October 2, 2025 at 9:55 pm
This blogpost is extracted by Charing Kam from our new eBook, How To Segment And Nurture Your Social Media Followers. As a marketer, your strongest asset is […]
October 2, 2025 at 9:54 pm
The one common purpose of every website is to attract visitors. Without visitors a website does not have any effect or influence. In this article we […]
October 2, 2025 at 9:53 pm
This blogpost is extracted by Charing Kam from our new eBook, How To Segment And Nurture Your Social Media Followers. While you’ve heard the various tricks and […]
October 2, 2025 at 9:52 pm
Were you aware that 70% of all the traffic on the Internet today comes from videos? That is a pretty unbelievable number when you consider it. […]
October 2, 2025 at 9:51 pm
Search Engine Marketing (SEM) is a popular digital marketing tactic, and who can blame it? With Google AdWords, you can advertise your product through search engines, […]
October 2, 2025 at 9:49 pm
This blogpost is extracted by Charing Kam from our new eBook, How To Segment And Nurture Your Social Media Followers. Now that you’ve built your following and […]
October 2, 2025 at 9:48 pm
Have you ever ran an email marketing campaign, and been completely disappointed by the Click-Through Rate (CTR)? You know that the promotion or content is of […]
October 2, 2025 at 9:47 pm
Did you know that in an April survey of global messaging apps, Facebook Messenger came in second in the world? This makes Facebook Messenger an amazing […]
October 2, 2025 at 9:47 pm
This blogpost is extracted by Charing Kam from our new eBook, How To Segment And Nurture Your Social Media Followers. You can nurture your social contacts based […]
October 2, 2025 at 9:44 pm
The words ‘Business’ and ‘Blog’ don’t seem to go together. After all, if the objective for blogging is to express your personal feelings, then what feelings […]
October 2, 2025 at 9:43 pm
Search Engine Optimization is the process of improving your website so that it attracts more visitors through the use of search engines. In Inbound Marketing, this […]
October 2, 2025 at 9:41 pm
This blogpost is extracted by Charing Kam from our new eBook,10 Useless Things To Cut From Your Marketing. The fast-paced world of digital marketing – with […]
October 2, 2025 at 9:40 pm
In recent years, many brands have chosen to embrace Instagram instead of Facebook for their online marketing. It’s unsurprising, considering that research revealed in 2015 showed […]
October 2, 2025 at 9:39 pm
Social Media Marketing can seem like a game of archery: your aim is to hit the bullseye for a perfect score. In the world of advertisements, […]
October 2, 2025 at 9:39 pm
Social Media is the king of the fast-changing environment. Every single minute, for example, there are 1.09 billion daily active users on Facebook, all looking for something […]
October 2, 2025 at 9:38 pm
Cisco’s white paper predicts that by 2020, IP video traffic will be 82 percent of all consumer Internet traffic. If that doesn’t sound impressive, remember that […]
October 2, 2025 at 9:37 pm
Writing blog posts have become a common method for companies to nurture relationships with their consumers, as well as market their products to a wider audience. […]
October 2, 2025 at 9:36 pm
Content is absolutely important. It might seem repetitive to mention this, but content is what creates your base message, which is disseminated through marketing. In this […]
October 2, 2025 at 9:35 pm
Whenever you’re writing webpages or emails to your customers, always remember to ask yourself: what’s your ultimate purpose? You probably want to increase sales. You want […]
October 2, 2025 at 9:34 pm
Facebook Live has come a long way since its start as a method for public figures to connect with their audiences through the process of live […]
October 2, 2025 at 9:33 pm
YouTube has over 1 billion users, equivalent to almost one-third of the entire number of Internet users. When using YouTube as an online marketing tool, then, you […]
October 2, 2025 at 9:32 pm
It’s easier to overlook, but when it comes to the Inbound Methodology, one of the most important components is the last one: Delight. You need to […]
October 2, 2025 at 9:31 pm
Spam has been an ongoing issue for consumers since advertising started banking on the ‘more is more’ philosophy. Now, it’s spread to the digital realm, taking […]
October 2, 2025 at 9:29 pm
If you’ve read our blog post on getting started in Instagram Marketing, you would know the importance of posting consistently and interacting with your followers. Learn […]
October 2, 2025 at 9:26 pm
Inbound marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads. It is much simpler to […]
October 2, 2025 at 7:55 pm
