According to LinkedIn, more than 4 million companies have LinkedIn Company Pages. Furthermore, 87% of users trust LinkedIn as a source of info that affects decision-making.
How do you ensure your content is among the trusted sources?
Let's look at the LinkedIn-specific best practices.
1) Keep link titles under 70 characters.
When you're uploading a link directly to your LinkedIn Company Page, if the original post has a lengthy title, be sure to click into the title to edit it. Any title above 70 characters gets cut off when posted on your Page.
2) Keep link descriptions under 250 characters.
Similar to the link title limitations, the description associated with your status update is given 250 characters before it's cut off with an ellipsis. So shorten your meta description to properly display on LinkedIn.
3) Share links for engagement.
According to QuickSprout, including a link in your LinkedIn posts drives 200% more engagement. Just be sure to follow the above tips to optimize those link updates accordingly.
4) Share images for comments.
According to QuickSprout, posting images results in a 98% higher comment rate. "A picture is worth a thousand words", so start sharing quality images and get more comments.
5) Share videos for higher shares.
According to QuickSprout again, linking to YouTube videos results in a 75% higher share rate. Rather than reading a long novel, people are more interested in visualization of the content in form of the video.
6) Publish a new status update roughly once a day.
According to LinkedIn, publishing 20 posts per month allows you to reach 60% of your audience. More status updates get readers to familiarize with your company name and the content you publish.
7) Send LinkedIn Announcements.
LinkedIn announcements can serve as a powerful tool to increase your LinkedIn lead generation. On the days we send an announcement to a LinkedIn Group, we see a spike in leads for the day. We also see the impact of that sent message trickle over the next day or two. Another option is to engage in a set number of groups and then find a way to use one of the group's announcements for your own (relevant) marketing.
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