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    • Digital Marketing
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April 12, 2023
Scaling Your Business with Performance Marketing: Tips and Tricks
April 12, 2023

Scaling Your Business with Performance Marketing: Tips and Tricks

As a business owner, scaling your business is likely one of your top priorities. Performance marketing, a data-driven approach that drives specific actions, can be a […]
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April 5, 2023
The Ultimate Guide to Performance Marketing for eCommerce Businesses
April 5, 2023

The Ultimate Guide to Performance Marketing for eCommerce Businesses

In today’s digital age, eCommerce businesses are becoming increasingly popular. With more people shopping online than ever before, eCommerce businesses are looking for ways to increase […]
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March 24, 2023
Top Account-Based Marketing Tools to Boost Your Sales
March 24, 2023

Top Account-Based Marketing Tools to Boost Your Sales

Account-based marketing (ABM) is a powerful approach that focuses on identifying and targeting high-value accounts with personalized marketing campaigns. This approach can help businesses achieve higher […]
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March 14, 2023
ABM 101: How to Implement an Account-Based Marketing Strategy
March 14, 2023

ABM 101: How to Implement an Account-Based Marketing Strategy

Account-based marketing (ABM) is a targeted marketing approach that focuses on building relationships with high-value accounts. By tailoring marketing efforts to specific accounts, businesses can create […]
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March 10, 2023
5 Key Strategies for Successful Account-Based Marketing
March 10, 2023

5 Key Strategies for Successful Account-Based Marketing

Account-based marketing (ABM) is a highly-targeted approach that is becoming increasingly popular among B2B marketers. Rather than focusing on attracting as many leads as possible, ABM […]
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March 9, 2023
The Power of Personalization: Account-Based Marketing for B2B
March 9, 2023

The Power of Personalization: Account-Based Marketing for B2B

Account-based marketing (ABM) is a powerful approach to marketing that focuses on building relationships with high-value accounts. By targeting specific accounts, ABM allows businesses to create […]
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March 1, 2023
Why Account-Based Marketing is the Future of B2B Sales
March 1, 2023

Why Account-Based Marketing is the Future of B2B Sales

Account-Based Marketing (ABM) is a strategy that focuses on targeting specific accounts or companies rather than broad audiences. It’s a highly effective B2B sales approach that […]
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February 27, 2023
How to Create a Killer Performance Marketing Campaign
February 27, 2023

How to Create a Killer Performance Marketing Campaign

Performance marketing is all about driving results. It’s a data-driven approach to marketing that focuses on driving specific actions, such as clicks, conversions, or sales. To […]
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February 22, 2023
The Benefits of Performance Marketing for Small Businesses
February 22, 2023

The Benefits of Performance Marketing for Small Businesses

Small businesses face unique challenges when it comes to marketing their products and services. With limited budgets and resources, they need to be strategic and effective […]
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February 17, 2023
The Next Big Thing in Performance Marketing
February 17, 2023

The Next Big Thing in Performance Marketing

Performance marketing is an ever-evolving landscape that is constantly changing as new technologies, trends, and strategies emerge. In this blog post, we’ll explore the next big […]
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February 14, 2023
The Advantages of Affiliate Marketing in Performance Marketing
February 14, 2023

The Advantages of Affiliate Marketing in Performance Marketing

Performance marketing is all about driving results and delivering the best ROI for your marketing efforts. One approach that has proven to be highly effective is […]
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February 9, 2023
Effective Targeting Techniques in Performance Marketing
February 9, 2023

Effective Targeting Techniques in Performance Marketing

One of the keys to success in performance marketing is effective targeting. The right target audience can make all the difference in terms of the impact […]
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February 8, 2023
The Role of AI in Performance Marketing
February 8, 2023

The Role of AI in Performance Marketing

Artificial Intelligence (AI) is revolutionizing how businesses approach marketing and advertising. AI is changing how performance marketers make decisions, optimize campaigns, and measure results. In this […]
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February 7, 2023
14 Digital Marketing Strategies for E-commerce 2023
February 7, 2023

14 Digital Marketing Strategies for E-commerce 2023

Digital marketing has become an essential aspect of the e-commerce industry. With the increasing number of online shoppers, it has become imperative for e-commerce businesses to […]
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February 2, 2023
Using AI and Machine Learning in Performance Marketing
February 2, 2023

