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Riley Wong

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Understanding the Buyer’s Journey of Taxi Mobile Apps: Grab and Gojek

Posted by Riley Wong

Dec 20, 2019 5:18:18 PM



What mobile apps do you normally use for booking a taxi? Grab? Or Gojek? There are numerous taxi mobile applications (apps) companies that are increasingly becoming popular in recent years, which directly challenges the traditional taxi industry. However, what makes the customers turn to this trend is crucial. The marketing theory of the ‘Buyer’s Journey’ can help to explain this trend.

Understanding the buyer’s journey is the basis for forming strong inbound marketing strategies. So, what is the buyer’s journey and how does it influence your business? This article will take you through the cases of taxi mobile apps.

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How to maintain customer loyalty? Let’s look at Watsons!

Posted by Riley Wong

Oct 25, 2019 9:05:00 AM

Having a loyalty program is very common for businesses to attract and keep customers revisiting their stores. Research says that 40% of online shopping revenue comes from repeat customers in the United States. Therefore, it is important for businesses to build their fan base and run a customer loyalty program. Here are six ways to keep and build customer loyalty with the case of Watsons’ loyalty program through a simple mobile app.

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Topics: Inbound Marketing, Digital Marketing, Online Marketing, Business

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