February 2, 2022
For just about any question or fix to a problem, Google is your answer. There, searchers look for answers and click through to websites that are […]
January 26, 2022
Nowadays, your audience no longer wants you to buy their attention, they want you to earn it. This means lead generation strategies need to be […]
December 15, 2021
TikTok has grown dramatically since it merged with Musical.ly. It is now effectively two apps: TikTok in the Western World, and Douyin in China. While it […]
December 2, 2021
Content marketing is becoming a widely adopted approach in B2B marketing. Consistently creating and applying a meaningful, useful, and successful content marketing strategy, however, is not […]
November 29, 2021
Do you remember in 2012 when Mark Zuckerberg bought Instagram for $1 billion? It was a gamble. At the time of the acquisition, the platform was […]
November 23, 2021
So you’ve increased the quality of your website traffic. You’ve piqued the interest of your website visitors with outstanding material that is both useful and educational. […]
November 19, 2021
Inbound marketing is a form of digital marketing that involves SEO, Social Media, blogs, and landing pages to generate sales leads. It is much simpler to […]
November 17, 2021
Tracking performance data via analytics is an integral aspect of marketing campaigns, but most marketers in Singapore are not well versed in it, even underestimating its […]
November 9, 2021
November 5, 2021
The days of uploading text content with a 5% keyword density and expecting it to attract buyers are long gone. E-commerce has gotten competitive in recent […]
November 2, 2021
CRO (conversion rate optimization) is a technique for increasing the number of individuals who complete the desired activity on your website.
October 26, 2021
Search engine optimization is a type of search engine marketing that aims to drive traffic to your website from search engines. There, search engine optimization (SEO) […]
October 19, 2021
Maintaining an internet presence requires both organic and produced content. Having an active Facebook business page with rich organic content used to be enough to reach […]
October 14, 2021
The design is the first thing that visitors to an unfamiliar website notice. If it matches the visitor’s expectations within the first few seconds, they will […]
October 12, 2021
Nothing is as constant as change when it comes to search engine optimization. This fact can make page operators feel desperate. A single Google update has […]
October 7, 2021
October 5, 2021
The road to being a successful SEO is already difficult. On top of that, don’t get in your own way!
September 30, 2021
September 28, 2021
Every year, Google receives 2 trillion searches. Query/question-based searches account for 8% of all searches, or around 160 billion!
September 23, 2021
September 20, 2021
September 16, 2021
Market research is the process of gathering information about your business’s buyers personas, target audience, and customers to determine how viable and successful your product or service would […]
September 14, 2021
Tracking Social Media Success using UTM Parameters
September 9, 2021
If you want your Facebook posts to convert, you’ll need to employ a different technique than you would for high engagement.
September 7, 2021
Nowadays, many small and big businesses feel pressured to be present on every social media platform and they forget about strategy. Don’t make this mistake. Since […]
September 2, 2021
The proper marketing stunt may propel your company to viral fame, but it’ll always be risky. Follow in the footsteps of companies that have successfully carried […]
August 30, 2021
Find out which Facebook ad types will best help you accomplish your social media business goals and maximize ROI.
August 24, 2021
August 23, 2021
August 19, 2021
With over 800 million monthly users, TikTok can be a great tool for your blog.Since its launch in 2016, TikTok has become a huge success, with […]
August 17, 2021
TikTok has been named as the fastest growing social media platform of all time, as one of the most downloaded apps globally for the past two […]
August 17, 2021
Find out which social media tools you should have in your content marketing toolbox.
August 11, 2021
Are you looking for ways to improve your social media presence? Want to learn how to get your social media images looking perfect every time?
August 6, 2021
With eCommerce on the rise, more businesses are now considering their online store options, and how they can align with evolving consumer behaviors and needs.
August 3, 2021
When it comes to content creation, the main focus should always be your audience, and making sure that you produce material that resonates with your audience. […]
July 31, 2021
Are you a business owner new to content marketing?
July 28, 2021
Attention to all Content Creators:
July 24, 2021
After making deal pages free for all ecommerce stores, Google offers six best practices to optimize the pages for search results.