Using AI and Machine Learning in Performance Marketing

Artificial intelligence (AI) and machine learning (ML) have become increasingly prevalent in the marketing world in recent years. These cutting-edge technologies are revolutionizing how companies approach […]
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February 2, 2023
How to Use AI Marketing Tools Effectively
February 2, 2023

How to Use AI Marketing Tools Effectively

Artificial Intelligence marketing tools automate many marketing processes, from identifying target audience segments to personalizing content and messaging, allowing marketers to focus on higher-level tasks and make […]
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January 30, 2023
5 Lessons About Performance Marketing You Can Learn From Superheroes
January 30, 2023

5 Lessons About Performance Marketing You Can Learn From Superheroes

Performance marketing is the process of promoting and selling products or services through various marketing channels in order to increase sales and revenue. This field has […]
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January 25, 2023
A Look Into the Future: What Will the Performance Marketing Industry Look Like in 10 Years?
January 25, 2023

A Look Into the Future: What Will the Performance Marketing Industry Look Like in 10 Years?

The performance marketing industry has undergone significant changes in recent years, and it’s likely that these changes will continue to accelerate in the next decade. Here’s […]
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January 19, 2023
10 Signs You Should Invest in Performance Marketing
January 19, 2023

10 Signs You Should Invest in Performance Marketing

Performance marketing is a form of advertising that is focused on delivering measurable results. Unlike traditional forms of advertising, such as billboards or TV commercials, performance […]
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January 18, 2023
The Most Innovative Things Happening with B2B Lead Generation
January 18, 2023

The Most Innovative Things Happening with B2B Lead Generation

B2B lead generation is the process of identifying and cultivating potential customers for a business’s products or services. As technology and marketing strategies continue to evolve, […]
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January 12, 2023
Account-based Marketing vs Traditional Marketing: What’s the Difference Anyway?
January 12, 2023

Account-based Marketing vs Traditional Marketing: What’s the Difference Anyway?

Account-based marketing (ABM) and traditional marketing are two different strategies that businesses use to reach and engage with potential customers. While they share some similarities, they […]
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January 10, 2023
10 Performance Marketing Trends You’re Not Following
January 10, 2023

10 Performance Marketing Trends You’re Not Following

Performance marketing is an ever-evolving field that requires businesses to stay up to date on the latest trends and best practices. However, with so many different […]
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January 6, 2023
5 Ways Performance Marketing Stands Out from Alternatives
January 6, 2023

5 Ways Performance Marketing Stands Out from Alternatives

Performance marketing is a digital marketing strategy that focuses on driving specific actions from potential customers, such as making a purchase or filling out a form […]
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November 30, 2022
Agile Metrics
November 30, 2022

Agile Metrics

Agile marketing focuses on creating high-value deliverables by working in short bursts to achieve goals. Measuring the success of an agile marketing process is critical as it […]
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November 28, 2022
How to Find Your Target Audience
November 28, 2022

How to Find Your Target Audience

Understanding target audiences is key to the success of any marketing campaign because consumers will feel as if they connect with your brand.
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November 11, 2022
Social Media SMART Goals for 2023
November 11, 2022

Social Media SMART Goals for 2023

Social Media SMART Goals
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November 9, 2022
Social Media Goals for 2023
November 9, 2022

Social Media Goals for 2023

Social media is important for brand success. But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help […]
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November 4, 2022
Tips to Improve Your SEO
November 4, 2022

Tips to Improve Your SEO

Tips to Help Improve Your SEO
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November 1, 2022
Social-Led Brand
November 1, 2022

Social-Led Brand

What is a social-led brand? Social media is the top-used channel among marketers and is an ever-evolving space for brands, businesses, and creators to be part […]
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October 28, 2022
The Art of Link Building
October 28, 2022

The Art of Link Building

Using link building as part of your SEO strategy can be a roll of the dice. Links are important for achieving higher rankings and search visibility. […]
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October 25, 2022
How to Get Existing Leads to Do Your Email Marketing for You
October 25, 2022

