iSmart Communications Blog

How to maintain customer loyalty? Let’s look at Watsons!

Posted by Riley Wong

Oct 25, 2019 9:05:00 AM

Having a loyalty program is very common for businesses to attract and keep customers revisiting their stores. Research says that 40% of online shopping revenue comes from repeat customers in the United States. Therefore, it is important for businesses to build their fan base and run a customer loyalty program. Here are six ways to keep and build customer loyalty with the case of Watsons’ loyalty program through a simple mobile app.

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Topics: Inbound Marketing, Digital Marketing, Online Marketing, Business

5 Things To Consider For LinkedIn Lead Gen Forms

Posted by Bryan Lim

Oct 22, 2019 10:56:30 AM

A common goal amongst most businesses these days is lead generation. Without a steady stream of potential customers, the business will fail.

That’s why ad platforms continuously seek ways to simplify how leads are being generated. Amongst those platforms, we have Google, Facebook, LinkedIn, Twitter and many more.

In this article, we shall discuss LinkedIn and in particular, Lead Gen Forms. It offers businesses a quick and scalable way to generate leads. For users, it makes the process of claiming an offer or sign-up hassle-free.

But this beckons the question: is this format effective in the age of hyper-personalisation?

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Topics: Inbound Marketing, Digital Marketing, Online Marketing, Lead Generation Asia, Lead Generation Singapore

3 Things that Kill Your Conversion Rate

Posted by Veronica Fernandez

Oct 15, 2019 5:49:17 PM

How often do you experience your business the way your customers do? Do you follow a consumer’s journey and see where there are friction points causing you to lose sales? All too often, online retailers lose sight of how their potential and current customers experience their service. The result is a high volume of potential sales winds up as missed opportunities. But on a positive note, three of the most common conversion rate killers are not terribly hard to fix. Read on to learn tips on how to counter these conversion rate killers:
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Topics: Inbound Marketing, HubSpot, Lead Generation Singapore

3 Key Things You Don't Want To Miss At HubSpot's Inbound 2019

Posted by Veronica Fernandez

Sep 20, 2019 4:00:00 PM

Source: The Weidert Group


As a partner working with HubSpot for more than 6 years and one of the pioneers of adopting HubSpot in Singapore, we're excited to share with you some of the key takeaways for HubSpot Inbound 2019.



What is Inbound 2019?

Inbound 2019 is an annual conference held by HubSpot at the Boston Exhibition and Convention Center. The annual conference has nearly doubled in growth since 2015, at a whopping 26,000 number of marketing and sales professionals participating this year. We were the first few to catch the latest updates from the marketing automation and CRM company. Here are some of our top takeaways from the event.


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Topics: Inbound Marketing, HubSpot

SEO Fundamentals: The Importance Of Keywords

Posted by Bryan Lim

Sep 18, 2019 5:30:00 PM


First of all, let’s put it out there. “If Google can’t find your business, so will your prospects.” So you know the importance being found on Google, but 45% of small businesses aren’t sure what Search Engine Optimisation (SEO) means, according to Small Business Trends.

For beginners, starting on SEO may be daunting, which requires time to take effect. Keyword selection is fundamental along with other SEO basics such as internal linking. For a start, come up with a list of 10-15 keywords that your prospects might be searching for. What’s more, you don’t have to work alone. Make use of tools like Google Ads keyword planner or even Moz’s Keyword Explorer to find the most popular keywords. In the B2B field, especially in a niche industry such as manufacturing, most businesses consistently publish blogs and articles, which helps with SEO. You may find out more in this post.

In this post, I will be sharing some SEO fundamentals about keywords which beginners and even experts should not ignore.
So let's begin.

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Topics: Inbound Marketing, Digital Marketing, Search Engine Optimization (SEO), Content Marketing, Business

Why Should Your Business Have Buyer Personas?

Posted by Veronica Fernandez

Aug 15, 2019 3:00:00 PM



If you've been anywhere near the world of marketing in the last few years, you've probably heard of the term "buyer persona." It's tossed out casually as if everyone has one and everyone knows what it is. But do you know what and how buyer personas can benefit your business?


In an ever-changing and increasing known fact in the digital world that a one-size-fits-all marketing approach no longer works. The growth of your business depends on your ability to effectively target the right audiences for your products and services. This involves creating detailed profiles, also known as buyer personas.

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Topics: Inbound Marketing, Content Marketing

Debunked: 7 Myths Of Marketing Automation

Posted by Bryan Lim

Jul 19, 2019 5:30:00 PM

Gone are the days of having to remember to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page.

For big businesses who might have hundreds and thousands of customers interacting with them daily, marketing automation is surely a no-brainer. The question beckons for small businesses on whether you should invest in a marketing automation software, especially for those if you have not used it before. 

So this blog post is to help you understand what is real and what is not about the marketing automation process.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Business, Email Marketing

5 Reasons Why Emails Don't Get Opened!

Posted by Pooja Vinod Kumar

May 8, 2019 6:14:13 PM

Email marketing has become an essential tool for businesses ever since the introduction of the Internet, and now even more so with the growth of Inbound Marketing. It is a form of direct marketing that uses electronic mail as a means of communicating messages to an audience.

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Topics: Inbound Marketing, Digital Marketing, Online Marketing, Lead Generation, Email Marketing

How to Create Attractive Youtube Advertisements!

Posted by Pooja Vinod Kumar

Apr 12, 2019 5:40:05 PM

More and more marketers are turning to YouTube marketing everyday. YouTube has more than 1 billion users that spend hours on YouTube and generate billions of views every day. As a digital marketer you cannot afford to ignore this opportunity simply because it's a very powerful marketing tool!

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Topics: Inbound Marketing, Digital Marketing, Social Media, YouTube Advertising

7 Email Marketing Mistakes You Should Avoid

Posted by Bryan Lim

Mar 20, 2019 5:45:00 PM

You probably already know what are the Dos when it comes to email marketing. But are your current practices undermining your email marketing results? We give you an overview of the seven email marketing mistakes starting from delivery from email to content and finally to customer journey errors which you might be committing.

So, here are seven email marketing mistakes that may be affecting your email marketing performance.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore, Email Marketing

What Is Inbound Marketing?

Posted by Bryan Lim

Mar 14, 2019 5:30:00 PM

Often, you hear “content marketing” and “inbound marketing” mentioned in the same breath. So, are these just two similar terms which mean the same thing? And more importantly, which provides a more comprehensive strategy for B2B companies.

Here is the short answer: consider content marketing as being under the umbrella of inbound marketing. Inbound marketing comprises of attracting, qualifying, nurturing, closing and delighting. In other words, if you are not practising inbound, your marketing is not achieving it’s the full potential.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore

3 Key Elements For A Successful Digital Marketing Strategy

Posted by Bryan Lim

Mar 13, 2019 5:30:00 PM


As the digital marketing landscape continues to evolve, it becomes more crowded. You slowly start seeing your competitors outranking you on Google. However, the more data-driven and targeted you are, the better your digital marketing strategy will perform.

To create a digital marketing strategy, you need first to establish a systematic approach. And to make matters easier, you could come up with a template for future campaigns. Here are 3 key elements for a successful digital marketing strategy.

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Topics: Inbound Marketing, Digital Marketing, Lead Generation, Content Marketing, Content Creation, Lead Generation Asia, Lead Generation Singapore

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