Have you been slacking when it comes to updating your brand’s Facebook strategy? Have you been working with the same strategy since before the introduction of […]
October 2, 2025 at 7:55 pm
Paid search marketing is a great strategy to direct targeted traffic to your website and grow business, but it can become expensive too. How do you […]
October 2, 2025 at 7:55 pm
Singapore and Asian marketers would acknowledge that they can’t do without lead acquisition; it’s their ONE job to get the leads acquainted with their business, nurture […]
October 2, 2025 at 7:55 pm
A few days ago, the folks in iSmart had an internal discussion about social media and in particular, LinkedIn is killing some major local jobs portal. […]
October 2, 2025 at 7:55 pm
Video marketers may tend to associate YouTube with Business-to-Consumer (B2C) Marketing, but Business-to-Business (B2B) Marketing cannot be counted out. 92% of B2B customers watch videos online, […]
October 2, 2025 at 7:55 pm
The screenshot you see above is captured from Google Trends. “Content Marketing” as a key phrase has been on an upward trend since 2011. Today, it […]
October 2, 2025 at 7:52 pm
There are a number of common mistakes that Singapore digital marketers make when using social networking sites to get more exposure for their business. Instead of […]
October 2, 2025 at 7:52 pm
During an economic downturn, companies naturally look for ways to cut costs. This may mean that less budget would be channeled into marketing, but less marketing […]
October 2, 2025 at 7:52 pm
In order for B2B digital marketers to effectively promote their businesses and acquire sales leads, their websites must immediately address the needs or challenges of visitors. […]
October 2, 2025 at 7:48 pm
There is no doubt that social media has totally changed the traditional marketing outlook and contributed to the advent of Inbound Marketing*. In Singapore and other […]
October 2, 2025 at 7:44 pm
Conducting an A/B test (or a split test) for the marketing elements of Inbound Marketing* website is a great practice for identifying effective ways to communicate […]
October 2, 2025 at 7:43 pm
Marketing automation is inevitable and would be gladly received by busy marketers since they need to wear multiple hats. But as more Singapore businesses automate their […]
October 2, 2025 at 7:39 pm
Skepticism among Singapore marketers and businesses often occurs when they do not know all the facts. In today’s world, with new things surfacing everyday, skeptics are […]
October 2, 2025 at 7:39 pm
Social media is a great platform to generate sales leads for Asian businesses. However, time and effort are required. Read on to find out 5 key […]
October 2, 2025 at 7:39 pm
While marketing your products or services, you need a community filled with people who like you and are willing to share your content with like-minded friends. […]
October 2, 2025 at 7:09 pm
Inbound Marketing* has brought digital marketing up another level, and the area of website design is also affected. A good website design is instrumental to the […]
October 2, 2025 at 7:09 pm
Did you know there are 6 billions smartphones in use worldwide? This translates to about 90% of the world’s population. With mobile browsing being a fundamental […]
October 2, 2025 at 7:09 pm
Workflows, also known as marketing automation, is one of the most powerful tools available in Inbound Marketing* for engaging your potential prospects. To know more about […]
October 2, 2025 at 6:30 pm
Imagine having to read through a 50-page report. For most casual readers, that is a load of tedium. Wouldn’t you be more interested if it was […]
October 2, 2025 at 6:30 pm
LinkedIn has introduced 2 tools to improve your social media marketing a bit smarter. Content Marketing Score assists you in measuring your company’s success and Trending […]
October 2, 2025 at 6:30 pm
Social media marketing is one of the vital components for an Inbound marketing campaign and Inbound marketing is a form of digital marketing that involves SEO, […]
October 2, 2025 at 6:30 pm
Did you know that the +1 button on Google+ is served more than 5 billion times per day? With the vast reach of Google and its […]
October 2, 2025 at 6:30 pm
Infographics illustrate graphical representations of data and information that can be shared frequently on social media, and have the potential to go more viral than a […]
October 2, 2025 at 6:30 pm
It has been said about the “butterfly effect” in business context that a small improvement can bring about big results. How would you like to discover […]
October 2, 2025 at 6:30 pm
This is the second installment of the blog post on why your website is pushing your customers away. Read on to find out 5 other possible […]
