iSmart Communications Blog

3 Reasons Why SEO Might Not Solve Your Traffic Problem

Posted by Bryan Lim

Jan 11, 2019 5:30:00 PM

Too many a times, a decline in web traffic has prompt potential clients to turn to SEO services. However, the reality of it is that SEO often constitute a part of a much more comprehensive solution to fix your web traffic issue. To devise a solution to this issue, ensure that you are first approaching it in the right perspective. So, here are three reasons why SEO updates won’t fix this problem.

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Topics: Inbound Marketing, Digital Marketing, Search Engine Optimization (SEO), Lead Generation, Blogging, Content Creation, Lead Generation Asia, Lead Generation Singapore, Email Marketing

10 Requirements For Your Digital Marketing Campaign (2019)

Posted by Bryan Lim

Jan 8, 2019 5:30:00 PM

Having an online presence has become an essential part of marketing. Businesses have to go online to reach out and connect to more people. As such, running digital marketing campaigns are pretty much the foundation of every marketing strategy.

As a marketer, it’s important to catch new trends and tactics to reach your audience in different ways.
For 2019, we review yesteryear’s performance and set new goals. However, you should also review your digital marketing foundation. So, follow and ensure you fulfil these ten requirements to avoid any blind spots for your digital marketing campaigns this upcoming year.

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Topics: Inbound Marketing, Digital Marketing, Search Engine Optimization (SEO), Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore, Email Marketing

5 Ingredients to Cook Up a Successful Digital Marketing Strategy

Posted by Bryan Lim

Dec 13, 2018 5:20:00 PM

For B2B companies, one of the biggest obstacles is the restriction to a small pool of audience. Due to limited reach, there is a need to identify and create a targeted communication for this niche group of people. Digital marketing allows for tailor-made solutions to help B2B companies address challenges. In this age, where technology has advanced, and customer behaviour has changed, here are five steps to create a successful B2B digital marketing strategy.

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Topics: Digital Marketing, Search Engine Optimization (SEO), Lead Generation, Content Marketing, Lead Generation Asia, Lead Generation Singapore

3 Simple Reasons To Adopt Digital Marketing

Posted by Bryan Lim

Dec 12, 2018 5:30:00 PM

A strong marketing strategy typically involves suitable advertising and market research to create a link between consumers and your products and services.

Unlike traditional marketing, digital marketing allows you to track and measure your performance in real time. In the past, your marketing message is broadcasted to everyone using prints or radios etc. You have no idea where your leads are coming. 

Marketers ask themselves: Are the leads coming in from my print ads or elsewhere? How many people are being exposed to it? How long should I pump money to continue this type of advertising? 

If you are still sticking to traditional methods, here are three simple reasons why you should adopt a digital marketing strategy.

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Topics: Digital Marketing, Search Engine Optimization (SEO), Lead Generation, Lead Generation Asia, Lead Generation Singapore

5 Facts You Should Know about Keyword Research

Posted by Bryan Lim

Dec 11, 2018 5:30:00 PM

Search Engine Optimisation (SEO) has evolved so much in the last couple of years. You can’t just stuff keywords everywhere and expect to climb the rankings in search. Now, you need to create informative and relevant content that specifically addresses your target audience’s problems and interests.

Keyword Research involves finding the words and phrases your target audience uses when typing their queries into a search engine. It allows you to build a list of keywords you want to rank for. It works together with your content strategy helps you develop a strong SEO standing. Hence, this is why keyword research tools are essential for any content marketer’s toolkit.

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Topics: Inbound Marketing, Digital Marketing, Search Engine Optimization (SEO), Lead Generation, Content Creation, Lead Generation Asia, Lead Generation Singapore

6 SEO Metrics You Should Monitor

Posted by Bryan Lim

Nov 20, 2018 5:30:00 PM

Deciding on the SEO metric to focus is essential to marketing success. After all, the point of understanding SEO metrics is to gather insights from the performance data. With these insights, you can understand what’s working and what’s not. Here are 6 SEO metrics you should pay attention to in any digital marketing campaign.

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Topics: Inbound Marketing, Search Engine Optimization (SEO), Lead Generation, Lead Generation Asia, Lead Generation Singapore

The Dual Benefits of Inbound Marketing Clubbed with Content

Posted by Pooja Vinod Kumar

Nov 15, 2018 6:03:56 PM

 

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Topics: Inbound Marketing, Search Engine Optimization (SEO), Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore

4 Other Forms of Content For Your SEO

Posted by Bryan Lim

Nov 8, 2018 5:45:00 PM

The first thing that comes to your mind when people discuss ongoing SEO content? 

That’s right. Blogs.

Blogging is such an important part of inbound marketing best practice that hardly any Inbound Marketers disagree on this. Google loves websites that regularly update their content and the best way to do this is through blogging. But if your entire SEO strategy is only based on blogs, you’re missing out a lot.

Beyond blogging, there are also other ways to generate content that benefits not only your SEO but also offer value to your readers.

Here are 4 other forms of content you might want to consider.

