Neha Jain

Feb 17, 2017 9:50:34 AM

With over 1 billion active users, and the ability to inexpensively target your customers based on thousands of variables, Facebook advertising can drive significant sales for any type of business.

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Topics: Digital Marketing, Social Media, Business, Lead Generation Asia

Critical Guide for Your Facebook Profile and Cover Photo

Posted by Neha Jain

Feb 8, 2017 11:06:06 AM

When was the last time you had a good look at your company profile picture? Does it match the image you are trying to portray or still using an old outdated photo from a couple of years ago.

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Topics: Lead Generation, Social Media, Business, Lead Generation Singapore

What makes Facebook Ads a champion in 2017 and beyond?

Posted by Neha Jain

Feb 7, 2017 9:27:31 AM

Facebook is one of the best advertising platforms available today. Keep in mind that with 72 percent of all online adults using Facebook, your ideal client is going to be there. On average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies.

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Topics: Lead Generation, Social Media, Business, Lead Generation Singapore

Powerful tips for Google Adwords Campaign

Posted by Neha Jain

Jan 13, 2017 10:00:00 AM

 

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Topics: Lead Generation, Business, Lead Generation Singapore, Google Marketing Tools, Google Adwords

Know the difference between Google AdWords and Google AdWords Express?

Posted by Neha Jain

Jan 12, 2017 9:28:33 AM

Every business knows that they need online advertising in order to reach their prospective customers these days. However, many companies do not know where to start, where to run ads and how much time and money it takes. The questions are endless.

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Topics: Search Engine Optimization (SEO), Lead Generation, Business, Lead Generation Singapore, Google Marketing Tools, Google Adwords

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