Singapore Inbound Marketing Blog: iSmart Communications

How to maintain customer loyalty? Let’s look at Watsons!

By: Riley Wong on 10/25/19 9:05

Having a loyalty program is very common for businesses to attract and keep customers revisiting their stores. Research says that 40% of online shopping revenue comes from ...

5 Things To Consider For LinkedIn Lead Gen Forms

By: Bryan Lim on 10/22/19 10:56

A common goal amongst most businesses these days is lead generation. Without a steady stream of potential customers, the business will fail. That’s why ad platforms ...

What-is-Conversion-Rate-Optimization-and-Why-Your-Website-Needs-It

The Conversion Rate Optimization (CRO) Guide for Beginners!

By: Pooja Vinod Kumar on 10/16/19 14:24

Make your website work smarter, not harder, to generate more qualified leads and customers. Learn how with the help of conversion rate optimization.

3 Things that Kill Your Conversion Rate

By: Veronica Fernandez on 10/15/19 17:49

How often do you experience your business the way your customers do? Do you follow a consumer’s journey and see where there are friction points causing you to lose ...

10.10 is Coming! 10 Strategies To Help E-commerce Brands This Season

By: Bryan Lim on 10/09/19 18:45

Mark your calendars, 10.10 is coming! The fourth quarter is always the busiest period for retailers and brands across the world. This is no exception in Southeast Asia. We ...

SEO: Do You Want Your Website to Get Into Google's Featured Snippets?

By: Pooja Vinod Kumar on 09/27/19 16:15

Though it may seem like an impossible feat to beat out Wikipedia for Google’s answer box spot, it’s completely doable. According to Google, "Featured snippets are special boxes ...

3 Key Things You Don't Want To Miss At HubSpot's Inbound 2019

By: Veronica Fernandez on 09/20/19 16:00

Source: The Weidert Group As a partner working with HubSpot for more than 6 years and one of the pioneers of adopting HubSpot in Singapore, we're excited to share with you ...

SEO Fundamentals: The Importance Of Keywords

By: Bryan Lim on 09/18/19 17:30

First of all, let’s put it out there. “If Google can’t find your business, so will your prospects.” So you know the importance being found on Google, but 45% of small ...

Snapchat For B2B Marketers in 2019!

By: Pooja Vinod Kumar on 09/13/19 18:14

Snapchat still boggles the minds of many. An app, based around the idea of taking photos that you’ll only see for a few seconds before they disappear forever. ...

Will Google De-index/ Penalise Sites With Fake News in Singapore?

By: Veronica Fernandez on 09/11/19 10:01

With the popularity of digital media and User Generated Content, comes with the price of the spread of confusing and inaccurate messages, which is more popularly known as "fake ...

Tips to Increase Relevance Scores on Facebook that You Must Know!

By: Pooja Vinod Kumar on 09/09/19 16:25

Facebook estimates your ads’ performances by calculating both the positive and negative feedback from the ads. Therefore, it is important to have higher ad quality to ...