Facebook_Relevance-Score-Ad-Strategy-01

Tips to Increase Relevance Scores on Facebook that You Must Know!

By: Pooja Vinod Kumar on 09/09/19 16:25

    Facebook estimates your ads’ performances by calculating both the positive and negative feedback from the ads. Therefore, it is important to have higher ad quality to ...
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Off-Facebook-Activity-What-Does-It-Mean-For-Advertisers

Facebook Launches New Tool (Part 2): What Does It Mean For Advertisers?

By: Bryan Lim on 09/04/19 11:08

 
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The Great Hack Facebook Cambridge Analytica Data

Netflix's The Great Hack Review - How Your Data Was Used in Elections

By: Veronica Fernandez on 08/30/19 11:00

 
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Social_Media_SEO

Understanding How Social Media Impacts SEO

By: Bryan Lim on 08/27/19 10:30

    Search Engine Optimisation (SEO) is essentially the core of a powerful website. Your position on Google search engine results page can have a significant impact on ...
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fb-2

Facebook Launches New Tool: Gives You More Control Over Your Data!

By: Pooja Vinod Kumar on 08/24/19 17:30

    Are you aware that Facebook launched a new tool this week?   The main purpose of this tool is to give users better control on how their data is being used by ...
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The Fullerton Hotel National Day 2019

The 6 Best National Day Marketing Campaigns in Singapore 2019

By: Veronica Fernandez on 08/20/19 16:00

The long National Day/ Hari Raya Haji holiday was the best opportunity for local and global brands to involve themselves in the celebration and boost sales. Yet when it comes ...
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The Importance of Buyer Personas

Why Should Your Business Have Buyer Personas?

By: Veronica Fernandez on 08/15/19 15:00

    If you've been anywhere near the world of marketing in the last few years, you've probably heard of the term "buyer persona." It's tossed out casually as if everyone ...
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Unique-Selling_Proposition

Why A Unique Selling Proposition Is So Important?

By: Bryan Lim on 08/07/19 17:40

Companies may seek for external marketing agencies for several reasons. Generally, their primary goal is to grow their business by getting more sales leads; in other words, ...
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Screen Shot 2019-07-24 at 4.32.20 PM

Know Your Business' PDPA Rights - Personal Data Violation of FaceApp

By: Veronica Fernandez on 07/26/19 11:16

If you're a millennial, you might know the latest social media hype that people from Hollywood celebrities to even your 10-year-old niece is following - FaceApp. If you're not ...
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Marketing-Automation

Debunked: 7 Myths Of Marketing Automation

By: Bryan Lim on 07/19/19 17:30

Gone are the days of having to remember to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page. For big ...
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google page speed

Do You Want 100% Google Page Speed? Follow this 8-Step Guide!

By: Pooja Vinod Kumar on 07/18/19 17:16

Don’t let your customers get away! According to Google, visitors who experience a load time of seven seconds or more are 113% more likely to bounce off a page! ( ...
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bp5

Which Social Media Tools Actually Work for Your Business?

By: Raymond Ma on 07/12/19 16:00

Did you know that 97% of marketers today use social media to engage with their audiences? Since marketing and social media is like bread and butter, you should know how to ...
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