How to Get Existing Leads to Do Your Email Marketing for You

Source: HubSpot Get your leads to do your email marketing for you. If you do email marketing right, you can generate tons of new leads.
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October 20, 2022
Drip Marketing
October 20, 2022

Drip Marketing

Consumers in every market are constantly receiving texts, emails, and ads from different companies trying to get their attention — so how can your brand stand […]
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October 18, 2022
What Marketers Need to Know About Facebook’s News Feed
October 18, 2022

What Marketers Need to Know About Facebook’s News Feed

Mark Zuckerberg announced a change to Facebook’s news feed in July. It’s been split in two! Facebook now has a Home tab and a Feeds tab. The […]
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October 14, 2022
Should You Leverage Offline Marketing Strategies in a Post-Pandemic World?
October 14, 2022

Should You Leverage Offline Marketing Strategies in a Post-Pandemic World?

Since the start of the pandemic, marketing strategies have relied heavily on online tactics. But what about marketing outside of the digital space, otherwise known as […]
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October 12, 2022
How to Use Data in Content Creation
October 12, 2022

How to Use Data in Content Creation

Creating content that works requires you to make informed decisions and to make these informed decisions, you need to focus on data-driven marketing and how it can help […]
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October 10, 2022
Best Marketing Automation Tools
October 10, 2022

Best Marketing Automation Tools

HubSpot Marketing Automation
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October 6, 2022
How to Choose the Best Marketing Automation Tools
October 6, 2022

How to Choose the Best Marketing Automation Tools

A majority of businesses use marketing automation tools nowadays. Around 56% of businesses currently use the technology, and that number continues to grow. Marketing automation software can help […]
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October 4, 2022
Powerful Tips for Creating Ads
October 4, 2022

Powerful Tips for Creating Ads

Facebook is one of the most powerful platforms for advertisers. HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022, […]
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September 28, 2022
During the Holidays It’s Vital to Convert Curiosity Into Customers
September 28, 2022

During the Holidays It’s Vital to Convert Curiosity Into Customers

As the holidays get near, the uncertain economic picture is on everyone’s mind, including shops and customers. This year, the market will be unpredictable due to […]
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September 26, 2022
How Can NFC Tags Improve Shipment Security?
September 26, 2022

How Can NFC Tags Improve Shipment Security?

Making sure that your products are shipped securely and safely is essential. A business can go out of business if merchandise disappears and inadequate protection is […]
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September 23, 2022
6 Ways to Increase Brand Awareness and Stay at the Top of Your Clients’ Minds
September 23, 2022

6 Ways to Increase Brand Awareness and Stay at the Top of Your Clients’ Minds

What do customers who search for you online think of you? Have you examined their perceptions of your company? Wherever people locate your company, do they […]
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September 21, 2022
The Days Of Unreachable Websites Are Over
September 21, 2022

The Days Of Unreachable Websites Are Over

All of us have visited websites that are a complete pain to use. Pop-ups may be overwhelming you, the site may be loading additional advertising and […]
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September 19, 2022
Why Metaverse Is Important For NFT-Aware Brands And Marketers and AR/VR Experts
September 19, 2022

Why Metaverse Is Important For NFT-Aware Brands And Marketers and AR/VR Experts

The Metaverse is already with us, and it won’t be long before this new virtual environment transforms how companies run and interact with their customers.
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September 16, 2022
How to Set Up a Google Ads Performance Max Campaign for Best Results
September 16, 2022

How to Set Up a Google Ads Performance Max Campaign for Best Results

Are you trying to provide your company, service, or product as much exposure and influence as possible? In that case, Google Ads’ new Performance Max Campaign […]
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September 14, 2022
How Can Digital PR Benefit My Business?
September 14, 2022

How Can Digital PR Benefit My Business?

Did you know that a single email has the potential to secure your content high-caliber coverage, hundreds of backlinks, and thousands of social shares? This is […]
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September 12, 2022
Can You Ensure a High Ranking with Certain SEO Techniques?
September 12, 2022

Can You Ensure a High Ranking with Certain SEO Techniques?

