iSmart Communications Blog

Tips to Increase Relevance Scores on Facebook that You Must Know!

Posted by Pooja Vinod Kumar

Sep 9, 2019 4:25:00 PM

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Topics: Digital Marketing, Lead Generation, Social Media, Lead Generation Asia, Lead Generation Singapore

Understanding How Social Media Impacts SEO

Posted by Bryan Lim

Aug 27, 2019 10:30:00 AM

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Topics: Search Engine Optimization (SEO), Lead Generation, Social Media

Debunked: 7 Myths Of Marketing Automation

Posted by Bryan Lim

Jul 19, 2019 5:30:00 PM

Gone are the days of having to remember to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page.

For big businesses who might have hundreds and thousands of customers interacting with them daily, marketing automation is surely a no-brainer. The question beckons for small businesses on whether you should invest in a marketing automation software, especially for those if you have not used it before. 

So this blog post is to help you understand what is real and what is not about the marketing automation process.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Business, Email Marketing

Do You Want 100% Google Page Speed? Follow this 8-Step Guide!

Posted by Pooja Vinod Kumar

Jul 18, 2019 5:16:06 PM

Don’t let your customers get away! According to Google, visitors who experience a load time of seven seconds or more are 113% more likely to bounce off a page! (https://think.storage.googleapis.com/docs/mobile-page-speed-new-industry-benchmarks.pdf).

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Topics: Digital Marketing, Online Marketing, Lead Generation, Social Media, Content Marketing, HubSpot, Content Creation, Business, Google Marketing Tools

Which Social Media Tools Actually Work for Your Business?

Posted by Raymond Ma

Jul 12, 2019 4:00:00 PM

Did you know that 97% of marketers today use social media to engage with their audiences? Since marketing and social media is like bread and butter, you should know how to start a strategy for your company. However, you might be left wondering which type of platforms you should be on. Due to a greater demand for social presence and an overwhelming amount of platform choices, it can be hard to pick which social channels to use. But with this guide, we can help you make informed decisions about which platforms to use.

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Topics: Digital Marketing, Online Marketing, Lead Generation, Social Media, Content Marketing, HubSpot, Content Creation, Business

5 Reasons Why Emails Don't Get Opened!

Posted by Pooja Vinod Kumar

May 8, 2019 6:14:13 PM

Email marketing has become an essential tool for businesses ever since the introduction of the Internet, and now even more so with the growth of Inbound Marketing. It is a form of direct marketing that uses electronic mail as a means of communicating messages to an audience.

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Topics: Inbound Marketing, Digital Marketing, Online Marketing, Lead Generation, Email Marketing

7 Email Marketing Mistakes You Should Avoid

Posted by Bryan Lim

Mar 20, 2019 5:45:00 PM


You probably already know what are the Dos when it comes to email marketing. But are your current practices undermining your email marketing results? We give you an overview of the seven email marketing mistakes starting from delivery from email to content and finally to customer journey errors which you might be committing.

So, here are seven email marketing mistakes that may be affecting your email marketing performance.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore, Email Marketing

What Is Inbound Marketing?

Posted by Bryan Lim

Mar 14, 2019 5:30:00 PM


Often, you hear “content marketing” and “inbound marketing” mentioned in the same breath. So, are these just two similar terms which mean the same thing? And more importantly, which provides a more comprehensive strategy for B2B companies.

Here is the short answer: consider content marketing as being under the umbrella of inbound marketing. Inbound marketing comprises of attracting, qualifying, nurturing, closing and delighting. In other words, if you are not practising inbound, your marketing is not achieving it’s the full potential.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore

3 Key Elements For A Successful Digital Marketing Strategy

Posted by Bryan Lim

Mar 13, 2019 5:30:00 PM

 

As the digital marketing landscape continues to evolve, it becomes more crowded. You slowly start seeing your competitors outranking you on Google. However, the more data-driven and targeted you are, the better your digital marketing strategy will perform.

To create a digital marketing strategy, you need first to establish a systematic approach. And to make matters easier, you could come up with a template for future campaigns. Here are 3 key elements for a successful digital marketing strategy.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore

How To Define ToFu, MoFu and BoFu Content

Posted by Bryan Lim

Feb 19, 2019 5:30:00 PM

 

Your website visitors may visit your site at various stages of their buyer’s journey. They could be learning about the problems you are addressing or even deciding on which company they may want to engage. Different visitors may require different levels of information. Hence, you need to be able to cater to their different needs, answer their questions and lead them down the sales funnel. Of course, the goal is to get them to take the desired action which is profitable for you. (Convert into customers)

And here are the three levels of content that relate to the buyer’s journey namely: top-of-the-funnel (ToFu), middle-of-the-funnel (MoFu), and bottom-of-the-funnel (BoFu).

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore

Follow This 5-Step Process To Get You Started on YouTube Marketing

Posted by Bryan Lim

Feb 3, 2019 5:30:00 PM

 

YouTube is the world’s second largest search engine, just behind Google.

Are you already creating videos on your site? Then you should utilise YouTube marketing to help you generate leads.

However, a good YouTube marketing strategy comprises of planning, creating quality content, posting on social media, targeting and optimisation.

To help you get started, here is a simple 5-step process for you to follow.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore

8 Ways To Optimise Your Calls-To-Action For Better Conversion

Posted by Bryan Lim

Jan 31, 2019 6:05:14 PM

 

If you are an active user on the internet, you are probably used to seeing many calls to action (CTA). It is arguably the most essential part of the copy as it affects conversion.

CTAs help to drive users to take the desired action. These could be:

-    Signing up for a webinar

-    Downloading a content offer

-    Subscribing to your blog etc.

These are lead magnets, which are great start points for the lead nurturing process.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Lead Generation Asia, Lead Generation Singapore

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