By Abinaya Harish on Aug 25, 2014 9:30:00 AM
Inbound lead generation singapore has its basis on a triangle strategy comprising of search engine optimization, business blogging and social media promotion. The triangle strategy can help you move curious strangers from across the Internet back to your website and landing pages. Discussed below are 7 tangible ways that you can start utilizing to create sales leads for your business based in Singapore and Asia.
Search Engine Optimization
- On-page SEO
On-page SEO deals with forming the content of your web pages in a way that makes it easy for search engines to see and understand what the page is all about. Practically, the search engines look at 5 specific areas to understand your page: The page URL, the page title, the header tags, image 'alt' tags and body copy. By placing keywords into these key areas, you effectively communicate your page's message to the search engine through Inbound Marketing.
- Off-page SEO
Off-page SEO deals with building inbound links to your website and landing pages. The more inbound links that you have to your site, the more valuable your content must be. However, not every link is viewed as equal in the eyes of the search engines. Some links have more 'authority' than others. By authority, I mean the weight and importance that is assigned to a specific link.
- Pair Blog Content and Premium Content
The most common way to generate sales leads is to have individuals fill out a form on your website or landing page to get access to a piece of 'gated' content. One way to consistently expose premium content offers (the landing pages) to your audience is to closely pair blog content with premium 'gated' content. By doing this you create a B2B lead generation opportunity for every blog post that you write.
- Increase Visibility with Blogging
Blogging is also very closely intertwined with search engine visibility. Each new blog post that you write generates a new page for the search engines. So by blogging frequently you exponentially increase your visibility. This enhanced visibility greatly improves the likelihood that visitors will find your blog, read it and become a prospect.
Social Media Promotion
- Understand the Culture of the Network
When looking to promote your company through social media, it's very important to know the culture of the networks on which you are posting. A tangible example would be the difference between Facebook and LinkedIn. Facebook has a fun and casual culture, while LinkedIn has a more professional feel. So post content that is consistent with culture of the network.
- Diversify Your Content
Social media platforms like Facebook, and Google+ are very visual networks. So start by creating content that is visually appealing because this will help you quickly garner attention from potential prospects. This way your Inbound Marketing* strategy will work out well.
- Build Frequency
To effectively grow your followers, fans, and subscribers you need to be posting frequently. By posting content consistently to each social network, your followers can get into a routine with your marketing communication. So develop a mechanism to schedule your posts frequency that allows your fans to get into a rhythm with your messaging frequency.
In conclusion search engine marketing, blogging and social media can be very effective ways to economically increase your company’s visibility and generate sales leads for your business in Singapore and Asia.
* Inbound Marketing is a form of digital marketing in Singapore and Asia that involves SEO, social media marketing, blogging and creating landing pages to generate sales leads.