Do you believe Google cannot find your website? Are consumers having trouble finding your company? Businesses today must put in a lot of effort to get […]
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September 9, 2022
How to Make an Outstanding Analytics Presentation Without Pulling Your Hair Out
September 9, 2022

How to Make an Outstanding Analytics Presentation Without Pulling Your Hair Out

So you’ve been tasked with preparing a web analytics presentation for your bosses (no pressure!). This can be a daunting task for many digital marketing professionals […]
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September 7, 2022
Virtual Reality Applications in Tourism Marketing Strategy
September 7, 2022

Virtual Reality Applications in Tourism Marketing Strategy

Virtual reality is the term used to describe interactive pictures or films that let the viewer rotate across 360 degrees of a scene. VR production covers […]
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September 5, 2022
6 Types of Investors – Which Group Are You In?
September 5, 2022

6 Types of Investors – Which Group Are You In?

If you are an investor, you are aware that an investment is made with the goal of increasing the value of your money through a return […]
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September 2, 2022
Do You Make These Mistakes in Digital Marketing?
September 2, 2022

Do You Make These Mistakes in Digital Marketing?

The majority of brands place more emphasis on digital marketing techniques than on more conventional marketing methods.
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August 31, 2022
5 Common Errors That Lower Your SEO Rankings
August 31, 2022

5 Common Errors That Lower Your SEO Rankings

Today’s marketing strategies must include SEO, or search engine optimization, yet many online retailers fall short of the mark. This is partially due to the abundance […]
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August 29, 2022
Five Ways to Increase Content Marketing ROI
August 29, 2022

Five Ways to Increase Content Marketing ROI

Your firm can benefit greatly from content marketing. However, before you start to see those results, it may also require a lot of content, which entails […]
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August 26, 2022
Email Marketing Mistakes To Avoid
August 26, 2022

Email Marketing Mistakes To Avoid

When done correctly, email marketing has an impressive ROI. While many businesses have great ideas for email marketing, they make a few mistakes that hurt the […]
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August 24, 2022
2022’s Video Email Marketing: How To Include Videos In Emails
August 24, 2022

2022’s Video Email Marketing: How To Include Videos In Emails

Introduction
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August 22, 2022
8 eCommerce Digital Marketing Tips for Back to School
August 22, 2022

8 eCommerce Digital Marketing Tips for Back to School

Once more, it is that time of year when students prepare for yet another academic year. Retailers are working hard to seize the chance for a […]
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August 19, 2022
Top 5 PowerPoint Add-Ins to Improve Your Presentations
August 19, 2022

Top 5 PowerPoint Add-Ins to Improve Your Presentations

We’ve all heard of “Death by PowerPoint,” but with all that PowerPoint can do and all the projects it can develop into, why is there still […]
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August 17, 2022
Does Your Website Need a Refresh?
August 17, 2022

Does Your Website Need a Refresh?

You might not notice whether your website is getting old or isn’t working properly when you use it every day. A solid web presence is essential […]
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August 15, 2022
Using Social Media to Promote Fashion Brands
August 15, 2022

Using Social Media to Promote Fashion Brands

When it comes to their marketing techniques, fashion businesses have always been aggressive. And you need an effective social media marketing plan if you want to […]
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August 12, 2022
How Can We Increase In-App Purchases In 2022?
August 12, 2022

How Can We Increase In-App Purchases In 2022?

The main goal when creating an app is to eventually make money. Various income models can be used with your app, depending on a wide range […]
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August 10, 2022
Tips for Keeping Up with Ever-Changing Social Media
August 10, 2022

Tips for Keeping Up with Ever-Changing Social Media

Have you ever pondered how to stay current with social media and the changes that appear to occur suddenly? We’ve all engaged in it. When you […]
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August 8, 2022
How Social Media Can Be Used in the Healthcare Sector
August 8, 2022

How Social Media Can Be Used in the Healthcare Sector

Healthcare and social media work well together. Social media has developed into a significant source of health and knowledge. They might, however, also turn into a […]
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August 5, 2022
The Top 6 Marketing Skills You Need to Master
August 5, 2022

The Top 6 Marketing Skills You Need to Master

Selling to customers and upselling them is not what marketing is about. Instead, it’s about communicating, deeply comprehending what most resonates with people, and providing value […]
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August 3, 2022
What You Should Know Before Investing in a Business
August 3, 2022