October 2, 2025 at 6:30 pm
As eCommerce competition heats up, it becomes apparent that successful websites have fulfilled some minimum criteria for Inbound marketing* and web design elements. If you don’t […]
October 2, 2025 at 6:17 pm
For many companies in Singapore and Asia that are inclined towards digital marketing, email marketing is a big part of pushing their products and services out […]
October 2, 2025 at 6:17 pm
Sales leads that are generated via Inbound Marketing* are extremely important, because they are the prospects who have indicated an interest in your company or your […]
October 2, 2025 at 6:17 pm
One of the primary goals of every marketing manager in Singapore is to consistently generate as many sales leads for their organizations as possible. Marketing automation […]
October 2, 2025 at 6:17 pm
One of the problems that I most often hear about from clients, both small or big business owners based in Singapore and Asia, is that they […]
October 2, 2025 at 6:17 pm
Landing pages have one simple purpose: to generate sales leads. Many companies in Singapore and Asia, for lack of digital marketing expertise, do not know how […]
October 2, 2025 at 6:17 pm
Previously in “Inbound Marketing: ALL Your Questions Answered! (Part 1)“, we defined what Inbound Marketing* is and how it works. In this post, we explain why […]
October 2, 2025 at 6:17 pm
Never heard of Inbound Marketing? Well, now is the time to know more. Or if you’ve heard about it but don’t understand it, you’re at the […]
October 2, 2025 at 6:17 pm
All of us are no stranger to the practice of scrolling past content that doesn’t interest us—it’s a daily routine of scroll, scroll, scroll, until we […]
October 2, 2025 at 6:17 pm
Well crafted typography has the strong power to capture attention, inspire emotion and support your message. Choosing a font for your Inbound Marketing* content is one […]
October 2, 2025 at 6:14 pm
A/B testing is a form of statistical hypothesis testing, which is carried out with the goal of identifying what changes you should make to your website […]
October 2, 2025 at 6:14 pm
There are a few conversion path elements such as landing pages, calls-to-action (CTAs), and emails that can be tested to see how you can generate more […]
October 2, 2025 at 6:14 pm
Among businesses going digital, email remains a popular marketing channel in Singapore. It is one of the most effective methods for mobilizing contacts. You can personalize […]
October 2, 2025 at 6:14 pm
As marketing cost of Singapore businesses gets higher nowadays, Singapore marketers are looking for alternative tools they can use at the best price—FREE. This article shows […]
October 2, 2025 at 6:14 pm
Email marketing has become an essential tool for business ever since the introduction of the Internet, and now even more so with the growth of Inbound […]
October 2, 2025 at 6:14 pm
Most webmasters know the benefits of blogging Singapore and how it positively impacts Inbound Marketing*. It is the most frequently updated module of a website. The […]
October 2, 2025 at 6:14 pm
Inbound Marketing in Singapore is slowly but surely gaining awareness. In the past 2 weeks, we were picking up the pace of evangelizing the Inbound concept […]
October 2, 2025 at 6:14 pm
Not surprisingly, a blog is considered one of the most effective platforms for Inbound Marketing*. An estimated 73% of the businesses use blogging for marketing purposes. […]
October 2, 2025 at 6:14 pm
When we come across the phrase “4 P’s”, the first thing that pops into our mind is Product, Place, Price, and Promotion, the 4 P’s of […]
October 2, 2025 at 6:14 pm
When embarking on the journey of Inbound Marketing*, one of the first steps can be a challenging one—creating sufficient content to drive your blog, Facebook page, […]
October 2, 2025 at 6:10 pm
“50% of the 2013 survey respondents said that they consider their companies to be primarily customer-focused.” – 2013 State of Inbound Marketing* The reason is clear […]
October 2, 2025 at 6:10 pm
The healthcare industry in Singapore remains highly regulated not only for medical practices, but also for the promotion of medical businesses. This I have learned, first-hand, […]
October 2, 2025 at 6:10 pm
Nowadays, Inbound Marketing* is becoming increasingly popular due to its effectiveness and cost-efficiency. However, what happens when you’re not selling a product or service that is […]
October 2, 2025 at 6:10 pm
Closed-loop marketing is marketing that relies on customer data and from closed-loop reporting. “Closing the loop” is just when Sales Department report to Marketing Department about […]
October 2, 2025 at 6:10 pm
