June 4, 2026 at 9:28 am
By Marcus Tan | iSmart Communications Every Singapore B2B company knows it should be doing content marketing. Most are, publishing blog posts, sharing LinkedIn updates, sending […]
January 23, 2026 at 10:16 am
Asia’s Content Wake-Up Call: Why Strategy Must Evolve Now Asia is no longer catching up—it is setting the pace. With explosive digital adoption, mobile-first audiences, and […]
October 5, 2025 at 10:57 pm
If you are an avid business blogger, you would have heard of LinkedIn Pulse by now. Pulse is gaining rapid popularity as an eminent content publishing […]
October 2, 2025 at 7:55 pm
The screenshot you see above is captured from Google Trends. “Content Marketing” as a key phrase has been on an upward trend since 2011. Today, it […]
October 2, 2025 at 6:30 pm
Imagine having to read through a 50-page report. For most casual readers, that is a load of tedium. Wouldn’t you be more interested if it was […]
October 1, 2025 at 9:02 pm
The term ‘Permission marketing’ is a marketing concept which was introduced in a book of the same name in 1999 by a marketing guru called Seth Godin. […]
October 1, 2025 at 11:54 am
Digital marketing changes every year. Consumers are now using multiple devices to access content on the Internet or to complete a purchase. For example, consumers can […]
October 1, 2025 at 11:50 am
It’s no secret that one of the most effective ways to reach new customers is through content marketing. By providing useful and relevant content, what content […]
September 22, 2025 at 11:53 pm
You enjoy data. Nothing is more satisfying for you and your customer than a chart that illustrates how well a campaign is doing.
September 22, 2025 at 9:44 pm
For every investor, getting a return on their investment is the most crucial factor. Investors invest in startups primarily in order to increase their financial returns. […]
September 22, 2025 at 9:31 pm
Your firm can benefit greatly from content marketing. However, before you start to see those results, it may also require a lot of content, which entails […]
September 14, 2025 at 4:23 pm
What is CDN? A content delivery network or content distribution network (CDN) is a large distributed system of servers located in multiple data centres across the […]
September 9, 2025 at 6:30 pm
In the realm of email communication, getting a response from recipients is a crucial aspect of achieving your goals. Whether you’re engaging with potential customers, establishing […]
September 8, 2025 at 7:24 pm
In today’s competitive business landscape, organizations are increasingly adopting account-based advertising tactics to target specific accounts and drive meaningful engagement. As the Asian market continues to […]
August 27, 2025 at 6:50 pm
![The 20 Most Important Content Marketing Stats for Marketers [Infographic]](https://ismartcom.com/wp-content/uploads/2021/07/Flux_Schnell_Create_a_visually_appealing_blog_post_photo_resem_2-960x672.jpg "The 20 Most Important Content Marketing Stats for Marketers [Infographic]")
Are you a business owner new to content marketing?
August 27, 2025 at 7:12 am
We all hold our phones upright 94% of the time even during the majority of the day. Even when faced with a horizontal video, only 30% […]
March 7, 2024 at 5:29 am
Understanding target audiences is key to the success of any marketing campaign because consumers will feel as if they connect with your brand.
February 29, 2024 at 4:38 am
Your firm can benefit greatly from content marketing. However, before you start to see those results, it may also require a lot of content, which entails […]
January 10, 2024 at 9:31 am
Content marketing is becoming a widely adopted approach in B2B marketing. Consistently creating and applying a meaningful, useful, and successful content marketing strategy, however, is not […]