What You Should Know Before Investing in a Business

For every investor, getting a return on their investment is the most crucial factor. Investors invest in startups primarily in order to increase their financial returns. […]
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August 2, 2022
Things You Should Do While Running B2B Tech Marketing
August 2, 2022

Things You Should Do While Running B2B Tech Marketing

Make sure your marketing activity mix incorporates the majority of the most current best practices that have lately become popular if you are in charge of […]
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July 29, 2022
Best Practices for Facebook Ads Optimization
July 29, 2022

Best Practices for Facebook Ads Optimization

One of the finest ways to advertise your company and items online is to set up a Facebook Ad. In addition to having the most subscribers, […]
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July 27, 2022
Best Advice for TikTok B2B Communication
July 27, 2022

Best Advice for TikTok B2B Communication

With 500 million monthly active users and the third-most downloaded app globally, TikTok is a well-known social media network that you’ve probably heard about. While Gen-Z […]
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July 25, 2022
Why You Might Want Both Agency and In-House Work
July 25, 2022

Why You Might Want Both Agency and In-House Work

There is no shortage of choices when it comes to digital marketing. But more importantly, you probably already know what you want: marketing supported by a […]
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July 22, 2022
Marketing Techniques for Cosmetics and Beauty Brands
July 22, 2022

Marketing Techniques for Cosmetics and Beauty Brands

The potential for marketing in the worldwide beauty and cosmetics sector has increased significantly over time. For many emerging and less well-known firms, breaking into such […]
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July 20, 2022
Gen Z Is Already Here: How Do We Draw Them?
July 20, 2022

Gen Z Is Already Here: How Do We Draw Them?

Millennials have long been a contentious issue for HR and personnel management experts. However, Generation Z (also known as Gen Z) has soon overtaken them in […]
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July 18, 2022
The Top Client Reporting Tools Every Digital Agency Must Have
July 18, 2022

The Top Client Reporting Tools Every Digital Agency Must Have

You enjoy data. Nothing is more satisfying for you and your customer than a chart that illustrates how well a campaign is doing.
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July 15, 2022
What Future Changes Will Metaverse Bring To Digital Marketing?
July 15, 2022

What Future Changes Will Metaverse Bring To Digital Marketing?

Naturally, as marketers, we started to make assumptions about how digital marketing would operate in a brand-new virtual environment.
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July 13, 2022
The Best Ways to Boost Your Google Shopping Ads
July 13, 2022

The Best Ways to Boost Your Google Shopping Ads

Did you know that compared to standard Google text search advertisements, Google Shopping Ads might have a 20% higher CTR? This is due to a number […]
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July 11, 2022
How Does Referral Marketing Work & What Is It?
July 11, 2022

How Does Referral Marketing Work & What Is It?

One of the best marketing strategies for boosting sales and conversion is referral marketing, sometimes referred to as word-of-mouth marketing. Referral marketing is exactly what it […]
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July 8, 2022
Strategies for Digital Marketing to Promote E-Commerce Business Growth
July 8, 2022

Strategies for Digital Marketing to Promote E-Commerce Business Growth

In contrast to traditional marketing strategies, firms are now adopting digital marketing techniques more and more to raise brand awareness, develop a customer base, and achieve […]
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July 6, 2022
The Use of NFT and Cryptocurrencies in Digital Marketing
July 6, 2022

The Use of NFT and Cryptocurrencies in Digital Marketing

NFT and cryptocurrencies are not unfamiliar concepts to anyone working in the digital marketing sector. We’ve all heard in recent years that businesses are increasingly incorporating […]
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July 4, 2022
What Role Does Google My Business Play in Digital Marketing?
July 4, 2022

What Role Does Google My Business Play in Digital Marketing?

What Role Does Google My Business Play in Digital Marketing?
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July 1, 2022
Tips for Creating Lead Generation Forms That Work
July 1, 2022

Tips for Creating Lead Generation Forms That Work

Is there a lead capture page on your website? If not, your company’s growth is most likely coming to a halt. Without this effective lead capture […]
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June 27, 2022
What are Google Web Stories?
June 27, 2022

What are Google Web Stories?