July 21, 2021
Cookies, or more importantly Third-party cookies have been vital to the success of many ecommerce businesses. They are a crucial component of digital advertising and analytics, […]
July 16, 2021
Are you looking for more ways to prompt engagement with your brand’s social media profiles?
July 9, 2021
Looking for new, creative content ideas to share across your social media feeds? You’re not alone.
June 29, 2021
YouTube wants to help viewers find videos and keep them engaged and satisfied. Learn 17 expert tactics to earn your YouTube videos more views.
June 11, 2021
In spite of all the evidence, many advertisers continue to resist the idea of advertising with video.
May 28, 2021
In the world of paid search, there’s always room to improve the searcher experience and thus the conversions you earn.
May 20, 2021
Do social media signals directly impact search rankings? It may be unclear but the indirect benefits of aligning both channels are indisputable.
May 5, 2021
We all hold our phones upright 94% of the time even during the majority of the day. Even when faced with a horizontal video, only 30% […]
April 21, 2021
What is the first thing that you’ll do before purchasing something online? Read the reviews!
April 15, 2021
With the disappearance of Vine and the declining popularity of Snapchat, many companies have taken advantage of the lost space in the world of social media. In […]
April 6, 2021
What is Google Web Stories? Find out what features and benefits that Google has to offer in this immersive storytelling format and see whether it’s right […]
March 19, 2021
Google recommends these five best practices for site owners to follow when they are optimizing video content for search results.
March 11, 2021
Content alone won’t help you build long-lasting customer relationships for your lead nurturing. It’s your tone of voice that makes all the difference in SEO copywriting.
February 25, 2021
Generating more traffic to a website is one of the important aspects of organic search optimization. While driving increased traffic to a website is foundational as […]
February 17, 2021
A question that some may ask to Google is your blog comments will affect your SEO ranking?
February 5, 2021
In search engine optimisation, the main goal is to get as many pages in your website indexed and crawled by search engines like Google to rank […]
January 29, 2021
For a lot of companies or brands that do not have a physical product or appealing aesthetics, it was hard to get in on the Instagram […]
January 22, 2021
YouTube offers advice on competitive keyword research for videos, and answers a number of other questions about its search and discovery algorithm so that you can […]
January 15, 2021
Facebook Pages have displayed a fresh new look along with 5 new features for businesses and marketers to make use of.
January 8, 2021
2020 has been a difficult year for many businesses, and to prepare you for 2021, here are 3 SEO tips to look out for!
December 29, 2020
Instagram has already taken over as one of the most popular social media platforms among many people. From posts to Instagram stories, Instagram Live, they are […]
December 17, 2020
What does it take to rank your YouTube videos? It requires more than just great content or having amazing edits to get your YouTube video to […]
December 9, 2020
Optimising your website for traffic, revenue, and conversion is one of the most essential parts of your SEO strategy.
December 2, 2020
The COVID-19 pandemic has definitely changed the way that people are doing their purchases with more businesses turning to online e-commerce sales. This switch has been […]
November 25, 2020
The SEO landscape is always changing and we have to keep a lookout for new updates that are occurring. By keeping abreast of the latest SEO […]
November 18, 2020
With the 2020 pandemic that is ongoing, many businesses have made the switch from having in-person meetings to webinar calls. Webinars are an easy and affordable […]
November 11, 2020
Starting up an online e-commerce website is easy, but getting customers to purchase is the hard part. What is the key to transform your business into […]
November 4, 2020
The biggest sales day is coming right up and if you’re an e-commerce business, it’s an important sales holiday to take note of. Singles Day, or […]
October 28, 2020
If you are looking to achieve your marketing objectives and improve your relationships with customers, consider having an e-book. An e-book, or electronic book, is an […]
October 21, 2020
For many businesses, solving the queries of your customers to ensure consumer loyalty and to maintain your customer service level has become a necessity. Technology has […]
October 14, 2020
For those of you who are unaware, Google just had its Advertising Week last week and they have announced some new updates to Google Ads which […]
October 6, 2020
As we’re in the last quarter of the year, here is an overview of the list of keywords that are the most searched on Google as […]
September 28, 2020
TikTok is a video sharing social network that has blown up in the recent year with over 800 million users worldwide. Since its launch in 2016, […]
September 21, 2020
Telemarketing is a very common form of marketing that companies use to get in contact with potential customers for their products or services. This is often […]
September 11, 2020
Knowing when’s the best time to post your social media is important to get a higher engagement rate on your posts. The usage of each social […]
September 4, 2020
Traditional marketing (or outbound marketing) is something that we are all familiar with and have been exposed to at one point or another. These traditional marketing […]
August 28, 2020
As we all know, SEO is more important than ever for digital marketing when everything is going online. The type of content that is being put […]
August 21, 2020
If you’re planning to start your own e-commerce site, Instagram Shopping is something that is essential to your Instagram marketing strategies.
