Singapore Inbound Marketing Blog: iSmart Communications | Inbound Marketing Agency

Why Traditional Marketing Is A Thing Of The Past

By: Chong Wei Ling on 09/04/20 15:50

Traditional marketing (or outbound marketing) is something that we are all familiar with and have been exposed to at one point or another. These traditional marketing ads are ...

How to maintain customer loyalty? Let’s look at Watsons!

By: Riley Wong on 10/25/19 9:05

Having a loyalty program is very common for businesses to attract and keep customers revisiting their stores. Research says that 40% of online shopping revenue comes from ...

5 Things To Consider For LinkedIn Lead Gen Forms

By: Bryan Lim on 10/22/19 10:56

A common goal amongst most businesses these days is lead generation. Without a steady stream of potential customers, the business will fail. That’s why ad platforms ...

3 Things that Kill Your Conversion Rate

By: Veronica Fernandez on 10/15/19 17:49

How often do you experience your business the way your customers do? Do you follow a consumer’s journey and see where there are friction points causing you to lose ...

3 Key Things You Don't Want To Miss At HubSpot's Inbound 2019

By: Veronica Fernandez on 09/20/19 16:00

Source: The Weidert Group As a partner working with HubSpot for more than 6 years and one of the pioneers of adopting HubSpot in Singapore, we're excited to share with you ...

SEO Fundamentals: The Importance Of Keywords

By: Bryan Lim on 09/18/19 17:30

First of all, let’s put it out there. “If Google can’t find your business, so will your prospects.” So you know the importance being found on Google, but 45% of small ...

Why Should Your Business Have Buyer Personas?

By: Veronica Fernandez on 08/15/19 15:00

If you've been anywhere near the world of marketing in the last few years, you've probably heard of the term "buyer persona." It's tossed out casually as if everyone ...

Debunked: 7 Myths Of Marketing Automation

By: Bryan Lim on 07/19/19 17:30

Gone are the days of having to remember to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page. For big ...

5 Reasons Why Emails Don't Get Opened!

By: Pooja Vinod Kumar on 05/08/19 18:14

Email marketing has become an essential tool for businesses ever since the introduction of the Internet, and now even more so with the growth of Inbound Marketing. It is a form ...

How to Create Attractive Youtube Advertisements!

By: Pooja Vinod Kumar on 04/12/19 17:40

More and more marketers are turning to YouTube marketing everyday. YouTube has more than 1 billion users that spend hours on YouTube and generate billions of views every day. ...

7 Email Marketing Mistakes You Should Avoid

By: Bryan Lim on 03/20/19 17:45

You probably already know what are the Dos when it comes to email marketing. But are your current practices undermining your email marketing results? We give you an overview ...

What Is Inbound Marketing?

By: Bryan Lim on 03/14/19 17:30

Often, you hear “content marketing” and “inbound marketing” mentioned in the same breath. So, are these just two similar terms which mean the same thing? And more importantly, ...