One of the most popular methods to generate leads is Search Engine Marketing (SEM) using Google Adwords. Google Adwords allows you to advertise certain keywords on Google search, thus allowing your brand to be visible to prospects when they type in the keywords.
Here are 5 tips you can use to generate leads using Google Adwords.
1) Start with Search network campaigns
The Search network is key when it comes to targeting the hottest prospects for your products and services. So, undoubtedly, your first port of call should be Search network campaigns. Through this, prospects on the Search network can actually take an action by searching for a solution to their problem, unlike the case of marketing on the Display network, that would interrupt your prospects as they browse the web. Generally, prospects on the Search network take an action by searching for a solution to their problem — already qualifying them as a lead. They are near to the base of your marketing funnel, which makes them the most likely to convert to a lead or customer. Launching on the Search network can also give you a good idea of contextual keywords that can be carried over to the Display network.
2) Use all Ad extensions Available
AdWords is becoming very popular at building dynamism into ad delivery. This means that every advertiser gets to take advantage of ad extensions that would deliver a more tailored or individualized ad to each user. Most of the time, individualized ads often deliver higher click-through rates, improve the quality score and simply take up a more competitive real estate on search results.
You should use every Ad Extension available and applicable to your campaign, mainly because too many businesses have no Ad Extensions at all. Setup is both quick and painless and the results are real!
3) Use negative keywords
Negative keywords are words that have no relation to your ad. They help to curtail the broad scope of the ad by making the ad present on only relevant search result pages. For example, if your ad is about watches but then you include the negative keyword ‘clocks’, it means that customers who were interested in clocks but not watches won’t be directed to your page, saving you money on a click. An extensive list of negative keywords can significantly increase the quality of your traffic and improve your CTR (click-through-rate) to a great extent.
4) Select keywords carefully
One of the most important things to do is to select keywords carefully. The Google keyword tool is the perfect place to start and it’s free! You need to do your research diligently and select the best keywords you want to advertise. You need to look at the search volumes and also the cost per click for each of the keywords. Also, as mentioned above, one of the most common and costly AdWords mistakes is focusing all your attention on positive keywords that bring you traffic.
5) Align the Ad message with your landing page
It is very crucial to align your ad message with your landing page. This is a very important Google AdWords tip that will help you improve your quality score and increase the rate of clicks to your landing page.
The quality score is a benchmark that Google uses to know whether your ad campaign is effective and relevant to your audience or not. It reduces your advertising costs, gives your ad a wider reach and better ad positioning in terms of search and display networks.
These are 5 tips you can incorporate in your SEM campaigns in order to generate leads for your company. You should also improve the ranking of your website organically by doing Search Engine Optimization (SEO) in order to fully reap the benefits of having your keywords ranked on the first page of Google.
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