November 11, 2015
Social media has emerged out as a powerful tool for promoting small businesses in Singapore. In fact, social media platforms are a must for small businesses […]
November 6, 2015
The way we network on the Internet has changed drastically. Social networking is gaining momentum because people are looking out to interact with each, share, discuss, […]
November 3, 2015
Most of us have so many tasks to do every day that it can seem unmanageable and overwhelming. The digital marketing workload only seems to increase […]
October 28, 2015
Most of us who have been doing content marketing for any length of time understand that to receive any amount of search engine traffic there are […]
October 21, 2015
It’s great that your website is doing well at generating sales leads, but the seller’s journey is far from over. As your marketing or sales department […]
October 16, 2015
As marketers, sometimes you run into situations where you’ve come up with what you think is a perfect professional landing page design. Everything checks out and […]
October 13, 2015
Does it ever occur to you why headlines are often in bold and red? Just because every copywriter is doing it doesn’t mean you have to […]
October 10, 2015
If you are doing e-commerce or exploring lead generation via PPC marketing, some AdWords tips can help get the ball rolling for you. Making money with […]
October 6, 2015
Numerous authorities and experts in blogging commonly recommend placing call-to-action buttons “above the fold” for best results. Originating from the newspaper industry, businesses used this principle […]
September 30, 2015
Being skilled as an SEO writer or content marketer is very helpful for anyone who wants their articles to be easily discovered through the search engines, […]
September 25, 2015
Email is big. Really big. Did you know marketers sent out over 838 billion emails in 2013 alone? That’s more than 100 times of the world’s […]
September 22, 2015
Photo and video sharing is no longer a utilitarian feature of social networks, as you can now do it with style. Instagram, with 300 million monthly […]
September 18, 2015
Here’s a quick and simple technique to use LinkedIn’s “Advanced Search” feature to research pre-qualified leads. You can search for prospects using keywords, filtering your connection […]
September 15, 2015
What if I told you two cookies in a jar and ten identical cookies in an identical jar would be valued differently? In a 1975 study, […]
September 8, 2015
Ever encountered the following? You’ve spent the entire week crafting this amazing ebook offer guaranteed to solve your audience’s problems, as part of a new marketing […]
September 4, 2015
If you are an avid business blogger, you would have heard of LinkedIn Pulse by now. Pulse is gaining rapid popularity as an eminent content publishing […]
September 1, 2015
Let’s have a look at a typical landing page form. Image Source: Unbounce Everything looks good. You’ve filled in your personal information and are ready to […]
August 28, 2015
As a marketer, you believe in your product. You want to tell everyone how amazing your product or offer is. But if you were to tell […]
August 25, 2015
There are many marketing automation software to choose from, so why HubSpot? HubSpot is globally well-known for its flagship marketing automation software that goes by the […]
August 21, 2015
You may ponder, “Will Inbound Marketing in Asia work for me? How effective it is to my business?” Results will vary on case-by-case basis, but across […]
August 18, 2015
There is no shortage of advice as to what folks must do to better a blog post’s position in the search engine listings. Certain people agree, […]
August 13, 2015
A good landing page conversion rate is 3.5%. The exceptional record conversion rate is at least 11.45% (source: Wordstream). Look no further than this post for […]
August 8, 2015
1. Create valuable content for all stages of the purchasing cycle Marketing is like a gear; it is always moving. Think of this while you create […]
August 4, 2015
Consider the following Singapore video marketing statistics: 1) Videos increase purchase likelihood by 64% than text. (source: HubSpot Singapore) 2) 70% of marketing professionals say that […]
July 31, 2015
Have you been slacking when it comes to updating your brand’s Facebook strategy? Have you been working with the same strategy since before the introduction of […]
July 28, 2015
Paid search marketing is a great strategy to direct targeted traffic to your website and grow business, but it can become expensive too. How do you […]
July 24, 2015
Singapore and Asian marketers would acknowledge that they can’t do without lead acquisition; it’s their ONE job to get the leads acquainted with their business, nurture […]
July 21, 2015
A few days ago, the folks in iSmart had an internal discussion about social media and in particular, LinkedIn is killing some major local jobs portal. […]
July 18, 2015
Video marketers may tend to associate YouTube with Business-to-Consumer (B2C) Marketing, but Business-to-Business (B2B) Marketing cannot be counted out. 92% of B2B customers watch videos online, […]
July 14, 2015
The screenshot you see above is captured from Google Trends. “Content Marketing” as a key phrase has been on an upward trend since 2011. Today, it […]
July 10, 2015
There are a number of common mistakes that Singapore digital marketers make when using social networking sites to get more exposure for their business. Instead of […]
July 6, 2015
During an economic downturn, companies naturally look for ways to cut costs. This may mean that less budget would be channeled into marketing, but less marketing […]
July 2, 2015
In order for B2B digital marketers to effectively promote their businesses and acquire sales leads, their websites must immediately address the needs or challenges of visitors. […]
June 29, 2015
