What mobile apps do you normally use for booking a taxi? Grab? Or Gojek? There are numerous taxi mobile applications (apps) companies that are increasingly becoming popular in recent years, which directly challenges the traditional taxi industry. However, what makes the customers turn to this trend is crucial. The marketing theory of the ‘Buyer’s Journey’ can help to explain this trend.
Understanding the buyer’s journey is the basis for forming strong inbound marketing strategies. So, what is the buyer’s journey and how does it influence your business? This article will take you through the cases of taxi mobile apps.