December 18, 2018
Marketing campaigns such as email marketing, social media marketing, or even SEO are some of the techniques you use to attract prospect or customers to your […]
December 13, 2018
For B2B companies, one of the biggest obstacles is the restriction to a small pool of audience. Due to limited reach, there is a need to […]
December 12, 2018
A strong marketing strategy typically involves suitable advertising and market research to create a link between consumers and your products and services. Unlike traditional marketing, digital […]
December 11, 2018
Search Engine Optimisation (SEO) has evolved so much in the last couple of years. You can’t just stuff keywords everywhere and expect to climb the rankings […]
December 7, 2018
Nearly everyone has an electronic reading device, be it a phone, tablet or even a Kindle.Reading is one way to obtain information quickly and make use […]
December 4, 2018
Are you still resorting to manual marketing task? I hope not. If yes, then it’s probably time for you to start using marketing automation. Essentially, marketing […]
November 30, 2018
But, how do we know when leads are cold? Answer: Due to their behaviour. Sure, sometimes your leads may require some time and nurture before coming […]
November 28, 2018
A good content strategy is fundamental to understanding your customer’s pain points. All web content should be useful to someone, and it can’t be useful unless […]
November 27, 2018
As technology improve and change, so do buying behaviour. Most people today will use a search engine to find out more about a product, rather than […]
November 21, 2018
Lead nurturing refers to the practice of developing a flow of communications (through emails, social media messages, etc.) that seek to qualify a lead, keep them […]
November 20, 2018
Deciding on the SEO metric to focus is essential to marketing success. After all, the point of understanding SEO metrics is to gather insights from the […]
November 16, 2018
November 15, 2018
November 9, 2018
Nearly every business relies on digital marketing, be it to promote their products or services or to reach out to their target audiences. As most marketers […]
November 8, 2018
The first thing that comes to your mind when people discuss ongoing SEO content? That’s right. Blogs. Blogging is such an important part of inbound marketing […]
November 7, 2018
For businesses, automation is the way to go as we look to remove the constraints of human limitations. With every new development, we are moving a […]
October 30, 2018
Social Media is undoubtedly an extremely useful tool for lead generation. It serves as a platform to interact with different viewers and engage with them. If […]
October 23, 2018
October 19, 2018
As more industries continue to move their marketing campaigns online, how can you continue to stay competitive and ensure you optimise your lead generation process? We […]
October 18, 2018
For just about any question or fix to a problem, Google is your answer. There, searchers look for answers and click through to websites which are […]
October 16, 2018
In case you are unfamiliar with the term “meta descriptions”, it is a short paragraph that provides a brief explanation of the content of the website. […]
October 10, 2018
The process of consistently producing quality content is termed as content marketing. You need not invest heavily in advertising. You can attract higher traffic to your […]
October 8, 2018
You might have heard of the terms inbound marketing and inbound methodology. By using such an approach, you can attract strangers who become visitors, and successfully […]
October 5, 2018
What is video marketing? Simply put, it is to integrate videos into your marketing campaigns to promote your company, product or service. According to a report […]
October 3, 2018
As the number of media platforms increases, digital marketers also have to evolve. These days, people spend time online on platforms such as Facebook, Instagram, Twitter, […]
October 1, 2018
According to Wikipedia, telemarketing is a method of direct marketing in which a salesperson solicits leads to purchase their products or services, either over the phone […]
September 28, 2018
Let’s be honest. Are you generating enough leads from your website? Hubspot reports that 63% of marketers found generating traffic and leads one of their top […]
September 25, 2018
In today’s day and age, presentation is everything. Consumers want to hire companies that are modernized. By using inbound marketing strategies, potential customers will be able […]
September 21, 2018
Most businesses are aware that search engines can drive massive traffic to their web properties, and it is not just any random traffic, but traffic that […]
September 20, 2018
To some people, email marketing is an overlapping part of inbound and outbound marketing. “Spamming” is a word that is enough to scare people away from […]
September 19, 2018
Blogging is one of the easiest and cheapest ways to generate leads for your business. It might require some time to write quality content. However, with […]
September 14, 2018
The digital marketing revolution is here to stay as long as technology keeps evolving! With new technologies emerging every single day, digital marketers can never stop […]
