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A Look Into the Future: What Will the Performance Marketing Industry Look Like in 10 Years?

By: Margen Andallo on 1/25/23 18:25

The performance marketing industry has undergone significant changes in recent years, and it's likely that these changes will continue to accelerate in the next decade. Here's a ...
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10 Signs You Should Invest in Performance Marketing

By: Margen Andallo on 1/19/23 18:44

Performance marketing is a form of advertising that is focused on delivering measurable results. Unlike traditional forms of advertising, such as billboards or TV commercials, ...
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The Most Innovative Things Happening with B2B Lead Generation

By: Margen Andallo on 1/18/23 9:30

B2B lead generation is the process of identifying and cultivating potential customers for a business's products or services. As technology and marketing strategies continue to ...
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Account-based Marketing vs Traditional Marketing: What's the Difference Anyway?

By: Margen Andallo on 1/12/23 12:34

Account-based marketing (ABM) and traditional marketing are two different strategies that businesses use to reach and engage with potential customers. While they share some ...
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10 Performance Marketing Trends You're Not Following

By: Margen Andallo on 1/10/23 16:00

Performance marketing is an ever-evolving field that requires businesses to stay up to date on the latest trends and best practices. However, with so many different strategies and ...
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5 Ways Performance Marketing Stands Out from Alternatives

By: Margen Andallo on 1/6/23 14:00

Performance marketing is a digital marketing strategy that focuses on driving specific actions from potential customers, such as making a purchase or filling out a form for more ...
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Agile Metrics

Agile Metrics

By: Neha Sodhi on 11/30/22 8:00

Agile marketing focuses on creating high-value deliverables by working in short bursts to achieve goals. Measuring the success of an agile marketing process is critical as it ...
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Target Audience

How to Find Your Target Audience

By: Neha Sodhi on 11/28/22 8:00

Understanding target audiences is key to the success of any marketing campaign because consumers will feel as if they connect with your brand.
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Social Media SMART Goals

Social Media SMART Goals for 2023

By: Neha Sodhi on 11/11/22 8:45

Social Media SMART Goals
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Social Media Goals

Social Media Goals for 2023

By: Neha Sodhi on 11/9/22 8:45

Social media is important for brand success. But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain ...
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Improve your SEO

Tips to Improve Your SEO

By: Neha Sodhi on 11/4/22 8:00

Tips to Help Improve Your SEO
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Social-led brand

Social-Led Brand

By: Neha Sodhi on 11/1/22 8:00

What is a social-led brand? Social media is the top-used channel among marketers and is an ever-evolving space for brands, businesses, and creators to be part of. As a result, ...
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