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YouTube marketing is now an essential strategy for online and offline business owners in Singapore and Asia to take advantage of the massive shift toward videos on the Internet.
Every company that presents its products or services on YouTube, tends to achieve higher sales volumes. It is because of the fact that YouTube has massive traffic and viewers, with over 1,325,000,000 people using YouTube in the world.
There are currently more than 300 hours of videos uploaded to YouTube every minute of every day – 5 hours of video content every second! This only validates the fact that video marketing is a growing trend – the numbers say it all.
The main reason is that people prefer watching videos to reading blog articles. Video content is easier for your audience to consume and share.
Marketing is the way to introduce your product and service information to the target audience. If you want to be a successful YouTube marketer in Singapore and Asia, you need to follow some steps:
Step 1. Learn about your target audience
Effective marketing starts with an in-depth understanding of your target audience. It is critical to do research to find out more about their demographics and psychographics before formulating your marketing strategies.
Offering values appealing to your target audience is intrinsically connected to effective marketing. The more value you offer, the more likely your potential customers will buy your products or services.
Since videos are typically more personal and engaging, you need to ensure that you provide maximum entertainment value. This means tailoring your content to be both interesting and informative.
Step 2. Research your competition in Singapore and Asia
It is equally important to find out what your competitors are doing on YouTube in Singapore and Asia. Many of the multinational marketers do not have any YouTube channels specifically designed for the Asian markets.
Since you don’t want to simply just level up and conform to their standards, the onus is on you to figure out gaps that exist in the content that they produce.
With this kind of insights, you will be better prepared to come up with exciting content that uniquely engages your target audience.
Step 3. Learn from your favourite YouTube channels
There are reasons why your favourite YouTube channels are getting large viewership. Learn from them and apply their best practices you have found out to your YouTube channel for business.
Step 4. Create a YouTube channel for your business with consistent branding
Based on the research findings and the best practices of your favourite channels, create a YouTube channel for your business.
Keep your channel branding consistent with your other social media pages and offline marketing programs.
Step 5. Optimize your videos with SEO to get more views
The right keywords are appealing and relevant. Don't forget that appeal doesn't work in the absence of relevance. Google AdWords Keyword Planner is a great tool to find keywords that actually work for your videos.
By matching your keywords with commonly searched terms, you will be able to increase your probability of getting found.
Step 6. Link back to your website to generate sales
While having a massive viewership is incredible, it’s important to also convert some of the viewers into actual buyers.
You can either incorporate an annotation in the video or simply paste a link to your website in the description section.
Step 7. Try YouTube advertising
YouTube is a powerful advertising medium because of its huge viewership. Running advertising on YouTube can certainly drive more relevant target audience to your business.
Step 8. Work with influencers
There’s a new brand of influencers in the marketing scene: YouTubers. Having amassed a large following in their channels, they are able to garner millions of views in a matter of hours.
Ideally, you also want them to know a little something about your niche. Once you do, you’ll find that they are able to connect and communicate with your target audience with great ease.
Step 9. Analyse and adapt
YouTube video analytics features three main sections: Revenue reports, Watch time reports and Interaction reports. You will be able to find very useful information about how your videos have fared and how to improve them in the future.
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