September 13, 2018
As a small business owner in this digital marketing age, you probably know that one of the key elements to running a successful business is being […]
September 12, 2018
Search engine optimisation is extremely important for your business. It allows your website to be found by prospects when they type in certain keywords. Having your […]
September 7, 2018
LinkedIn can be a very powerful tool to consider when generating leads for your company. There are so many professionals on LinkedIn and it’s a […]
September 6, 2018
One of the most popular methods to generate leads is Search Engine Marketing (SEM) using Google Adwords. Google Adwords allows you to advertise certain keywords on […]
August 29, 2018
Today, more companies are gradually starting to understand that blogging is one of the ways to getting found online, converting visitors to leads, nurturing those […]
August 28, 2018
It is an open secret that social media has taken over every aspect of our lives and changed the marketing landscape forever. However, many B2B marketers still […]
August 23, 2018
Animated videos are engaging instruments that can assist you in storytelling more comprehensively. The fact of the matter is that 65% of people are visual learners, […]
August 21, 2018
Infographics are a combination of graphic design, content and data. Most marketers are not aware of the effectiveness of using infographics in their marketing strategy. If […]
August 17, 2018
Many people may know about Facebook but how many have actually heard about Facebook Lead Ads? I would be focusing on the 10 powerful ways to […]
August 14, 2018
In my previous blog post, I have discussed about the definition of SEO and the ways you can use them to help generate leads for your […]
August 13, 2018
In case you haven’t known by now, SEO stands for Search Engine Optimization. However, the most fundamental mistake that occurs during SEO optimization is that it […]
August 8, 2018
August 7, 2018
Many digital marketers are excited to talk about B2BLead Generation. However, few of them know of the strategies for B2B Lead Generation. However, fear not. […]
August 6, 2018
Here are 3 very useful tips you can use to create content. 1. View Your Content as Data
August 3, 2018
Instagram is getting increasingly popular day by day, especially among the millennials. In order to keep up with this trend, you need to start using […]
August 2, 2018
Social media is one of the best tools you can use to generate leads for your business. Many marketers have a perception that social media can […]
July 31, 2018
Today we live in a modernised digital world. Seemingly everything is going digital, including businesses. If a company is not keeping pace with the changes, they […]
July 27, 2018
Most of us understand what Social Media marketing and Search Engine Optimisation (SEO) is all about. But, do you know how these two can work together […]
July 25, 2018
July 24, 2018
July 13, 2018
Collaborations are needed for a successfully marketing strategy as everyone in a team has different ideas, backgrounds and thought processes. In the past, when there […]
July 12, 2018
One of the SEO trends in 2018 is voice search. Voice search this year has surged in terms of market acceptance as well as […]
July 10, 2018
Google AdWords is one of the most effective methods of paid online advertising out there, which is used by many of the organizations today. Google […]
July 9, 2018
Many people do not realize the importance of a good blog post in helping their business to grow. A good blog post helps your inbound […]
July 6, 2018
Nowadays, there are more than 700 million people are using Instagram. Marketers are using it as a marketing platform too. It is normal to […]
June 25, 2018
Boosting website rankings on search engines have started to become a common for most of the business organizations, as it would help to increase […]
June 20, 2018
How can you boost your website ranking in search results? Ranking higher in search engine results is vital in running a successful business […]
June 18, 2018
More marketers are turning to YouTube marketing. YouTube has more than 1 billion users that spend hours on YouTube and generate billions of views every day. […]
June 14, 2018
Traditional marketing alone is not effective in modern day anymore. Traditional marketing is defined when consumers have potential brands in mind and marketing is then directed […]
June 13, 2018
Generating leads remain a high priority for marketers. Every successful sale begins with lead generation. Here are 4 common lead generation mistakes marketers often make; keep […]
June 11, 2018
This blog post is written by Brooklin Nash from Trust Radius. What if I told you spiffy landing pages and drip campaigns were not the only […]
June 8, 2018
Once you’ve optimised your website, launched your blog, and started promoting content on social media and it’s been several weeks, you’re probably starting to see a […]
June 7, 2018
Inbound Marketing is a digital marketing strategy that focuses on putting your product in front of your potential customers only when they are in need of […]
June 6, 2018
Social media is a great platform to generate sales leads for businesses. But you need to invest time and effort.
