Is there a lead capture page on your website? If not, your company's growth is most likely coming to a halt. Without this effective lead capture method, you are passing up numerous opportunities to drive new leads into your business through your lead generation program.
A form embedded on your landing page is one of the best ways to capture and convert leads. This form will encourage visitors to provide you with a small amount of information, such as their name and email address, in exchange for an incentive, such as a free service, discount, or download that benefits the user. You've not only captured the lead, but you've also piqued the lead's interest in your products or services.
What Exactly Is a Lead Generation Form?
A form is a block that can be installed on your website to collect information about your prospects, primarily in B2B. It is frequently accessed after clicking on a call-to-action button. What is their goal? Convert visitors into leads, then gradually qualify them.
There are several types of forms available:
- Contact form: To invite our contacts to meet and exchange information.
- Demo request form: To provide a demonstration of our product or service (as the name implies).
- Event registration form: For physical events or webinars.
- Content access form: In exchange for their contact information, prospective prospects can use the content access form to access a webinar recording or download a white paper.
A form is a useful tool for gathering data on your prospects. Forms can be placed in various ways, including:
- Produce leads and convert unidentified visitors into contacts.
- Better comprehend who visits our website and who our audience is.
- Fix issues by modifying our marketing or communication strategies.
Tips for Creating Lead Generation Forms That Work
Don't forget to use your CTA
For maximum effectiveness, your landing page form needs to feature a call-to-action. The call-to-action has often been the decisive factor in whether you convert leads or lose them. Your website visitors must be interested and engaged by your catchy, actionable phrase.
CTAs like "Download," "Try Now," or "Watch Here" are some good examples.
Avoid pressuring visitors to register
You definitely don't want to cause your website visitors any unnecessary worry or friction. They will become fearful and leave your company, which is counterproductive. Offer a form that will be readily accepted by your audience rather than engaging in a verbal power play to try to persuade or convince them to sign up.
Accordingly, you will experience a decline in conversions if you include too many elements on your landing page and indications to encourage users to join up. When it comes to marketing, sometimes less is more, and the interest in your business should speak for itself.
Continue to be proactive
Lead generating forms that are above the fold—typically before the body of the page—are viewed far more frequently. It is purely psychological. It not only loads quickly, making it the first thing visitors see when they land on your website, but it also offers an attractive form without really interfering with your content.
However, it's crucial to adopt the opposite strategy if your business relies on long-form sales. If you want your clients to read the specifics of your offer first, it can occasionally be advantageous to place a lead capture form below the fold.
Helping leads complete the form
Different form fields (the spaces where website users can enter their information) can impede the purchasing process. If there are too many, you'll turn off users, and if there are too few, you won't have enough data. Therefore, it involves some balancing. You should learn how to use fields in ways that produce the least amount of pressure or friction because you can't function without them.
Making a form that works in conjunction with a plugin for your web browser that saves common field values is an excellent idea. Have you ever used Google Chrome to fill out a form and had a plugin attempt to "auto-fill" it with your information and name?
Considering that Google can save.
Remove any unnecessary form fields
Eliminating unneeded fields from your form is another method to keep it as stress-free as feasible. You don't need to overwhelm your readers with a ton of different forms that they must fill out. They will be left feeling overloaded and distrusting of your lead generation procedure as a result.
For fear of being inundated with calls or emails, they might be reluctant to divulge too much personal information.
In all honesty, you just really need a name and email address field. If you try to add more, like we stated, it becomes a balancing act.
First and foremost, mobile
Everything is now done digitally, if you know anything about contemporary consumer behavior. It's also no secret that the majority of people use mobile devices to access the Internet. This emphasizes how important it is that your landing page be mobile-friendly.
Chances are, if you're running sponsored advertisements to direct visitors to your landing page, mobile users will click on these adverts. particularly for sponsored social ads. (Facebook, LinkedIn).
Consider the source of the form and the layout for displaying the most important data. Even though your desktop page may be flawless, the results—or lack thereof—will speak for themselves if the mobile version isn't up to par.
One advice: if you're asking for a cell number, double-check that his field is selected.
Create A Simple Lead Form Today!
A clever, straightforward, and well-organized form on your landing page will help you quickly collect leads. Work on lowering the friction for your website visitors as they won't want to be forced into signing up for something they aren't yet convinced they want. Just make sure to emphasize the advantages and make the process exciting and engaging.
Your company should be able to speak for itself, but a compelling call to action will truly help you convert those leads and nurture them over the long run.
The lead generation process is evolving. Moving forward, it begins with the landing page. Give your visitors a memorable experience that will increase your revenue and success.
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