Marketing automation is inevitable and would be gladly received by busy marketers since they need to wear multiple hats. But as more Singapore businesses automate their […]
June 25, 2015
There is no doubt that social media has totally changed the traditional marketing outlook and contributed to the advent of Inbound Marketing*. In Singapore and other […]
June 22, 2015
Conducting an A/B test (or a split test) for the marketing elements of Inbound Marketing* website is a great practice for identifying effective ways to communicate […]
June 18, 2015
Skepticism among Singapore marketers and businesses often occurs when they do not know all the facts. In today’s world, with new things surfacing everyday, skeptics are […]
June 15, 2015
Social media is a great platform to generate sales leads for Asian businesses. However, time and effort are required. Read on to find out 5 key […]
June 11, 2015
While marketing your products or services, you need a community filled with people who like you and are willing to share your content with like-minded friends. […]
June 8, 2015
Inbound Marketing* has brought digital marketing up another level, and the area of website design is also affected. A good website design is instrumental to the […]
June 4, 2015
Did you know there are 6 billions smartphones in use worldwide? This translates to about 90% of the world’s population. With mobile browsing being a fundamental […]
June 1, 2015
Workflows, also known as marketing automation, is one of the most powerful tools available in Inbound Marketing* for engaging your potential prospects. To know more about […]
May 28, 2015
Imagine having to read through a 50-page report. For most casual readers, that is a load of tedium. Wouldn’t you be more interested if it was […]
May 25, 2015
LinkedIn has introduced 2 tools to improve your social media marketing a bit smarter. Content Marketing Score assists you in measuring your company’s success and Trending […]
May 21, 2015
Social media marketing is one of the vital components for an Inbound marketing campaign and Inbound marketing is a form of digital marketing that involves SEO, […]
May 18, 2015
Did you know that the +1 button on Google+ is served more than 5 billion times per day? With the vast reach of Google and its […]
May 14, 2015
Infographics illustrate graphical representations of data and information that can be shared frequently on social media, and have the potential to go more viral than a […]
May 11, 2015
It has been said about the “butterfly effect” in business context that a small improvement can bring about big results. How would you like to discover […]
May 7, 2015
This is the second installment of the blog post on why your website is pushing your customers away. Read on to find out 5 other possible […]
May 4, 2015
As eCommerce competition heats up, it becomes apparent that successful websites have fulfilled some minimum criteria for Inbound marketing* and web design elements. If you don’t […]
April 30, 2015
For many companies in Singapore and Asia that are inclined towards digital marketing, email marketing is a big part of pushing their products and services out […]
April 27, 2015
Sales leads that are generated via Inbound Marketing* are extremely important, because they are the prospects who have indicated an interest in your company or your […]
April 23, 2015
One of the primary goals of every marketing manager in Singapore is to consistently generate as many sales leads for their organizations as possible. Marketing automation […]
April 20, 2015
One of the problems that I most often hear about from clients, both small or big business owners based in Singapore and Asia, is that they […]
April 16, 2015
Landing pages have one simple purpose: to generate sales leads. Many companies in Singapore and Asia, for lack of digital marketing expertise, do not know how […]
April 13, 2015
Previously in “Inbound Marketing: ALL Your Questions Answered! (Part 1)“, we defined what Inbound Marketing* is and how it works. In this post, we explain why […]
April 9, 2015
Never heard of Inbound Marketing? Well, now is the time to know more. Or if you’ve heard about it but don’t understand it, you’re at the […]
April 6, 2015
All of us are no stranger to the practice of scrolling past content that doesn’t interest us—it’s a daily routine of scroll, scroll, scroll, until we […]
April 2, 2015
Well crafted typography has the strong power to capture attention, inspire emotion and support your message. Choosing a font for your Inbound Marketing* content is one […]
March 30, 2015
A/B testing is a form of statistical hypothesis testing, which is carried out with the goal of identifying what changes you should make to your website […]
March 26, 2015
There are a few conversion path elements such as landing pages, calls-to-action (CTAs), and emails that can be tested to see how you can generate more […]
March 23, 2015
Among businesses going digital, email remains a popular marketing channel in Singapore. It is one of the most effective methods for mobilizing contacts. You can personalize […]
March 19, 2015
As marketing cost of Singapore businesses gets higher nowadays, Singapore marketers are looking for alternative tools they can use at the best price—FREE. This article shows […]
March 16, 2015
Email marketing has become an essential tool for business ever since the introduction of the Internet, and now even more so with the growth of Inbound […]
March 12, 2015
Most webmasters know the benefits of blogging Singapore and how it positively impacts Inbound Marketing*. It is the most frequently updated module of a website. The […]
March 11, 2015
Inbound Marketing in Singapore is slowly but surely gaining awareness. In the past 2 weeks, we were picking up the pace of evangelizing the Inbound concept […]
March 9, 2015
Not surprisingly, a blog is considered one of the most effective platforms for Inbound Marketing*. An estimated 73% of the businesses use blogging for marketing purposes. […]