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Topics: Inbound Marketing, Search Engine Optimization (SEO), Lead Generation, Content Creation, Lead Generation Asia, Lead Generation Singapore

5 Reasons How Blogging Helps With Your SEO

Posted by Bryan Lim

Oct 18, 2018 4:50:00 PM

For just about any question or fix to a problem, Google is your answer. There, searchers look for answers and click through to websites which are relevant to their interest. One of the best things you can do to improve your chances of ranking high in search engines is to start a blog. Here are 5 ways how blogging helps with your SEO.

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Topics: Inbound Marketing, Search Engine Optimization (SEO), Lead Generation, Social Media, Lead Generation Asia, Lead Generation Singapore

Is A Good Meta Description Important For Your SEO?

Posted by Bryan Lim

Oct 16, 2018 5:15:00 PM

In case you are unfamiliar with the term “meta descriptions”, it is a short paragraph that provides a brief explanation of the content of the website. It is the snippet of information found below the link of a search result.

So, it helps to describe the contents of the page to the searcher. The objective is to convince and persuade the searcher to click through to your website.

While meta descriptions don't exactly count towards SEO ranking, they shouldn't be ignored!

Instead of thinking of them as a ranking factor, think of them as a conversion factor. These short paragraphs are an opportunity to advertise content to searchers and let them know what the given page has with regard to what they’re looking for. So, here are 3 reasons why you need a good meta description.

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Topics: Inbound Marketing, Search Engine Optimization (SEO), Lead Generation, Social Media, Lead Generation Asia, Lead Generation Singapore

8 Ways To Improve Lead Generation On Your Website

Posted by Bryan Lim

Sep 28, 2018 9:00:00 AM

Let’s be honest. Are you generating enough leads from your website? Hubspot reports that 63% of marketers found generating traffic and leads one of their top challenges. Your website is often the first point of contact your potential leads has with your business. With a multitude of websites and companies competing for the same business, is your company doing enough to make an impression?

Why is optimizing your website important? The answer – Lead Generation.

Here are 8 things to help you optimize your lead generation efforts on your website.

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Topics: Inbound Marketing, Search Engine Optimization (SEO), Lead Generation, Blogging, Lead Generation Asia, Lead Generation Singapore

The Top 5 "Boons" of Inbound Marketing

Posted by Pooja Vinod Kumar

Sep 25, 2018 3:50:49 PM

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In today’s day and age, presentation is everything. Consumers want to hire companies that are modernized. By using inbound marketing strategies, potential customers will be able to see that your company is up-to-date with and in-the-know about contemporary concepts. Inbound marketing is about attracting the right customers, at the right time, with the right content. Instead of wasting valuable marketing resources on everyone, inbound focuses on connecting businesses to leads with the highest propensity to become customers, and ultimately long-time promoters of the business’ product.

Here are the 5 top benefits of inbound marketing:

1) Cost-effective marketing
Inbound marketing is definitely way more effective and cost-sensitive when compared to outbound marketing.
The reason is that instead of going on a wild-goose chase and blindly sending out messages to an entire audience, your target audience comes to you, you learn about your audience, and through this exchange, you'll be able to segment your audience and service them better.

As I said, the effort is only concentrated on attracting people who are specifically looking for something you offer. Spending marketing resources on individuals who don't need or want your products are useless, similar to asking out a date who constantly rejects you.
Content creation platforms such as writing blogs and social media promotions can be free of cost. So, when considering the benefits of inbound on your business, the invested dollars are used very effectively thus giving you the highest return on investment through greater lead conversions and lower costs.

2) It generates quality leads
A quality lead refers to a person who is seeking out the product or service that your company offers. Because inbound marketing brings in only those with an interest in your areas of expertise, you are more likely to generate clientele. When you produce free, high-quality content, you will amass social media, blog, and email update followers who would otherwise not have connected with before. Higher the number of people who sign up to follow these outlets, greater will be the chances of reaching out to them individually. Since outbound marketing targets a broader audience, you will eventually end up paying huge sums to reach a large number of uninterested people.

3) Simplifies the jobs of sales and marketing
Using the inbound strategy, your sales and marketing teams can work hand-in-hand to create powerful content for your prospects. Salespeople are the source for gaining crucial insights into what customers need and want at different stages during their buyer's journey. Armed with that information, the marketing team can create highly-targeted content that educates the buyer, answers their questions and solves their problems. Clubbed together, sales and marketing can collate, distribute and utilise that information to drive leads, increase conversions and nurture existing customers.

4) It builds trust and brand awareness
Inbound marketing gives interested consumers free access to quality content without asking for anything in return. This gives even the smallest companies the opportunity to gain worldwide recognition. By continuously giving potential clients dependable, reliable information, you are building a relationship and reputation with these consumers. Then, when they are confident in your competence, they can take the leap towards purchasing your product or service.

5) Inbound customers are more likely to leave you a good review
The customers who research their facts using search engines are more tech-savvy than those who simply give their business to the first company to reach out to them. Thanks to modern Internet design and capability, these customers are much better equipped to write and post a testimonial outlining your second-to-none service, expertise, and credibility!

To sum up in a nutshell, it’s important to understand that inbound marketing is one of the most effective strategies in today's digital world – and if you’re not using it, chances are you’re missing out on an opportunity to develop relationships with your prospects.

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Topics: Inbound Marketing, Search Engine Optimization (SEO), Lead Generation, Blogging, Lead Generation Asia, Lead Generation Singapore

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