3 Simple Reasons To Adopt Digital Marketing

A strong marketing strategy typically involves suitable advertising and market research to create a link between consumers and your products and services. Unlike traditional ...
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5 Facts You Should Know about Keyword Research

Search Engine Optimisation (SEO) has evolved so much in the last couple of years. You can’t just stuff keywords everywhere and expect to climb the rankings in search. Now, you ...
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Are eBooks Still Relevant For Your Digital Marketing Strategy?

Nearly everyone has an electronic reading device, be it a phone, tablet or even a Kindle.Reading is one way to obtain information quickly and make use of downtime. eBooks are ...
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4 Ways To Tell If You Need Marketing Automation

Are you still resorting to manual marketing task? I hope not. If yes, then it’s probably time for you to start using marketing automation. Essentially, marketing automation is ...
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4 Ways to Deal With Cold Leads

But, how do we know when leads are cold? Answer: Due to their behaviour. Sure, sometimes your leads may require some time and nurture before coming back to you. These include ...
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5 Ways To Find and Understand Your Customer Pain Points

A good content strategy is fundamental to understanding your customer’s pain points. All web content should be useful to someone, and it can’t be useful unless it addresses a ...
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How Your Website Can Be Your Best Salesperson

As technology improve and change, so do buying behaviour. Most people today will use a search engine to find out more about a product, rather than to ring up a salesperson. ...
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7 Best Practices For Your Lead Nurturing Email Campaign

Lead nurturing refers to the practice of developing a flow of communications (through emails, social media messages, etc.) that seek to qualify a lead, keep them engaged and ...
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6 SEO Metrics You Should Monitor

Deciding on the SEO metric to focus is essential to marketing success. After all, the point of understanding SEO metrics is to gather insights from the performance data. With ...
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4 Digital Marketing Mistakes You Must Avoid

Nearly every business relies on digital marketing, be it to promote their products or services or to reach out to their target audiences. As most marketers know it, there is no ...
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