March 5, 2015
When we come across the phrase “4 P’s”, the first thing that pops into our mind is Product, Place, Price, and Promotion, the 4 P’s of […]
March 2, 2015
When embarking on the journey of Inbound Marketing*, one of the first steps can be a challenging one—creating sufficient content to drive your blog, Facebook page, […]
February 26, 2015
When you’re running short of time, you instinctively scan instead of read an article. What do you scan? Significant pictures and keywords that capture your attention. […]
February 25, 2015
Anyone working in the education industry in Singapore knows the lifeblood of the education business are the students, and it is a very lucrative and highly […]
February 23, 2015
Closed-loop marketing is marketing that relies on customer data and from closed-loop reporting. “Closing the loop” is just when Sales Department report to Marketing Department about […]
February 19, 2015
Nowadays, Inbound Marketing* is becoming increasingly popular due to its effectiveness and cost-efficiency. However, what happens when you’re not selling a product or service that is […]
February 18, 2015
The healthcare industry in Singapore remains highly regulated not only for medical practices, but also for the promotion of medical businesses. This I have learned, first-hand, […]
February 16, 2015
Native advertising is a form of advertising that consists of content relevant to your audience. The most popular forms of native advertising in Singapore are: sponsored […]
February 12, 2015
There are some not so well known facts about Inbound Marketing* from the “2013 State of Inbound Marketing” report and other HubSpot sources which happened to […]
February 9, 2015
The common mistakes made by new Inbound Marketers are: 1. Not properly reaching your target audience Marketers want to convert as many leads as possible, but […]
February 6, 2015
The IT hardware industry in Singapore has come a long way since the halcyon days of IBM. The PC technology of the 80s now looks primitive, […]
February 5, 2015
“50% of the 2013 survey respondents said that they consider their companies to be primarily customer-focused.” – 2013 State of Inbound Marketing* The reason is clear […]
February 2, 2015
Suppose I have a product called “Machine X”; it is expensive, only used in a very specific field of medicine and requires a lot of expertise […]
January 29, 2015
According to MarketingSherpa’s B2B Benchmarking Report, only 21% of B2B marketers have established a lead scoring program. Inbound Marketing* is lauded for its ability to attract […]
January 26, 2015
“But I already have Calls-To-Action!” you say. “What is a ‘smart’ one? Do I need it?” A Call-To-Action (CTA) is a button or link on your […]
January 22, 2015
So you’ve made the sale! The long tedious process of closing your leads, converting them into customers is over. So what happens now? A rookie mistake […]
January 19, 2015
Too many people believe that if they just do a good job of optimizing their site for prominent search visibility, the battle’s won. Not true. Many […]
January 15, 2015
Increasingly, more companies are recognizing the benefits a corporate digital marketing plan can bring in, but a few obstacles stand in the way: 1) There is […]
January 12, 2015
There are still thousands of marketers who are not using Twitter to its full potential. Some are not using it at all. As with any other […]
January 8, 2015
In the corporate world, the majority of working professionals have technical expertise and competencies, but much less of them have sharp skills in business communication, an […]
January 5, 2015
As the marketplace moves online, the majority of leads are not going to do business with you in the first instances. Lead nurturing becomes a key […]
January 2, 2015
Your article marketing strategy will prove to be useless if your article will not be accepted by the publishers who review what you have been submitting. […]
December 29, 2014
Content is the main driver of Inbound Marketing*. It is the key message that Internet marketers deliver for 2 purposes: 1) To generate leads by driving […]
December 26, 2014
LinkedIn is a professional social media platform to get more leads connected to your profile by building relationships and becoming an invaluable resource to others. Discover […]
December 22, 2014
One of the biggest issues any business would face is its unique position in the market. If you’ve not got a unique position, then you’ll find […]
December 18, 2014
The phenomenal rise of social media has created a wave of excitement in the marketing industry. It has never been as easy to share information online […]
December 15, 2014
It is always best to send marketing emails to those who actually want to hear from you. But no matter how hard you follow this, your […]
December 12, 2014
1. Profile Image Since LinkedIn is a professional networking site, keep your profile picture strictly professional. It projects a good image and a sense of presence […]
December 9, 2014
According to LinkedIn, more than 4 million companies have LinkedIn Company Pages. Furthermore, 87% of users trust LinkedIn as a source of info that affects decision-making. […]
December 4, 2014
Let’s recall the last time you were out in the street and an enormous billboard caught your attention. Did you immediately visit the advertised website? Or […]
December 1, 2014
We all know that Google changes its search algorithm regularly. How frequently does Google do it? About 500 to 600 times per year (or around 40 […]
November 28, 2014
According to Facebook, on average, 1,500 possible stories are filtered through per day on an average Facebook user’s news feed, but only 300 of them actually […]
November 25, 2014
A previous post listed out the benefits of sending out a clean, non-HTML email. Still, depending on your email marketing strategy and approach, there are enough […]