Anyone working in the education industry in Singapore knows the lifeblood of the education business are the students, and it is a very lucrative and highly […]
October 2, 2025 at 6:10 pm
When you’re running short of time, you instinctively scan instead of read an article. What do you scan? Significant pictures and keywords that capture your attention. […]
October 2, 2025 at 6:07 pm
The common mistakes made by new Inbound Marketers are: 1. Not properly reaching your target audience Marketers want to convert as many leads as possible, but […]
October 2, 2025 at 6:07 pm
There are some not so well known facts about Inbound Marketing* from the “2013 State of Inbound Marketing” report and other HubSpot sources which happened to […]
October 2, 2025 at 6:07 pm
Native advertising is a form of advertising that consists of content relevant to your audience. The most popular forms of native advertising in Singapore are: sponsored […]
October 2, 2025 at 6:06 pm
Suppose I have a product called “Machine X”; it is expensive, only used in a very specific field of medicine and requires a lot of expertise […]
October 2, 2025 at 6:06 pm
The IT hardware industry in Singapore has come a long way since the halcyon days of IBM. The PC technology of the 80s now looks primitive, […]
October 2, 2025 at 6:04 pm
“But I already have Calls-To-Action!” you say. “What is a ‘smart’ one? Do I need it?” A Call-To-Action (CTA) is a button or link on your […]
October 2, 2025 at 6:04 pm
According to MarketingSherpa’s B2B Benchmarking Report, only 21% of B2B marketers have established a lead scoring program. Inbound Marketing* is lauded for its ability to attract […]
October 2, 2025 at 6:04 pm
So you’ve made the sale! The long tedious process of closing your leads, converting them into customers is over. So what happens now? A rookie mistake […]
October 2, 2025 at 6:04 pm
Too many people believe that if they just do a good job of optimizing their site for prominent search visibility, the battle’s won. Not true. Many […]
October 2, 2025 at 6:02 pm
Increasingly, more companies are recognizing the benefits a corporate digital marketing plan can bring in, but a few obstacles stand in the way: 1) There is […]
October 2, 2025 at 6:02 pm
There are still thousands of marketers who are not using Twitter to its full potential. Some are not using it at all. As with any other […]
October 2, 2025 at 6:02 pm
In the corporate world, the majority of working professionals have technical expertise and competencies, but much less of them have sharp skills in business communication, an […]
October 2, 2025 at 6:02 pm
As the marketplace moves online, the majority of leads are not going to do business with you in the first instances. Lead nurturing becomes a key […]
October 2, 2025 at 6:01 pm
Your article marketing strategy will prove to be useless if your article will not be accepted by the publishers who review what you have been submitting. […]
October 2, 2025 at 4:51 pm
Let’s be blunt. Your sales team wasn’t hired to chase ghosts or send another 200 cold emails a day that end up ignored. That’s not sales […]
October 1, 2025 at 11:16 pm
Singapore has always been at the forefront of technological innovation, and content creation is no exception. Today, businesses, marketers, and creators are leaning into AI Content […]
October 1, 2025 at 11:01 pm
When you deliver email updates to your customer database, do you create a mass message or do you segment your customer base? Logically, you should segment […]
October 1, 2025 at 11:00 pm
This blogpost is extracted by Charing Kam from our new eBook, 10 Useless Items To Cut From Your Marketing. When it comes to paperwork, traditional marketing […]
October 1, 2025 at 10:59 pm
Since Snapchat was launched in 2011, it has grown tremendously, with about 300 million monthly active users. With its high ability to engage users (5 times […]
October 1, 2025 at 10:58 pm
What is an Email Bounce? An Email Bounces when the email sent is rejected by the recipient’s mail server. This is a part of email deliverability, […]
October 1, 2025 at 10:56 pm
Are you consistently posting on Facebook but not seeing the conversion you hoped for in terms of sales? If so, it’s likely that you’re not leveraging […]
October 1, 2025 at 10:55 pm
How often do you open an email on your smartphone? Well, according to EmailMonday, ‘Mobile email will account for 15 to 70% of email opens’ in […]
October 1, 2025 at 10:54 pm
Social media has made the marketing landscape better due to the breadth and amount of information you can send out into the world. At the same […]
October 1, 2025 at 10:52 pm
According to research performed in 2015 by Jakob Nielsen of the Nielsen Norman Group, people only read 20% of the words in a web article. Yes, […]