After you have launched your Facebook Business Page, your first thought might be to run it just like your other marketing channels. However, it is very important to know that in the world of social media, promoting your business only when there is a product launch or a branding campaign rarely translates to success.Social media requires constant interaction between the business and your fans, and the first step to achieving that is to garner ‘Likes’ on your page. In fact, ‘Likes’ start the ball rolling when it comes to promoting your brand effectively. ‘Likes’ allow the audience to show their appreciation and keep up to date on your brand’s promotions. Here are some ways you can get more ‘Likes’ on your page:
1. Ensure Your Page Is Searchable
Fill out the ‘About’ section of your Page. Fill up the description with searchable information, but don’t overly stuff it with keywords. Instead, include your product categories and a link back to your website. Then, invite your colleagues to like the page and ask them to share it with their friends so that it can increase your brand awareness.
2. Run A Page Like Campaign
This is the easiest way to get genuine ‘Likes’ in Facebook. You might have seen services online advertising ‘likes’ for a low price, but those tend to be from click farms or fake accounts, and won’t have a high engagement with your brand. By using Facebook’s advertising portal to run a Page Like campaign, it can help you to put your Facebook business page in front of possible fans, who can then ‘like’ your page. This helps to build brand awareness, but don’t forget to narrow down your audience targeting in order to get the right people.
3. Use Your Website
Promote your Facebook Business Page through your website, so that your target audience can easily connect with your business on Facebook. Use a Facebook plugin to embed the icon on your homepage header, so that it will be clearly visible. An iframe code can also be used to show a feed of your latest Facebook posts on your website, so visitors can like and share your posts directly through your website.
4. Promote Your Facebook Page On Additional Social Media Platforms
Lastly, promote your Facebook page through your other social media accounts, like LinkedIn, Twitter, and more. A quick ‘Follow Us on Facebook!’ is easy to post and lets your current social media fans know that there is another method that they can keep up to date with your business.
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