iSmart Communications Blog

6 Quick Wins For Your CTAs To Start Converting

Posted by Bryan Lim

Nov 20, 2019 10:00:00 AM

As marketers, be it ads, emails, landing pages, and so forth, we often spend so much time to perfect our marketing copy. We sometimes don’t give Call-To-Actions (CTAs) enough attention. Research shows that your CTA is just as important as your marketing copy.

According to ConversionXL Institute, 97% of the people pay attention to the headline of a piece of content. 60% will scroll to the bottom of an article. And, most of them are more likely to skim through rather than read your content). This shows that more people are looking at your CTA than your content. What’s more surprising is that more than 70% of small business websites don’t contain any CTA.

For social media, the implication of having a CTA much more pronounced. According to Adroll, adding a CTA button to Facebook ads resulted in a 285% boost in conversions.

In this post, I will be sharing with you six quick tips to try to increase your CTAs performance.

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Topics: Digital Marketing, Lead Generation, Lead Generation Asia, Lead Generation Singapore, Email Marketing, Artificial Intelligence, conversion rate optimisation

How Are Leads Converted Better By 25% With A Chatbot?

Posted by Veronica Fernandez

Nov 13, 2019 9:00:00 AM

In order to generate sales leads easier and quicker, we have adopted technologies to help us do the tough work. With the spread of messengers, virtual chatterbots that imitate human conversations for solving various tasks are becoming increasingly in demand. We have to quickly adapt to the advancing changes to keep our prospects interested.

What is a chatbot?


According to Oxford Dictionaries, a chatbot is “a computer program that can hold a conversation with a person, usually over the Internet.” A great example of a chatbot is a function on your mobile phone, Siri.


Essentially, a chatbot is an automated assistant that communicates with us through text messages, a virtual companion that integrates into websites, applications or instant messengers and helps businesses to get closer to their customers.

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Topics: Lead Generation, HubSpot, Lead Generation Asia, Lead Generation Singapore, Artificial Intelligence, conversion rate optimisation

Know Your Business' PDPA Rights - Personal Data Violation of FaceApp

Posted by Veronica Fernandez

Jul 26, 2019 11:16:25 AM

If you're a millennial, you might know the latest social media hype that people from Hollywood celebrities to even your 10-year-old niece is following - FaceApp. If you're not a millennial, no worries, we're here to explain what the odd trend is all about.

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Topics: Artificial Intelligence

Okay, Google. Will 50% of searches be voice searches by 2020?

Posted by Veronica Fernandez

Jul 4, 2019 3:44:58 PM



Traditional search is starting to have to share a piece of the pie as an increasing number of voice search options are gaining a strong presence.

The appeal of voice search is the fast and seamless experience of getting information quicker than typing in a search. However, as of right now, it is far from a seamless experience. Plus, there are no robust reporting platforms out there covering it.

For now, the closest workarounds when it comes to determining if a user came to a site via voice search is taking a gander into Google Search Console to see which queries seem more long-tail and conversational, ones in which a person would most likely be speaking, instead of typing.

Having more concrete data around voice search is imperative, and it’s necessary to optimise it for SEO. But we don't have that data yet and it'll take time to get that on hand. While we try to figure this whole thing out with voice search, here are a couple of frequently asked questions or comments about voice search:

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Topics: Search Engine Optimization (SEO), Artificial Intelligence

Artificial Intelligence for Businesses in 2019! THE NEXT BIG CHAPTER!

Posted by Pooja Vinod Kumar

Mar 22, 2019 4:16:18 PM


So what is Artificial Intelligence or AI? Artificial intelligence is the study (and building) of systems that can make intelligent decisions which would be considered smart if performed by a human.

These trends are dramatically altering the digital landscape in which businesses operate, changing how brands function internally and how they engage with customers. Delivering the right message, to the right person, at the right time will enable marketers to create quality brand experiences, increase customer lifetime value, and acquire new customers more efficiently.

In this post, we have identified 3 common challenges faced by marketers these days and how these challenges will be more manageable with the help of AI. As a result, you will be able to grow your customer base and expand your business.

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Topics: Content Marketing, Content Creation, Business, Artificial Intelligence

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