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June 22, 2022
Tips for Creating a Lead Score Model
June 22, 2022

Tips for Creating a Lead Score Model

Lead Scoring is a methodology used by sales and marketing departments to determine the worthiness of leads, or potential customers, by attaching values to them based […]
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June 14, 2022
Website Copywriting Tips to Increase Conversions
June 14, 2022

Website Copywriting Tips to Increase Conversions

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May 20, 2022
CRM & Marketing Automation: Why You Need Both
May 20, 2022

CRM & Marketing Automation: Why You Need Both

Turning prospects into loyal customers is a multi-step process requiring the combined efforts of cross-functional teams. When marketing automation and CRM software work together, they provide […]
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May 17, 2022
Quora Ads For Your Business
May 17, 2022

Quora Ads For Your Business

What Is Quora? And Who Uses It? Quora is a social question-and-answer website, founded in 2009. Over the years, Quora has earned a reputation for crowd-sourcing the […]
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May 9, 2022
Keyword Match Types
May 9, 2022

Keyword Match Types

Google’s keyword match types ensure that the amount you spend on your Google Ad campaigns is well spent, ensuring you don’t waste your precious money drawing in unqualified […]
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April 15, 2022
Lead Generation Strategies
April 15, 2022

Lead Generation Strategies

Many digital marketers are excited to talk about B2BLead Generation. However, few of them know of the strategies for B2B Lead Generation. However, fear not. You […]
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April 12, 2022
Link-Building Services & Strategies
April 12, 2022

Link-Building Services & Strategies

Link-building isn’t easy, especially if you want it to be done right. If your goal is to get more organic traffic through high search engine rankings, […]
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April 7, 2022
Media Mix & Most Effective Types
April 7, 2022

Media Mix & Most Effective Types

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April 5, 2022
Best Social Media Management Tools
April 5, 2022

Best Social Media Management Tools

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March 31, 2022
Best Practices: Using Responsive Search Ads in Your Google Ads PPC Search Campaigns
March 31, 2022

Best Practices: Using Responsive Search Ads in Your Google Ads PPC Search Campaigns

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March 28, 2022
Why Brands Lose Followers on Instagram
March 28, 2022

Why Brands Lose Followers on Instagram

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March 15, 2022
Social Media Design Mistakes To avoid in 2022
March 15, 2022

Social Media Design Mistakes To avoid in 2022

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March 10, 2022
Mobile SEO Mistake to Avoid
March 10, 2022

Mobile SEO Mistake to Avoid

Mobile SEO is more important than ever. Google has switched to 100% Mobile-First indexing. Mobile-first means that Google is crawling your mobile site – and is […]
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March 8, 2022
Improve Your Google Ranking
March 8, 2022

Improve Your Google Ranking

Top Google rankings are important for online business success. There is no magic button that ranks your site #1 without fail. It takes resourcefulness, dedication, persistence, […]
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March 3, 2022
6 Effective Ways to Make Your Emails More Persuasive
March 3, 2022

6 Effective Ways to Make Your Emails More Persuasive

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March 1, 2022
5 Ways to Gain More Leads
March 1, 2022

5 Ways to Gain More Leads

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February 24, 2022
How to Get your Business Verified on Instagram
February 24, 2022

How to Get your Business Verified on Instagram

What Does it Mean to Get Verified on Instagram? Getting “verified” by Instagram means that Instagram has personally confirmed that you are who you say you […]
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February 21, 2022
Tips to Achieve SEO Success with Google in 2022
February 21, 2022

Tips to Achieve SEO Success with Google in 2022

SEO is an ever-changing beast. An algorithm upgrade puts a hitch in your plan when you think you know exactly what Google is looking for.  So, […]
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February 17, 2022
E-commerce Optimization To Boost Your Conversion Rates
February 17, 2022

E-commerce Optimization To Boost Your Conversion Rates

You know what’s more disappointing than having NO people visit your store? It’s when you actually get them to visit – but only a few of […]
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February 15, 2022
QR Code for Marketing
February 15, 2022

QR Code for Marketing

QR codes have become a common sight almost overnight. There’s no denying QR codes are seeing an epic revival in a new touch-free world. What is […]
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February 10, 2022
Common SEO Mistakes to Avoid in 2022
February 10, 2022

Common SEO Mistakes to Avoid in 2022

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February 7, 2022
Optimize Your Website for other Countries
February 7, 2022

Optimize Your Website for other Countries

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