“50% of the 2013 survey respondents said that they consider their companies to be primarily customer-focused.” – 2013 State of Inbound Marketing*
1) Research for information
2) Cut through the clutter with understanding
3) Make informed decisions
The customer-centric approach that Inbound marketers adopt is designed to actively engage with customers and maximize customer satisfaction. Inbound marketing recognizes the need of prospects to:
1) Access the most accurate information possible from search engine results
2) Be furnished or educated with more details they may not be aware of
3) Be qualifed for their "buyer's interest"
Accordingly, Inbound marketers have the job of:
1) Creating remarkable content that attracts readers, answer questions and fulfill their knowledge. Content includes web articles and blog posts, ebooks, whitepapers, guides, checklists, videos, podcasts, infographics, newsletter etc.
2) Encouraging social sharing of content on major social media websites like Facebook, LinkedIn, Google+ and Twitter.
3) Participating in online engagement to ensure that prospects are kept in touch and a high level of customer service.
4) Nurturing sales leads who have shown interest in offers and converting them into customers
5) Tracking results in analytics to improve Inbound marketing strategies.
Fortunately, HubSpot makes it easy for Inbound marketers to operate its software in order to handle the above 5 major aspects of their job.
1) The Analytics module enables you to measure incoming traffic and identify the biggest traffic sources so you can review Inbound marketing performances and focus your energy on what works.
2) The "Conversion Assist" module enables you to run A/B testing so you know which landing page design best converts leads into subscribers.
3) The blogging module helps you to not only publish your posts, but also optimize them with keywords so they can rank highly in the search engines.
4) The 'Social' module empowers you to cross-post a snippet to Facebook, LinkedIn, Google+ and Twitter in an instant and also keep track of your interactions with specific connections.
HubSpot is not known to be the world's no. 1 Inbound marketing platform for no reason. Today, Inbound marketing is widely practiced around the world, in conjunction with the use of HubSpot, and is changing the way marketing campaigns are run.
If you are ready to go Inbound, click the graphic below for your free website assessment to get started!
* Inbound marketing is a form of digital marketing that involves SEO, social media, blog and landing pages to generate sales leads.
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