iSmart Communications Blog

6 Quick Wins For Your CTAs To Start Converting

Posted by Bryan Lim

Nov 20, 2019 10:00:00 AM

As marketers, be it ads, emails, landing pages, and so forth, we often spend so much time to perfect our marketing copy. We sometimes don’t give Call-To-Actions (CTAs) enough attention. Research shows that your CTA is just as important as your marketing copy.

According to ConversionXL Institute, 97% of the people pay attention to the headline of a piece of content. 60% will scroll to the bottom of an article. And, most of them are more likely to skim through rather than read your content). This shows that more people are looking at your CTA than your content. What’s more surprising is that more than 70% of small business websites don’t contain any CTA.

For social media, the implication of having a CTA much more pronounced. According to Adroll, adding a CTA button to Facebook ads resulted in a 285% boost in conversions.

In this post, I will be sharing with you six quick tips to try to increase your CTAs performance.

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Topics: Digital Marketing, Lead Generation, Lead Generation Asia, Lead Generation Singapore, Email Marketing, Artificial Intelligence, conversion rate optimisation

2020 Digital Marketing Trends To Watch Out For (Part 1)

Posted by Pooja Vinod Kumar

Nov 15, 2019 5:00:00 PM

In terms of easily linking people from all different countries and cultures, technology has turned the world into a global village.

Sharing information is more accessible than ever before, making it much easier to raise awareness of the product or promote your service. And since the internet is such a powerful tool that ROI can be generated, it can not be ignored to invest in digital marketing. "Worldwide digital ad spending is expected to hit more than $375 billion by 2021," according to eMarketer.

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Topics: Digital Marketing, Online Marketing, Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore

How Are Leads Converted Better By 25% With A Chatbot?

Posted by Veronica Fernandez

Nov 13, 2019 9:00:00 AM

 
In order to generate sales leads easier and quicker, we have adopted technologies to help us do the tough work. With the spread of messengers, virtual chatterbots that imitate human conversations for solving various tasks are becoming increasingly in demand. We have to quickly adapt to the advancing changes to keep our prospects interested.
 

What is a chatbot?

 

According to Oxford Dictionaries, a chatbot is “a computer program that can hold a conversation with a person, usually over the Internet.” A great example of a chatbot is a function on your mobile phone, Siri.

 

Essentially, a chatbot is an automated assistant that communicates with us through text messages, a virtual companion that integrates into websites, applications or instant messengers and helps businesses to get closer to their customers.

 
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Topics: Lead Generation, HubSpot, Lead Generation Asia, Lead Generation Singapore, Artificial Intelligence, conversion rate optimisation

Do Image Carousels Work? Yay! or Nay!

Posted by Pooja Vinod Kumar

Nov 12, 2019 9:00:00 AM

There is a common misconception about attention that most marketers nowadays like to refer to: the average person has a shorter span of attention than the average goldfish!

But if you think about this statement, it may not be valid. Every day, people watch two and a half hours of long films and binge whole seasons of television shows. If the duration of human attention is less than eight seconds, there would be no Friends sitcom and Netflix would be out of business!

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Topics: Digital Marketing, Online Marketing, Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore, conversion rate optimisation

5 Things To Consider For LinkedIn Lead Gen Forms

Posted by Bryan Lim

Oct 22, 2019 10:56:30 AM

A common goal amongst most businesses these days is lead generation. Without a steady stream of potential customers, the business will fail.

That’s why ad platforms continuously seek ways to simplify how leads are being generated. Amongst those platforms, we have Google, Facebook, LinkedIn, Twitter and many more.

In this article, we shall discuss LinkedIn and in particular, Lead Gen Forms. It offers businesses a quick and scalable way to generate leads. For users, it makes the process of claiming an offer or sign-up hassle-free.

But this beckons the question: is this format effective in the age of hyper-personalisation?

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Topics: Inbound Marketing, Digital Marketing, Online Marketing, Lead Generation Asia, Lead Generation Singapore

The Conversion Rate Optimization (CRO) Guide for Beginners!

Posted by Pooja Vinod Kumar

Oct 16, 2019 2:24:55 PM

Make your website work smarter, not harder, to generate more qualified leads and customers. Learn how with the help of conversion rate optimization.

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Topics: Digital Marketing, Online Marketing, Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore, conversion rate optimisation

3 Things that Kill Your Conversion Rate

Posted by Veronica Fernandez

Oct 15, 2019 5:49:17 PM

 
 
How often do you experience your business the way your customers do? Do you follow a consumer’s journey and see where there are friction points causing you to lose sales? All too often, online retailers lose sight of how their potential and current customers experience their service. The result is a high volume of potential sales winds up as missed opportunities. But on a positive note, three of the most common conversion rate killers are not terribly hard to fix. Read on to learn tips on how to counter these conversion rate killers:
 
 
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Topics: Inbound Marketing, HubSpot, Lead Generation Singapore

SEO: Do You Want Your Website to Get Into Google's Featured Snippets?

Posted by Pooja Vinod Kumar

Sep 27, 2019 4:15:00 PM

Though it may seem like an impossible feat to beat out Wikipedia for Google’s answer box spot, it’s completely doable.

According to Google, "Featured snippets are special boxes where the format of regular listings is reversed, showing the descriptive snippet first"

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Topics: Digital Marketing, Online Marketing, Search Engine Optimization (SEO), Lead Generation, Business, Lead Generation Asia, Lead Generation Singapore

Snapchat For B2B Marketers in 2019!

Posted by Pooja Vinod Kumar

Sep 13, 2019 6:14:19 PM

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Topics: Digital Marketing, Lead Generation, Social Media, Lead Generation Asia, Lead Generation Singapore

Tips to Increase Relevance Scores on Facebook that You Must Know!

Posted by Pooja Vinod Kumar

Sep 9, 2019 4:25:00 PM

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Topics: Digital Marketing, Lead Generation, Social Media, Lead Generation Asia, Lead Generation Singapore

Facebook Launches New Tool: Gives You More Control Over Your Data!

Posted by Pooja Vinod Kumar

Aug 24, 2019 5:30:48 PM

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Topics: Social Media, Business, Lead Generation Singapore, PDPA, Data Protection

The 6 Best National Day Marketing Campaigns in Singapore 2019

Posted by Veronica Fernandez

Aug 20, 2019 4:00:00 PM

The long National Day/ Hari Raya Haji holiday was the best opportunity for local and global brands to involve themselves in the celebration and boost sales. Yet when it comes to developing a marketing strategy around the longest weekend of 2019, it is a challenge to keep your ideas fresh and classy.

If you missed the opportunity to launch a campaign this year, it's not too early to start planning your next – for we have put together a list of National Day 2019 marketing tips to boost sales in Singapore. Read on to discover how brands have done it this year for you to grow your business in 2020.

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Topics: Business, Lead Generation Singapore

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