June 1, 2018
This blog post is extracted by Alex Yusof from our new eBook, “30 Greatest Lead Generation Tips”. Your website isn’t a silo. Marketers must utilize many […]
May 31, 2018
This blog post is extracted by Alex Yusof from our new eBook, “30 Greatest Lead Generation Tips”. Landing pages are one of the most important elements […]
May 25, 2018
The power of selling has shifted from the seller to the buyer. In today’s digital age with a lot of resources online, buyers are the ones […]
May 24, 2018
Imagine a world where people don’t have to be sitting on their desks answering the same old questions again and again. Imagine a world where people […]
May 18, 2018
A/B testing your email campaigns, also known as split testing, means submitting two or more different versions of the same message to a sample of recipients, analysing the reaction to each […]
May 15, 2018
H1s are usually the most visually notable content on any website page. This is undeniably the most important SEO feature of H1s. One thing to remember […]
May 11, 2018
There is nothing more satisfying than hitting a milestone with your increasing number of subscribers. More subscribers are almost as good as money in the bank. […]
May 10, 2018
Are you struggling to generate leads and turn them into customers? Imagine a business with an excellent product and competitive pricing, but no one is buying. […]
May 9, 2018
Lead nurturing is the process of engaging a defined target group by providing relevant information at each phase of the buyer’s journey. If you want to […]
May 4, 2018
This blog post is extracted by Alex Yusof from our new eBook, “30 Greatest Lead Generation Tips”. Calls-to-action (CTA) are the secret sauce to driving people […]
May 3, 2018
This blog post is extracted by Alex Yusof from our new eBook, “30 Greatest Lead Generation Tips”. Yes. It’s one of the most powerful words in […]
April 27, 2018
If you have been following the latest Digital Marketing news, you should have already heard about the Facebook Data Policy change. If you haven’t, here’s […]
April 26, 2018
One of the many ways to drive traffic to your website is through social media advertising. You may then ask, “But why social media?” Simply because […]
April 19, 2018
Video is a powerful tool that marketers can use in their marketing strategy but many do not know how to maximize the use of video […]
April 17, 2018
Source: i New Media High quality leads are the pillar of every thriving B2B business. Hence, sales and marketing teams are always looking for different ways […]
April 12, 2018
Marketers who live and breathe inbound marketing are familiar with the complexities involved in formulating a full-fledged inbound marketing strategy.
April 11, 2018
Customers are the heart of our business. In order to please customers, marketers share one goal: amplify brand-to-consumer relationships. There is one marketing concept that sets […]
April 6, 2018
You are probably aware of how effective LinkedIn can be as a B2B marketer. This is arguably the only social media networking platform for professionals which allows […]
April 2, 2018
It can be really challenging to promote your freelance business in a competitive market. In order to sustain your business, you need to get leads and ultimately […]
March 26, 2018
Generating organic and qualified leads is not necessarily an easily thing to do. Especially if you are new to this, you can make mistakes along the […]
March 22, 2018
SEO is constantly changing and marketers must always be on the lookout to stay ahead of the changing technological environment and Google algorithm updates that […]
March 20, 2018
Facebook is a social media platform that garners some amazing statistics. To date, there are more than 2 billion monthly active users on Facebook. This […]
March 16, 2018
Inbound marketing has become increasingly popular in the marketing world for the last several years. While traditional outbound campaigns attempt to persuade unfamiliar audiences, “inbound” […]
March 15, 2018
The lead generation process is tough. Sending cold emails and scraping together lists can be incredibly demoralizing and you are still not getting the lead flow […]
March 8, 2018
It is a well-known truth that in order to develop your business, you have to generate sales leads. The thing is, enhancing your business endeavors can […]
March 6, 2018
Facebook advertising is one of the best methods for achieving your marketing goals. Currently, there is also a lead generation campaign on Facebook, which you can […]
March 2, 2018
This blog post is extracted by Veronica Fernandez from our new eBook, “The Future of Facebook Advertising”. In order to keep up with its user behaviour, […]
February 28, 2018
A good business website is not just a digital version of a brochure of your business. It is a marketing channel for your business, that is […]
February 23, 2018
In today’s business environment, your website acts as a key touchpoint for your online marketing strategies. When executed properly, the right marketing activities can help […]
February 22, 2018
The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it. One of it being the […]
February 14, 2018
This blog post is extracted by Neha Jain from our new eBook, “The Essential Guide to Internet Marketing”. “How and what do we measure to determine digital marketing […]
February 12, 2018
Lead nurturing is the process of developing relationships with your potential customers by sending targeted, relevant, and valuable messages to them in a timely manner. “The […]
February 8, 2018
This blog post is extracted by Neha Jain from our new eBook, “The Essential Guide to Internet Marketing”. A good business website is not just a […]
February 6, 2018
This blog post is extracted by Neha Jain from our new eBook, “The Essential Guide to Internet Marketing”. Just a few years ago, you could get […]