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Virtual Reality Applications in Tourism Marketing Strategy

Virtual reality is the term used to describe interactive pictures or films that let the viewer rotate across 360 degrees of a scene. VR production covers every aspect of a site, unlike traditional photography and video, which are typically recorded from a fixed vantage point.

Virtual reality can be utilized in the travel business to capture tourist places in a distinctive and immersive way.

Specialized cameras, rigs, and software are used for this. The finished product can then be viewed on a standard computer or mobile device, a VR headset, or both.

Many people believe that a specialized VR headgear is required to see VR content, however this is untrue. Although VR may be viewed on any device, including mobiles, it is more immersive when viewed in this manner.

Why Is Vr Being Used In Marketing?

People are accustomed to communicating digitally in the modern world, and VR is advancing communication much farther.

VR has already been included by brands into their online marketing plans. Given that VR provides a realistic experience, it is undoubtedly a brilliant idea. It's important to remember that consumers, particularly those who travel, expect companies to engage with them and serve their needs.

Companies are able to

  • explain themselves better
  • clearly communicate their points of view
  • establish strong bonds and
  • boost sales and brand awareness

The ability to simulate a physical experience digitally, which is more accessible than an actual one, has advantages in marketing. As a result, VR technology has far-reaching applications outside of the gaming sector and is spreading like the wind in terms of its influence across all industries.

How Can A Travel And Tourism Company Use Virtual Reality To Improve Their Operations?

360-degree videos can be used to promote and showcase a travel and tourism company's products and services. The immersive experience makes it easier for the audience to connect with the brand.

Even though sales-focused communication is still effective, people prefer experience-focused approaches. As a result, travel and tourism companies must be as creative as possible in order to reach more people and see a return on their marketing investments.

Here are some suggestions for incorporating virtual reality into your tourism marketing strategy. With this article, we hope to provide some inspiration and assist you in enhancing your business with VR.

  • Hotel tour in virtual reality
  • Wine tasting online
  • Travel destination virtual tour
  • A virtual city tour with a guide
  • A virtual visit to museums and galleries
  • Virtual adventures and the like

Hotel Tour In Virtual Reality

The creation of virtual hotel tours is one of the most prevalent uses of VR in the travel industry. To showcase your rooms, amenities, and location to prospective guests, you can invite them to a virtual experience.

360-degree images and movies are simple to utilize and include into websites. As a result, your guests will get a realistic experience of staying in your hotel. Make the viewer feel as though they are the main character in the video by enhancing the images with narration.

Here is a fantastic illustration of a hotel tour in virtual reality. The video is high-quality, so it plays perfectly even on a standard screen.

HubSpot Video


Source: AllureWeddings Photography & Film

Wine Tasting Online

With a more remarkable experience, you can even provide wine sampling in the convenience of your audience's home. For your restaurant and vineyard, you can easily make VR films with a guide explaining the wines they are tasting.

So that way, guests may stroll through your lovely site, observe the grapes in the vineyard, and discover more about your wines. They will receive a far richer digital experience than just sampling the wines if you do it this manner.

These wine tastings are excellent for promoting not only the wineries but also wine regions, retailers, and wine clubs. It's a really inventive way to use virtual reality for tourism.

Travel Destination Virtual Tour

People enjoy watching travel videos, therefore more and more travelers are starting their own vlogs! You can make use of this developing trend by producing virtual tours of popular tourism spots. You can operate a beachside restaurant or a tour company. Whatever your company performs in the tourism sector, you can use virtual reality (VR) in marketing by developing virtual tours.

Make sure to naturally integrate your company into the film rather than making it an advertisement. While a 360-degree video advertisement is a terrific concept, we advise you to join the game if you're making a tour film for a tourism destination.


HubSpot Video


Source: WeARVR

A Virtual City Tour With A Guide

A narrated virtual city tour is interesting, fun, and educational. Instead of just filming the streets of your city, try putting together a more worthwhile experience with the help of a local guide.

Similar to traveling through the city with a guide, you may highlight the city's monuments and attractions in the film as your guide explains its historical and cultural background.

A Virtual Visit To Museums And Galleries

Since the start of the pandemic, it has gained a lot of popularity. People who were confined to their homes satisfied their appetite for art by virtually visiting museums. But it seems to be staying longer.

Under Google Arts & Culture, Google already has a sizable collection of virtual museums. The British Museum in London, the Van Gogh Museum in Amsterdam, the Guggenheim in New York City, and many more may all be visited.

You might draw inspiration from them to design your own virtual area if you run a museum or an art gallery.

Virtual Adventures And The Like

Experiencing a journey virtually is another possibility. You can make compelling VR content that will draw viewers if you sell adventure tours. Rock climbing, skiing, bungee leaping, skydiving, scuba diving, and more

You can create your next incredible marketing material using videos of actual adventures or even animation.

People will be eager to reserve a space on your upcoming tour once they start to feel their blood pressure rise just from watching the 360-degree movies.

HubSpot Video

Source: National Geographic


Virtual reality has many advantages for the tourism industry. Virtual reality enriches travel experiences, improves tourism marketing, and motivates tourists.

There is no question that all tour operators should utilize VR to increase their sales, both during and after the corona.

And it would be even great if you had a vacation and activities booking tool to assist you! Add a "book now" button to your blog or website to start taking use of the benefits of modern technology.

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