Singapore Inbound Marketing Blog: iSmart Communications | Inbound Marketing Agency

14 Digital Marketing Strategies for E-commerce 2023

By: Cathy Miranda on 2/7/23 15:00

Digital marketing has become an essential aspect of the e-commerce industry. With the increasing number of online shoppers, it has become imperative for e-commerce businesses to ...

Common SEO Errors and How to Avoid Them

By: Juliana Cunningham on 10/5/21 14:00

The road to being a successful SEO is already difficult. On top of that, don't get in your own way!

Improve the User Experience On Your Website

By: Juliana Cunningham on 9/30/21 14:00

Why Traditional Marketing Is A Thing Of The Past

By: Chong Wei Ling on 9/4/20 15:50

Traditional marketing (or outbound marketing) is something that we are all familiar with and have been exposed to at one point or another. These traditional marketing ads are ...

How to maintain customer loyalty? Let’s look at Watsons!

By: Riley Wong on 10/25/19 9:05

Having a loyalty program is very common for businesses to attract and keep customers revisiting their stores. Research says that 40% of online shopping revenue comes from repeat ...

5 Things To Consider For LinkedIn Lead Gen Forms

By: Bryan Lim on 10/22/19 10:56

A common goal amongst most businesses these days is lead generation. Without a steady stream of potential customers, the business will fail. That’s why ad platforms ...

3 Things that Kill Your Conversion Rate

By: Veronica Fernandez on 10/15/19 17:49

How often do you experience your business the way your customers do? Do you follow a consumer’s journey and see where there are friction points causing you to lose ...

3 Key Things You Don't Want To Miss At HubSpot's Inbound 2019

By: Veronica Fernandez on 9/20/19 16:00

Source: The Weidert Group As a partner working with HubSpot for more than 6 years and one of the pioneers of adopting HubSpot in Singapore, we're excited to share with you some ...

SEO Fundamentals: The Importance Of Keywords

By: Bryan Lim on 9/18/19 17:30

First of all, let’s put it out there. “If Google can’t find your business, so will your prospects.” So you know the importance being found on Google, but 45% of small ...

Why Should Your Business Have Buyer Personas?

By: Veronica Fernandez on 8/15/19 15:00

If you've been anywhere near the world of marketing in the last few years, you've probably heard of the term "buyer persona." It's tossed out casually as if everyone has ...

Debunked: 7 Myths Of Marketing Automation

By: Bryan Lim on 7/19/19 17:30

Gone are the days of having to remember to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page. For big ...

5 Reasons Why Emails Don't Get Opened!

By: Pooja Vinod Kumar on 5/8/19 18:14

Email marketing has become an essential tool for businesses ever since the introduction of the Internet, and now even more so with the growth of Inbound Marketing. It is a form of ...