After taking the first step (creating a Facebook Business Page) in Marketing on Facebook, you have to next know when and what to post on it to optimize your brand. In order to build a suitable Facebook marketing strategy, you have to understand who is your audience, then you have to create content that will benefit them. Here are 5 tips to creating a Facebook Marketing Strategy:
1. Identify Your Facebook Audience
The first thing you need to do is to create your own buyer persona. Buyers personas help you generate information that represent your ideal customer, which help you to understand your target audience. In order to build your buyer persona, interview various groups of customers, prospects, and even your sales or customer service staff to learn about the buyer’s journey. These buyer personas can be used to tailor your content to target certain groups of potential customers.
2. Use Audience Insights
Facebook offers a powerful analytics tool called ‘Audience Insights’ to help you to learn about your current audience. ‘Audience Insights’ allows you to access the demographic and behavioral data of your audience, and was created to help advertisers understand the effectiveness of their Facebook advertisements. Meanwhile, managers and content creators have been using it to figure out the posts that customers are engaging the most with.
3.Create a Social Media Content Calendar
There is a lot of day-to-day work to be done when it comes to digital marketing. In order to make it easier, you should plan your content in advance. So, in order to keep up the pace of posting frequently, social media managers will use a content calendar which works like a spreadsheet, allowing to plan your posts in advance and schedule them for specific times. The social media content calendar will also help you to organise your tracking links to make it easier to monitor all the details related to your posts.
4.Find The Best Times to Post on Facebook
Is there a perfect time to post on Facebook? Well, we don’t mean to be confusing, but the answer is ‘depends’. Your target audience, region and goals have to be taken into account to distinguish what is the best time for you to post content on your page. A good starting point is typically between 1:00pm to 4:00pm on weekdays, and around noon to 1pm for weekends. Remember, quality far outweighs quantity, so try to create better content to engage with your audience.
5.Use Facebook Bots
Although you may try to engage with your customers as much as you can, there will be some downtime, at which time the Facebook Bots can come in handy. Facebook chatbots can help to filter down general enquiries and find out more information before the enquiry gets to you. The Facebook Messenger Bots can also help you to promote your content and help your audience to find their desired products.
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