August 14, 2020
This COVID-19 period has been a real struggle for many businesses as this global pandemic has caused severe economic disruption. With many industry sectors being affected, […]
August 7, 2020
There are so many social media platforms out there and no doubt YouTube is one of the biggest social media channels to utilise for many marketers. […]
July 30, 2020
Instagram has been an essential part of many brand’s marketing strategies since its rapid rise in popularity in 2010. For the past 10 years, Instagram has […]
June 10, 2020
According to research, more than 200 million individuals on Instagram visit a business profile daily. Given that the average individual spends about 53 minutes on the […]
June 8, 2020
For people all over the globe, 2020 will stay remember as a tough year. The COVID 19 pandemic took a tow not only on our health […]
April 29, 2020
According to a 2017 Facebook ads benchmark study conducted by Wordstream, the average click-through rate for Facebook ads across all industries is 0.90%. The reason for […]
April 27, 2020
The Impact of COVID-19 on Digital Marketing Agencies
April 15, 2020
91.5% of Google traffic goes to the first page of the Search Engine Results Pages (SERPs). Another 4.8% goes to page two. Past that, you’re in […]
April 8, 2020
This year will likely go down in history as one of the most challenging times for people around the world. The COVID-19 pandemic has not only […]
March 9, 2020
Remember Vine? Despite its tremendous initial growth, Twitter discontinued the six-second looping video app in 2016— just four years after its launch. We’ve seen apps such […]
January 29, 2020
Remember Vine? Despite its tremendous initial growth, Twitter discontinued the six-second looping video app in 2016— just four years after its launch. We’ve seen apps such […]
January 9, 2020
In a world flooded with information, it is not the same for salespeople when it comes to finding leads. This is especially the case for technology […]
December 30, 2019
December 20, 2019
What mobile apps do you normally use for booking a taxi? Grab? Or Gojek? There are numerous taxi mobile applications (apps) companies that are […]
December 13, 2019
Have you ever tried using ‘giveaways’ in your social media strategy? Does it work? Undoubtedly, ‘giveaways’ are the best way to gain engagement from your potential […]
December 4, 2019
If you’re running a business, learning about the current marketing trends is crucial and being able to stay on top of where digital marketing is going […]
November 22, 2019
People love checklists. That’s because it is a good way to remind oneself of their to-do items and avoid making careless mistakes. But more […]
November 20, 2019
As marketers, be it ads, emails, landing pages, and so forth, we often spend so much time to perfect our marketing copy. We sometimes don’t give […]
November 15, 2019
In terms of easily linking people from all different countries and cultures, technology has turned the world into a global village. Sharing information is more accessible […]
November 13, 2019
In order to generate sales leads easier and quicker, we have adopted technologies to help us do the tough work. With the spread of messengers, […]
November 12, 2019
There is a common misconception about attention that most marketers nowadays like to refer to: the average person has a shorter span of attention than the […]
November 8, 2019
You may know that 11.11 as the biggest sale holiday. But how and where did it originate from? For starters, the number “1” or 11.11 looks […]
October 25, 2019
Having a loyalty program is very common for businesses to attract and keep customers revisiting their stores. Research says that 40% of online shopping revenue comes […]
October 22, 2019
A common goal amongst most businesses these days is lead generation. Without a steady stream of potential customers, the business will fail. That’s why ad platforms […]